United States
Experienced marketing executive with a proven track record in setting and driving marketing strategy, launching products, developing brands, and growing revenue across multiple geographies.
[email protected] +1 312 618 1511
Key Accomplishments
Led the post-acquisition rebranding of Crivo, a Brazil technology company, to CrivoTransUnion.
Planned, programmed and executed the company’s first global thought leadership event, bringing in customers from around the world. ROI of 10:1 and a net promoter score of 4.7/5.
Developed communications for the quarterly TransUnion Consumer Credit Index, which is an indicator of consumer credit health in South Africa.
Led the marketing planning and execution for the launch of the first credit score designed for the Indian market.
Developed the go-to-market messaging and content for the 2009 launch of MobileCredit, a technology that allows consumers to apply for credit via text messaging.
Copywriting
Managed the naming process and content development for the launch of VantageScore, a consumer risk score that competes with FICO Scores. The score currently has a market penetration of 7 of the top 10 US financial institutions.
As part of TransUnion's 2015 rebranding, developed the overview presentation for sales to introduce the new TransUnion.
Created marketing materials for the Hong Kong launch of Identity Manager, a suite of solutions that helps financial institutions prevent fraud and reduce risk.
Created whitepaper, using Hong Kong as a case study, to demonstrate the benefits of reporting full-file data, rather than just negative data.
Developed collateral that promotes TransUnion CreditVision, enhanced consumer data that provides deeper insights into credit behavior, to the insurance market.
Materials used to introduce TransUnion to regulators and businesses in China.
Developed whitepaper for the Canadian market to educate financial services providers on the importance of automated decisioning solutions.