United States
At my core, I’m a writer, and my career has evolved because of that skill. I have more than 30 years combined experience in writing, editing, public relations, and communications with a proven media placement track record in the beauty, healthcare, and nonprofit sectors. I genuinely enjoy creating stories and shaping product and corporate messages across all communication platforms, from traditional to digital media, and have exceptional copywriting and editing skills.
I have helped increase sales and brand reputation of business and consumer products across key demographics. My work history includes contributing to successful marketing and PR campaigns for products targeting a variety of B2B or B2C audiences as well as developing and executing top-level internal and external communications activities to ensure that corporate tone and messaging is on brand and consistent.
Created the script for annual fundraiser based on provided Run-of-Show. Wrote dialogue for every person who took the stage, including Emcee, Los Angeles County Supervisor Lindsay Horvath, CEO Amber Rivas, Honorees, and Auctioneer.
Wrote press release for EssilorLuxottica promoting 50 recipients of its inaugural scholarship while highlighting its $2.5M investment for the installation of equipment and remote access capabilities to all interested schools and colleges of optometry.
Create engaging posts for LinkedIn following as well as for potential clients with relevant topics having to do with nonprofits, small business, and philanthropy.
Society has always accepted a woman's choice to cover up her gray hair as a method to maintain a youthful appearance. From the time we were little, we struggled with what gray hair represented because that's what we were taught. A woman couldn't be young and powerful and ambitious with gray hair.
Responsible for creating bi-monthly corporate newsletter read by more than 200 influential executives and professionals in the nonprofit industry.
Create a hair quiz to funnel potential customers to one of three landing pages with immediate CTA
Updated all Amazon product listings under the Splat brand to ensure each was keyword loaded for SEO purposes.
Create name and product description for this hair product, keeping in mind the purchasing power of its pop-culture savvy demographic.
Create email campaign for professional barbers to purchase backbar sizing.
Create 550 word count advertorial for LensCrafters about importance of vision health and awareness to appear in issue of print publication Vision Monday
Created advertisement concept with graphic designed and ensuing copy for new product launch. Appeared in publication for professional barbers and stylists.
Work with graphic design to create packaging copy for Dayglow Hair Color launch
Created four bundles that launched on Facebook. Included OS and Landing Pages. Copy was then added to website with bundles for purchase off company site.
Created copy for shelf talker designed to be used as informative piece at retail.