Anne C. Johnson

Content Creation and Content Strategy

United States

Get superior content in a flash.

As a seasoned content writer and strategist, I take pride in spinning complex ideas into compelling stories. With 14 years of experience in content, spanning B2B and B2C marketing and public relations, I've written everything from startup web content to groundbreaking press releases, and for businesses that range from Fortune 50 companies to nonprofits.

Skills for hire include content writing and content strategy. My creative specialties are: white papers, blog posts, op-eds, email marketing, infographics, web copy, and ad copy.

Portfolio
Large Popcorn, No Butter
Film Blog

Original film blog featuring fun and entertaining movie reviews and editorials.

Cotiviti
05/13/2022
Rising telehealth: Catching FWA in behavioral health claims

This white paper was one of Cotiviti's top five performing assets since 2022, and directly led to a $160K contract. It's centered on how the pandemic affected behavioral health claims and how health plans can learn different tactics for avoiding fraud, waste, and abuse (FWA).

Cotiviti
04/16/2022
Specialty Drugs: Ensuring payment accuracy beyond prior authorizations

This white paper was another one of Cotiviti's top five performing assets in 2022, with a 25% conversion rate and 127 leads generated. It centers on optimizing approvals for specialty drugs, going beyond the typical prior authorization process, which can result in improper payment.

proquo ai Pillar Page
07/01/2020
How to Build a Brand Strategy

A pillar page that I created as the center of a campaign focused on helping business owners to create their own brand strategy.

SoftServe White Paper
03/30/2018
Will DLT Work for My Business?

White paper written from subject matter expert interview, focused on distributed ledger technology in the enterprise.

Press Release
11/19/2016
Gift of Life Press Release

Press release for event in which a Philadelphia organ donor family, and the donor's transplant recipients meet and celebrate a Thanksgiving meal.