WHITEPAPER: Thought Leadership in Latin America
A practical guide to producing thought leadership pieces for the region
I'm a strategic B2B content marketing leader who connects big-picture vision with hands-on execution to drive measurable growth.
In my current role, I lead full-funnel strategies—from crafting SEO-driven content and thought leadership to executing campaigns across email, social, paid media, and partnerships. My content spans blogs, whitepapers, videos, infographics, webinars, and more—produced in both English and Spanish for U.S., LatAm, and global audiences. I also work with AI tools to optimize content workflows, generate ideas, and refine messaging.
A practical guide to producing thought leadership pieces for the region
Brand awareness/lead generation piece for medtech analytics company
Report covering massive trends in LatAm healthcare designed to drive leads and engagement
Researched, mapped out, wrote, and edited an infographic report on the Latin American logistics market
Infographic report of e-commerce shopping habits in APAC
Served as project manager and editor of this thought leadership piece based on financial services research in Latin America
Landing page promoting an lead-capture report
Blast to drive response for key service
Created, mapped out, wrote and led webinar on thought leadership.
Drive LatAm thought leadership with targeted market research that fills data gaps, attracts customers, and supports sales, partners, and strategic goals. AMI analysis.
Served as editor and project manager for this lead generating whitepaper
An infographic report highlighting top-selling products in the region.
Served as editor and project lead for this infographic report
Key 2025 insights on what Latin American consumers value: essentials, local brands, health, and human touch in service. AMI anlysis
Brazil, Chile, Mexico lead Latin America's renewable energy markets. Detailed data and stats on energy consumption, generation, and key growth segments.
Wrote video scripts, selected stock videos and oversaw editing and production of this video series.
One of the basic marketing tenets is focusing on the 4 Ps-product, place, price and promotion. At the risk of sounding too glib, in working in content marketing for several years, I've noticed that the tactic has its own 4 Ps that are distinct advantages.
Cut down 3 videos that were originally 1 hour long into shorter highlights via extensive review and direction of editing and production.
Even during the pandemic, robotic surgery has figured highly in the investment plans of both public and private hospitals in Latin America.
I transitioned into content marketing after a career editing websites, e-newsletters, magazines and books. In that life, I focused on consumer health, travel, and general interest.
Descubra cómo aprovechar las preferencias de usuarios de internet en Latinoamérica a través de 6 tácticas estratégicas de marketing digital.
My mother was like many Latin Americans in that she was big on Spanish refranes, aphorisms that seemed to fit just about any situation. One of her many cited refranes was "lo barato sale caro.
While one person's Kardashian clickbait may be another person's guilty pleasure they fully enjoy, there IS a way to define quality content for content marketing purposes. So as you brainstorm ideas, here are some quality markers to keep in mind.
While the quick and easy solution to creating thought leadership blog content is to hire an experienced content strategist who has extensive experience in developing everything from blogs to whitepapers to videos, in many cases this isn't an option. Instead, existing marketing teams-who may be very
10 proven strategies to create impactful webinars and establish thought leadership across Latin America, for B2B marketing. Boost engagement and lead generation
Sometimes I feel like I am the only one in the world against businesspeak, especially when people tell me to be more granular, to take it to the next level and think outside the box.
Key 2025 insights on what Latin American consumers value: essentials, local brands, health, and human touch in service. AMI anlysis
Lo esencial, lo local, la salud y el trato humano en las decisiones de compra. Análisis de Americas Market Intelligence.
Market research can fill LatAm's data gaps, turning study results into thought leadership content that builds authority, attracts clients, and drives growth.
A roundup of recent studies shows low levels of satisfaction and pinpoints areas of improvement
Unlock expert insights for LatAm B2B thought leadership with quick interviews and AI-crafted articles. Build authority content in weeks, not months.
What drives purchase decisions, where they shop for which products, their heavy use of social commerce and livestream e-commerce and other key insights
2023 trends among LatAm consumers to offer consumer market research intelligence for Latin America and studies on consumer behavior, attitudes and expectations.