How to Sell Skincare as an Esthetician: Retail Sales Success | Blog | DiamondTome Pro
Retail sales can be intimidating for estheticians--let's shift that mindset. Here we cover strategies to overcome your retailing fears to earn more money.
I’m always open to freelance work and have experience writing blog posts, editorial pieces, ads (print, digital, social media, and podcast), video scripts, product training manuals for skincare professionals, and more.
I have extensive experience optimizing on-page content for SEO, and am proficient at keyword research.
When you work with me, you get someone with first-hand experience using products on a wide range of people with different skin types and ethnic backgrounds in a treatment room setting. I’ve also trained and mentored several estheticians on facials, waxing, spray tanning, eyelash extensions, product sales, and customer service.
Although my background is specific to the beauty industry, I am eager to work on different topics and am creative, read often, and never want to stop learning. I have an eye for detail and balance, and am organized and manage my time efficiently. Customer service and communication are important to me: I listen to what my clients want, never hesitate to ask questions, and take feedback well.
I look forward to working with you to create, edit, or proof copy for your business. Please do not hesitate to contact me with any questions you may have.
Retail sales can be intimidating for estheticians--let's shift that mindset. Here we cover strategies to overcome your retailing fears to earn more money.
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A step-by-step "how to" video on performing a microderm treatment. I helped with the concept, wrote the script, performed the treatment, and did the voiceover.
Editorial piece on combining ultrasonics with advanced exfoliation techniques.
An editorial piece I wrote about harnessing the power of Google Business Profiles to build a spa business.
Editorial piece for skincare professionals comparing the features and benefits of both microdermabrasion and hydrodermabrasion.
A comprehensive guide for purchasing a microdermabrasion machine for a spa business.
The not-so-new idea of less is more can be summed up into one trendy word that’s crossing over from 2022—“skinimalism.” It’s doing the most for your skin by using only essential, carefully chosen, and effective products.
A video script I wrote on microdermabrasion for the entire body.
One of several short, consumer-facing educational videos that I helped produce. This video was created to be used as a Reddit ad. I helped create the concept, performed the treatment in the video, and wrote the captions.
A pre-roll podcast ad I wrote for DiamondTome.
A webinar I researched and presented on how to use and optimize Google Business Profiles to promote a spa business. It received lots of positive feedback from attendees.
Copy for an ad on exfoliation and keeping skin hydrated during colder months.
You've heard about the benefits of microdermabrasion, but what is it exactly? We go over everything you need to know, here.
A print ad I wrote for DiamondTome's "Serumdipity" campaign.
I've been an esthetician since 2010. If you're interested I will explain how to become an esthetician plus much more, here. Let's go!
Example of print ad copy requested by private client.
You're headed to the beach and have dug up an old bottle of sunscreen. You can't remember when you bought it but it seems ok. Do you use it or throw it out? The answer may surprise you.
Looking for the perfect wedding makeup looks? Explore everything from natural to glam and find the best styles and color palettes here.
Congratulations, your daughter is getting married! And along with the many wedding tasks you're in charge of, you're also thinking about what you will wear. But more specifically: What color should the mother of the bride wear?
Discover the secrets of a great spray tan from a pro. Learn the science behind the glow, safety tips, and expert advice for flawless results.
Dark under eye circles making you look tired? Under eye circles are the result of a myriad of issues: some are easy fixes, others not so much. However, I'm going to do my best to address some that are more common and have easy(ish) solutions that may help, then introduce you to a new under eye product that I am loving right now.
The benefits of lab grown diamonds include competitive pricing, ethical sourcing, and zero harm to the earth. Find out more, here.
With so much preparation that goes into weddings, the different events and multiple showers that come with them can be confusing. You've heard of an engagement party and a bachelorette party-but precisely what is a bridal shower? Who is in charge of throwing one?
Everyone seems to be going back to beauty basics, and big lashes are giving way to more natural looks. Find out all you need to know about natural-looking eyelash extensions from a licensed esthetician and pro lash artist.
If you are into beauty in any way, you've probably noticed the lash lift is having a moment. They're a low maintenance service and I personally love them. I have been getting them done for many years-for so long, in fact, that back then they were still referred to as a lash perm.
Diamonds have been the standard engagement ring gemstone for some time, but right now pearl engagement rings are having their moment. Will this last? Read on to learn more about this intriguing water gem and decide for yourself.
Buildup from styling products can inhibit hair growth. A scalp treatment may be exactly what you need!
If you're a jewelry lover, you likely have at least one pair of hoop earrings in your jewelry box. And if you love hoops and diamonds, you can have the best of both worlds by making these two favorites join to create a stunning set of diamond hoop earrings.
The polki diamond cut is one of the oldest gemstone cuts in the world. In fact, it has a long history that began in India about 2,500 years ago. Thanks to its regal look, Indian royalty adorned themselves with polki cut diamond jewelry for centuries. Over time, non-royals eventually adopted polki diamond jewelry as well.
Thanks to its modern look and great fire and brilliance, the trillion cut diamond is a unique shape for a diamond engagement ring. But if you've never heard of the trillion that's not surprising; it's rare and not as in demand as other diamond shapes. However, that doesn't make it any less stunning.