Aisha

Words that win hearts. And smart minds | Copywriter, case study writer & content writer for businesses with complex solutions | Professional services & B2B | Last one dancing

United Kingdom

Do you need words that make smart buyers click with you and see you as their most credible, go-to option?

My curiosity - and a previous legal career which has some uses - means a healthy love of research and understanding what makes people tick. And questions.

But don’t worry as you’ll be saying, “Good question”. A lot.

That’s how I craft copy woven with what makes you "you" in a way your ideal clients click with.

It’s how I write content that brings out your unique insights and experiences so you’re happy to put your name to it.*

*(Instead of hoping it ranks on Google but is never read by your prospects or, God forbid, your biggest clients.)

And it’s how I've helped clients exceed engagement and conversion benchmarks without resorting to manipulative copywriting tactics. It's not my style and savvy prospects see through it. Nobody wants reluctant clients.

It’s always better coming from someone else.

So why not check out my recommendations to see what others say?

(Check out my LinkedIn recommendations for the full versions and more testimonials here: https://www.linkedin.com/in/aishafarndon/)

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“Some of the content she created for us is still the top-performing pages on our website.”
Kerry O’Neill, Marketing Director at Cast UK

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“I believe her incredible copywriting got us over 20% conversion rates for bottom of the funnel content. This is a lot more than the industry standard. “
Estefano Ramirez, (Then Marketing Manager at Tribal Impact)

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“Aisha took briefs from our Technical Managers and could then produce coherent, intelligent, thought-provoking [content]...she devised full content plans for each quarter, organised social sharing and SEO...All of the Technical Managers were impressed with the level of detail and accuracy of Aisha’s writing. The results were fantastic. ”Phil Drakeley, (then) Marketing Manager at British Engineering Services

Do you create a genuine impact for your clients and want your words to do the same for your business?

GET IN TOUCH: [email protected]

When not working, you may find me practising yoga inversions (a step down from my gymnastics and pole fitness days, sadly). Or crazily dancing with my two girls and giving the odd handstand and cartwheel a go. And I’m lucky enough to have a wannabe Masterchef for a husband!

Portfolio
Scribd
5 Steps to Achieving the Gold Standard in Comah Asset Management

in COMAH Asset Management CONTENTS IntroductionCOMAH site scores:getting better, but theres still room for improvementWhat the Competent Authority (CA) looks forThe CAs general approach relevant good practiceHow the CA prioritises site visitsReasons for CA interventionRatings from Strategic Priorities What next?

Crave Digital | Ghostwritten
06/26/2019
5 reasons you should sack a website designer that works with Lorem Ipsum

"We can sort out the headline, sub-heads and other content later...but if you can put together a WordPress website design like this one for now...." Sound familiar? It's one of the most common things I hear as a website designer. And it's the first thing I usually push back on.

Tribal Impact | Blog Ghostwritten
5 Ways To Increase Social Media Compliance In Law Firms

Social media compliance can strike fear into the hearts of law firms. Who can forget Baker Small 's series of triumph tweets that were deemed to be gloating at the parents of special needs children? Yet law firms need employee advocates more than ever: a company's technical experts (your fee earners) reports a are the most trusted source online in 2019.

Tribalimpact
43 Account Based Marketing Statistics: From Buzz To Mainstream Impact

Account-based marketing isn't exactly new, but it's moved from something reserved for the big corporates to a tactic that every B2B marketer is realising they need in their toolkit. We've rounded up the latest, best statistics that every modern marketer should know.

Tribalimpact
5 Red Flags To Watch Out For When Approaching An Account Based Selling Agency

The interest in account-based selling is rising as the need for more personalised, 121 conversations with buyers are needed. But it's still relatively new and is often met with a slightly puzzled look by many organisations. All of which means choosing an account-based selling agency is much harder.