United States of America
Allyson Howard is professional writer who believes that well-crafted stories can redefine brands and organizations, reinvigorate internal and external business communications, and engage and inform consumers in groundbreaking ways. Her background in education has given her special insight in into how information can be wrapped in elements of storytelling to instruct, but also truly charm an audience. Through her years of teaching, she also developed top-notch time management and problem-solving skills. Allyson is self-motivated and deadline-driven, and works well both independently and collaboratively on a team. She is a capable of both technical and creative writing, able to craft anything from blogs and branded content to whitepapers and internal business documentation. Her BA in English and Education from the University of Iowa, as well as her MS in Professional Writing from NYU, have positioned her to inform, engage, compel, and even excite her audience through expertly-crafted copy.
If you like what you see here, please contact Allyson at [email protected], or click the LinkedIn icon above to visit her LinkedIn profile.
Everyone likes to feel like a VIP. Exclusive perks, luxury accommodations, attentive treatment-what healthcare group wouldn't like to be able to offer those things to their patients? What if you could deliver a better, more luxurious patient experience without practice disruptions or a substantial price tag?
When Dr. Kathy Cain saw an unfair insurance policy was reducing payment for her services in her home state of Kansas, she did not take it lying down. Instead, with the help of her physician networks, Cain was able to change the policy over years after a long search for her voice to be heard.
The foundation of independent pediatricians is built on fundamental connections between providers and their communities, patients, families, and staff. This interview with Paul Vanchiere, founder of the Pediatric Management Institute, explores the importance of strong bonds for the well-being of the provider and the success of the practice.
In the face of a declared national mental health emergency for children, Dr. Seth Kaplan outlines what independent pediatricians can do to support the fight for better mental health care. Kaplan outlines some of the unique challenges to this mission in the state of Texas while highlighting solutions the Texas Pediatric Society (TPS) has implemented in the last 18 months to address those challenges.
Even before the pandemic, the U.S. was in the throes of a healthcare staffing crisis. The events of the last two years have escalated this crisis to a true emergency, especially for independent practitioners. Dr. Hiral Lavania discusses the impact of the staffing shortage during this time and what she expects for the future of her practice.
The evidence is undeniable -- female physicians will continue to outnumber their male counterparts in the coming years. Dr. Katrina Skinner, founder of Women in Pediatrics, joins a panel of female practice owners to discuss how the face of healthcare and pediatrics is changing and to share advice they wish they had received when starting out on their own.
Ray Haight knows the trucking industry. The son of a driver, he spent the first 10 years of his working life as a driver himself, then gradually built a fleet of over 275 trucks from the original three left to him by his father.
Have you ever looked over on the road or at a truck stop and were surprised to notice a female driving a semitruck? Ellen Voie wants to change that reaction. The facts are, women make up approximately 47% percent of the U.S.
The prevalence of subscription services like Netflix, Blue Apron, Birchbox, and others has changed the way many consumers think about payment. According to a 2017 study, 67 percent of baby boomers, 78 percent of Gen Xers, and 89 percent of millennials make use of service subscriptions, which commonly store payment information online and bill on a recurring basis.
This whitepaper was written to provide a background of trends affecting the patient revenue cycle space and showcase the positive financial results of Health iPASS clients.
This Op-ed piece, which was posted on Medium, shows a more creative, blog-style type of writing in contrast with some of the other pieces in this portfolio. Here, the author explores the question of whether is it possible to choose joy when one is suffering from clinical depression. She draws from her own experiences with her daily struggles with the disease, and provides empathy for others with the same condition. She also provides tips on ways that she and others can choose joy each day....
This proposal was written under the mentorship of the Director of Development at the New Jersey Performing Arts Center in Newark, NJ. The grant requested would fund a continuance and expansion of the Sounds of the City free concert series which celebrates diversity, encourages community engagement, and acts as an economic stimulator to downtown the Newark area. The proposal required an in-depth understanding of the organization’s core values, purpose, goals, and voice, as well as an analysis...
This essay outlines the author's personal writing style rules and preferences. She compares the craft of writing to the creation of a new recipe, explaining how in each, “there can be no innovation without experimentation.” In this piece, she discusses the importance of understanding one’s audience and how that relates to voice and message. She also explains how adding storytelling elements to any type of writing can increase audience engagement and enjoyment. Through this essay, readers gain...
Writing, Layout, and Design Samples
This brochure and poster were created to increase truck driver recruitment by appealing to a currently underserved audience. This brochure and poster would be distributed to high schools and vocational schools to encourage young people to consider truck driving as a viable career choice in response to the anticipated shortage of nearly 200,000 drivers by 2020 due to the large numbers of older drivers retiring and the decrease in younger drivers receiving the required training. It is intended...
This marketing kit was created to pitch a marketing partnership between Gulliver’s Gate, a miniature world museum located in Times Square, and Uber. Visuals were dictated by a client-generated style sheet and include vector graphics provided by the client’s art department. The kit includes a letter of introduction written on behalf of the CEO, an about us section, a description of partnership levels and benefits, market projections, and a marketing partner FAQ page, and was created as a...