Aaron is a 2017 graduate of Santa Clara University, where he studied Marketing and Entrepreneurship. He currently works in account management at LiveIntent, an Advertising Technology startup in New York City. Previously, Aaron worked at Kudos Reading, an education technology startup, where he helped to develop and implement social media and content strategies. Aaron also volunteered at the Silicon Valley Talent Partnership, where he established a volunteer engagement process to increase and maintain volunteer contact. Additionally, Aaron has worked at Dun & Bradstreet's Emerging Business sector in LA and at Oracle's headquarters in Redwood City.
The goal of every startup is virtually the same: grow to the point where you no longer are considered a "startup." After all, who starts a company with the intention of remaining a startup? While startups may use many different strategies to grow, each approach has one common denominator: funding.
Despite how it's portrayed in mass media, crowdfunding is not an effective means for "going viral." Instead, when planned correctly and used accordingly, crowdfunding can create a community of engaged customers that can catalyze an ongoing marketing and fundraising campaign. Know what you are looking for?
Pokémon Go, the latest and, in my opinion, greatest mobile application, is sweeping the nation - in one week it has garnered more American users than Twitter has to date. The game, which is an augmented reality version of an old 1990's classic, gives individuals an
Last week I had the pleasure of speaking to Michael Schneider, CEO of Service, about his customer service application and its role in a seemingly unchanging industry. Admittedly, I had originally intended to gain Michael's insights on his favorite up-and-coming applications.
I have a bit of a confession to make: I am not entirely sure what the Better Business Bureau (BBB) does. Well, at least I didn't know until I spoke to Michael Schneider last week. Schneider is CEO of Service, a one-year-old company that aims to
No kid ever wants to wake up early on the weekend, I promise you. Saturdays and Sundays are like a little slice of summer -- time to sleep-in and forget about class. So, imagine my reaction when I rolled over, bright and early, to turn off my alarm last Saturday.