Professional writer, poet, and East Coast transplant making a go of it in the East Bay. I'm a versatile and efficient brand storyteller accustomed to working across all platforms and mediums, including web, print, social, and whatever comes next. I have worked on significant rebranding initiatives in higher education, and have additional experience in non-profit and corporate spaces. From feature stories to copy for ads, websites, blogs, or e-mail, my goal is always to create engaging marketing communications that align with the voice and culture of a brand.
I'm a constant learner who thrives in a creative, collaborative, and cross-functional environment. When driven by intellectual curiosity and a love of language, I believe that every subject, no matter how technical, can be presented in a unique and compelling light.
Arts and sciences graduates have enjoyed the largest growth in employment and pay in the last three decades. Convincing the public of the viability of that statement was not easy, but I was able to do it while expressing Quinnipiac's philosophy on experiential learning.
The School of Health Sciences has many of QU's bread and butter programs, many of which enjoy high national rankings. My copy had to pay that off while describing a culture of interdisciplinary excellence and belief in patient-centered care.
Diversity, inclusivity, and equity are vital to a modern university's community, and to graduating globally engaged, culturally rich and highly collaborative citizens.
Dining is a significant part of the student experience and a metric by which students judge which college to attend. I treated this like writing copy for a restaurant group, resort or cruise line.
Recruitment page for Quinnipiac University's basketball program. Produced in conjunction with the hiring of Baker Dunleavy as head coach, which made D1 headlines at the time.
A unique experiential program that enables students to live, work and learn in a city considered the heart of America's entertainment industry.
The game design and development degree is a stepping stone into the exciting field of game design for entertainment, casual games, educational games, serious games, virtual reality or even eSports.
The interdisciplinary international studies minor exposes students to the history, societies and cultures of people from nearly every continent, as well as the challenges facing the international community.
A unique dual-degree program offered at Quinnipiac University. The copy describes a benefit to seamlessly following a bachelors degree with a masters in one of the world's fastest-growing and most lucrative fields.
An innovative program type (accelerated dual-degree) and an even more interesting degree combination. Together, they unlock professional doors you wouldn't have thought of.
QU's Physician Assistant MHS is possibly the university's strongest program and its most recognized nationally. The copy had to illustrate why.
Quinnipiac Law's JD program, completed full-time during the day, part-time at night, or a flexible combination of the two.
(Feature story) DACA recipient Denia Perez spearheaded a successful initiative to amend the Connecticut Bar Association's admissions language to allow her and other DACA students to sit for the exam.
Profile on D-I goalie Chris Truehl, who plays the sport he loves despite the intense allergy to the cold he developed training in the U.S. Air Force.
Law (thankfully) isn't the male-dominated space it once was. This piece describes how friendship helped two law school standouts rise to the top of one of the world's largest tax law firms.
Profile on tech entrepreneur Bobak "Bobby" Emamian, founder of digital product agency Prolific Interactive.
Profile on Nicholas Melillo, master tobacco blender and founder and CEO of Foundation Cigars
A visual piece about strategies for winning cooperation from your dog from certified dog trainer Kristen Iannucci.
A pair of grizzled rockers celebrate the release of their latest album and talk a career spanning nearly 40 years.
Author Melissa Crandall talks her short story collection "Darling Wendy," as well as plans for a new novel.
A truly innovative program that enables students to learn about the criminal justice system from the perspective of incarcerated individuals.
The treatment for cancer can sometimes be as devastating - and even as fatal - as the disease itself. For this pre-med biology major, that's unacceptable.
Interdisciplinary project involving students from 4 schools.
These students quickly learned that it takes more than a good idea and a clever product name to build a successful business and brand.
When they put on their white coats, med students are wearing a professional identity that will define them in all public and private matters.
Coffins discovered in one of Philadelphia's oldest neighborhoods revealed many things about the citizens who lived there more than 250 years ago.
A Quinnipiac nursing student and EMT had herself a very Doogie Howser-like experience.
Despite a severe predisposition to cold uticaria ("cold hives"), Chris Truehl never missed a game or practice.
Three posts about a Quinnipiac stats professor who correctly predicted the Patriots' Super Bowl victory over the Falcons and later gave predictions for the upcoming MLB season. (He called the Cubbies breaking their 108-year curse in 2016)
Teachers really do touch the lives of their students in so many ways. In this case, they made sure less fortunate students got gifts for the holidays. Not surprisingly, it came out of their own pocket.
Most people probably wish their parks, beaches and playgrounds had one of these. North Haven residents can say that they do.
Annual report for Quinnipiac University Office of Student Affairs
Digital viewbook of Quinnipiac University's graduate program offerings
5 visual posters illustrating the four educational pillars of Quinnipiac's College of Arts and Sciences. These were seen by thousands of people during open houses and other events.
Brochure for Quinnipiac School of Education's Master of Arts in Teaching (MAT) Dual-Degree Programs.
Quinnipiac University School of Education's elementary and secondary education program options.
Rebranded brochure for Quinnipiac School of Education's 6th Year Ed. Leadership Diploma.
Two magazine ads, "Because Fit Matters Most," (Amtrack Magazine) and "Decades of Impact" (Irish America Magazine).
Of all the gaming-inspired headlines I came up with, "Level up..." was the simplest and most accessible.
Chosen for a billboard on I-95 in Connecticut. The tagline is a clear call to action that reminds people (drivers...) that they are in control of their future.
Few things are as awkward as having to fire someone, especially in the medical field.
Few professionals experience work burnout like physicians do...
ICD-10 (the EHR system in use now) had a lot of people in the medical profession pretty freaked out...
poem - "Shades"
Poem, "Third Party."
Original poetry - "Mice", pg. 107
Poem - "No Man's Land"
Two Poems, ppg 22-25