Aisha

Captivating copy and content that converts | Freelance copywriter that helps B2B and professional services businesses drive growth | Hubspot inbound certified | Insatiably curious

United Kingdom

I combine your experts’ knowledge with captivating copy and content that keeps your ideal prospects wanting more. And then converting to leads and best-fit clients. 

Why does it matter that I’m curious? After all, it shouldn’t be about me. 

My curiosity - and a previous legal career that has some uses - means a healthy love of research. (My husband would say obsessive...) And questions.

I can never match your experts’ years of training or industry experience (and I won’t insult them by pretending otherwise.)  But I delve deep so I can ask them challenging questions that give your content expert authority and a unique angle.

I take the same approach with buyer personas, so I understand what really sets you apart. And the language that will resonate with their goals, challenges and objections. 

That’s how I can help you deliver content and copy that excels in engagement and conversion KPIs.

So if you need to win more clients and are fed up with good-but-not-great content and conversion rates, then why not get in touch?

(It’s always better coming from someone else, so why not check out my recommendations to see what others say?)

When not working, you may find me practising yoga inversions (a step down from my gymnastics and pole fitness days, sadly). Or crazily dancing with my two girls and giving the odd handstand and cartwheel a go. And I’m lucky enough to have a wannabe Masterchef for a husband!

Portfolio
Scribd
5 Steps to Achieving the Gold Standard in Comah Asset Management

in COMAH Asset Management CONTENTS IntroductionCOMAH site scores:getting better, but theres still room for improvementWhat the Competent Authority (CA) looks forThe CAs general approach relevant good practiceHow the CA prioritises site visitsReasons for CA interventionRatings from Strategic Priorities What next?

Tribalimpact
43 Account Based Marketing Statistics: From Buzz To Mainstream Impact

Account-based marketing isn't exactly new, but it's moved from something reserved for the big corporates to a tactic that every B2B marketer is realising they need in their toolkit. We've rounded up the latest, best statistics that every modern marketer should know.

Tribalimpact
5 Red Flags To Watch Out For When Approaching An Account Based Selling Agency

The interest in account-based selling is rising as the need for more personalised, 121 conversations with buyers are needed. But it's still relatively new and is often met with a slightly puzzled look by many organisations. All of which means choosing an account-based selling agency is much harder.

Tribalimpact | Ghostwritten
Why and How to Use LinkedIn Smart Links for a Social Selling Edge

With so much focus on LinkedIn algorithms and "hacks", how many Sales Navigator Team and Enterprise users are missing out on a tool that should be a no-brainer? If there's one LinkedIn Sales Navigator feature that is often met with a slightly blank look (or keyboard vote) in social selling training webinars, it's Smart Links - a great way to send multiple files within LinkedIn using one trackable link.

Tribalimpact | Ghostwritten
30 Revealing Social Selling Stats: Is The Trend Here To Stay?

You've probably all heard about how important social selling is, but that doesn't mean it's been adopted (or at least whole-heartedly) just yet. Many organisations still need to convince leadership, sales managers and sales consultants that it's not a passing trend. Others are on the fence (or feel like it's a barbed wire fence full of difficulties).

Invocapital
Invo Capital - Our Approach

Successful innovation requires foresight and vision - and sometimes occasional pivots. We're the dynamic consultancy that does the same.

Cast UK
Cost To Hire Calculator

See how much it really costs to pay for a new hire, whether it's a permanent employee or a contractor using the Cast UK cost to hire calculator.

Tribalimpact
Webinar Roundup: Is Your Social Media Policy Protecting Your Brand Reputation?

From our recent survey facts on employees' behaviours and beliefs on social media in the workplace to the pressing legal issues of when employees rights trump business interests... Here's a round-up of the stand-out issues from our recent social media policy webinar: Is your social media policy protecting your brand reputation?

Tribalimpact
Can Employee Generated Content Help Solve Manufacturing Content Marketing Challenges?

PWC's Manufacturing COO Pulse Survey 2021 shows that buyers' increasing demand for digital channels will have the biggest business impact for all B2B manufacturing industries over the next 1-2 years . B2B manufacturers have generally lagged behind the digital curve, understandably when you consider the complex physical products that can be hard to translate digitally.

Tribal Impact | Blog Ghostwritten
5 Ways To Increase Social Media Compliance In Law Firms

Social media compliance can strike fear into the hearts of law firms. Who can forget Baker Small 's series of triumph tweets that were deemed to be gloating at the parents of special needs children? Yet law firms need employee advocates more than ever: a company's technical experts (your fee earners) reports a are the most trusted source online in 2019.

Tribalimpact
Why and How to Use LinkedIn Smart Links for a Social Selling Edge

With so much focus on LinkedIn algorithms and "hacks", how many Sales Navigator Team and Enterprise users are missing out on a tool that should be a no-brainer? If there's one LinkedIn Sales Navigator feature that is often met with a slightly blank look (or keyboard vote) in social selling training webinars, it's Smart Links - a great way to send multiple files within LinkedIn using one trackable link.

Tribalimpact
How To Do Targeted Boolean Searches On LinkedIn. Easily.

If you're not doing Boolean searches on LinkedIn you're missing a secret weapon in social selling. When done correctly, it opens up a whole new world of prospects and insights. Boolean search strings allow you to perform complex and targeted searches in LinkedIn, they help you to be more organised with your searching and will give you far more accurate results than any other way of searching.

Red Cross First Aid Training | Blog | Ghostwritten
Build a case for organisation-wide mental health training

There's now greater awareness of the importance of mental wellbeing. Despite this, getting buy-in for organisation-wide mental health training remains an uphill struggle for many. If this is you, you're not alone. BITC's Mental Health at Work Report 2019 shows that while 25% of employers now offer an employee assistance programme, 36% offer nothing.

Tribalimpact
Social Selling on LinkedIn: Sales Navigator Isn't a Quick Fix

LinkedIn Sales Navigator licences are one of those must-have tools for business . Even before the pandemic, LinkedIn licences were often bought en masse as the "solution" to meeting the changing needs of B2B buyer s . Now, many organisations are in a state of panic.

Crave Digital | Ghostwritten
06/26/2019
5 reasons you should sack a website designer that works with Lorem Ipsum

"We can sort out the headline, sub-heads and other content later...but if you can put together a WordPress website design like this one for now...." Sound familiar? It's one of the most common things I hear as a website designer. And it's the first thing I usually push back on.

Tribalimpact
How To Really Increase Your LinkedIn SSI Score To 70

I have mixed views on LinkedIn's SSI score (Social Selling Index). Part of me thinks it's a very clever tool that LI has developed to keep you on the platform but I can't deny those that achieve higher scores see improved opportunities.

Redcrossfirstaidtraining
Choosing a first aid training provider: evaluation checklist

With so many first aid training providers in the UK, it can be challenging to know who to select. But the variety of providers and course options means you are able to make a choice that not only meets but maybe even exceeds, your needs.