Hong Kong
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Tech + B2B Writing
While the United States and Europe clamp down on crypto, new hubs are flourishing in the Asia Pacific region. Hong Kong recently opened its doors to crypto trading, and Vietnam and India were crowned the top crypto adopters in 2022. For companies eager to enter these booming markets, bulletproof KYC processes and localized onboarding experiences [...]
A collection of blog articles to tell you a bit more about us, the challenges we aim to solve, and the things we care about.
Built by marketers for marketers, AdGen AI creates, tests, and launches ads on multiple channels. Start creating for free.
Can an NFT go beyond a piece of collectible art into a collaborative work? That's what Matters Lab, the creator of the hugely popular decentralized publishing web3 platform, Matters.news, sought to find out with the experimental project, Traveloggers.
Learn how to apply Apache Cassandra® and Apache Spark for machine learning with real-world use cases. We also cover the steps for building effective AI algorithms.
96% of iOS users already opted-out of app tracking. Does paid social advertising still work? With the holiday season coming up and Americans spending as much as $209 billion this holiday season, audience targeting and attribution is more challenging for eCommerce retailers than ever.
In collaboration with Case Study Buddy
Lexel's hybrid cloud professionals have the expertise and experience to help you build the ideal mix of hybrid cloud to match with your existing infrastructure in a hybrid IT approach. Through our partnership with Hewlett Packard Enterprise (HPE), we bring the perfect blend of hardware, platform and services you need together in a tailored model.
Compiled tutorials for developers based on expert interviews/videos for software company Datastax
The creators of Matters.news, an open-sourced, decentralized blockchain publishing community with 80,000 content creators, is the latest success in showcasing the future of web3, the next evolution of the Internet.
In collaboration with Case Study Buddy
A longform sales page for a upcoming course launch
Powerful call-to-actions and web content strategy for a Hong Kong-based executive coach.
Crafted and refined an investment deck that raised millions of dollars in venture funds.
Website copy
From comparing ease-of-use to customization to data connectors, discover how Adriel stacks up against other Ad Operations tools and pick the right software for your marketing agency, brand, or eCommerce store.
From creating ads to reallocating spend, Adriel has everything you need for advertising success in one place.
Master multichannel campaign marketing with Adriel BI. No more spreadsheets. No more hassles. See all your data and insights in one place.
Make every ad dollar count with AdOptimize. AdOptimize consolidates all your ad campaigns in one place and provides actionable insights to supercharge performance.
Adriel DataStream makes it easy to connect, harmonize, and export your data - whether you're a data analyst, marketer, or an agency owner.
Save 75,000+ hours in reporting with our pre-made marketing, PPC, eCommerce, and executive dashboard examples and templates. Get data from 650+ channels.
Spearheaded branding, web design, web copy, and content strategy for AdTech company AlikeAudience
Spearheaded a sleek, "Apple-inspired" brand strategy with web copy for China-based medical supply company Andorate
Lifestyle Writing
Copyediting and creating taglines, eDMs, and copy for a leading bank
A creative brand story that engages all the senses for a new luxury handbag brand.
A kickstarter success story, CJR needed to build a brand from ground up in their marketing materials. The copy thrills and titillates at every turn.
A compelling tale capturing the rise of the Burberry Trench, a timeless British style icon.
Since 2013, I've worked on copy-editing internal marketing materials and web copy for one of the world's most recognisable brands.
Deeply understanding the values and heritage of established brands is important to successful marketing materials
Tucked away in the dynamic, multicultural landscape of SoHo buzzing with upscale bars and chic restaurants is the rarest of finds: a light-flooded, open plan duplex with a large private flat roof garden.
Hip and fun blog posts on city living that gets like, shared, and commented on
A moving essay for an executive coach client - how would you advise your younger self?
Traditional eateries serve up value with a side order of nostalgia that keeps diners coming back for more, writes Jessica Lam
THE MOST EXASPERATING question celebrity stylist Kim Robinson gets asked is: “Which hair suits Asian faces?” “It’s a ridiculous question. You would never go to America and ask, ‘What colour works best on Caucasian women?’ because the answer is that it all depends,” says Robinson, leaning forward in a leather armchair at one of the many private styling rooms at his flagship kimrobinson hair studio in Central’s Chater House. The space is comfortably dim, and soft jazz streams overhead from the...
According to the Harvard Business Review, when leadership researchers analyzed over 3,000 pages of transcripts conducted with leaders, the largest in-depth study of leadership development ever taken, can you guess what were the characteristics, traits, or styles that create a successful leader?
As editor, I've edited books and translated Chinese books to English for published Asia One.
Misc.
Press Releases
Creative Copy & Brand Books