Nicole Martinez

Communications Professional

United States

At my core, I’m a writer, and my career has evolved because of that skill. I have more than 30 years combined experience in writing, editing, public relations, and communications with a proven media placement track record in the beauty, healthcare, and nonprofit sectors. I genuinely enjoy creating stories and shaping product and corporate messages across all communication platforms, from traditional to digital media, and have exceptional copywriting and editing skills.

I have a proven track record helping increase sales and brand reputation of business and consumer products across key demographics. My work history includes contributing to successful marketing and PR campaigns for products targeting a variety of B2B or B2C audiences as well as developing and executing top-level internal and external communications activities to ensure that corporate tone and messaging is on brand and consistent.

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Portfolio
City Beauty
OS/Landing Pages

Created four bundles that launched on Facebook. Included OS and Landing Pages. Copy was then added to website with bundles for purchase off company site.

Johnny B. Haircare
Front End Sales Funnels

Create a hair quiz to funnel potential customers to one of three landing pages with immediate CTA

Splat Hair Color
Amazon/SEO Copy

Updated all Amazon product listings under the Splat brand to ensure each was keyword loaded for SEO purposes.

FoxyBae
Product Name & Description

Create name and product description for this innovative hair tool, keeping in mind the purchasing power of its pop-culture savvy demographic.

Go Gray
10/28/2021
Blog

Society has always accepted a woman's choice to cover up her gray hair as a method to maintain a youthful appearance. From the time we were little, we struggled with what gray hair represented because that's what we were taught. A woman couldn't be young and powerful and ambitious with gray hair.

ColorDesign Hair
Website

Created all the copy for the re-design and re-launch of this website

Johnny B. Haircare
Email Marketing

Create email campaign for professional barbers to purchase backbar sizing.

SOOO GOOD Lip Paint
Sell Sheet

Conceptualize and create copy for bi-monthly sell sheets

LensCrafters
Advertorial

Create 550 word count advertorial for LensCrafters about importance of vision health and awareness to appear in issue of print publication Vision Monday

The Great Lash Box
Social Media

Generate brand awareness during the holidays for this lash subscription box

Barber Evo Magazine
06/01/2022
Print Ad

Created advertisement concept with graphic designed and ensuing copy for new product launch. Appeared in publication for professional barbers and stylists.

Dayglow Hair Color
Packaging

Work with graphic design to create packaging copy for Dayglow Hair Color launch

Johnny B. Haircare
Brand Guide

Conceived copy for brand guide to complement art direction

Cassis Evan Inc
Newsletter

Responsible for creating bi-monthly corporate newsletter read by 250 influential distributors and industry creatives. This included crafting the letter from the president.

Color Edge Hair Care
Marketing Collateral

Created copy for shelf talker designed to be used as informative piece at retail.