United States
Freelance copywriter, SEO & content strategist. I write for a variety of industries including SaaS, accounting/finance, professional services, sales and more. Previously at Semrush. My work includes blog posts, ebooks, landing pages, digital ad copy, help desk, social content, and more. In my spare time, I write fiction and practice aikido.
Discover why value-based selling is crucial for modern sales success by focusing on customer needs, building trust, and delivering measurable outcomes. Learn how to implement it with ASLAN Training.
Have you made hurricane-resistant upgrades to your home using a PACE loan? If so, learn your options for refinancing here.
Learn how Florida, California, and Missouri use PACE for hurricane preparedness, energy efficiency, and more.
Discover how PACE financing helps South Florida homeowners upgrade their properties with energy-efficient and hurricane-resistant improvements.
Explore Florida PACE program interest rates and financing options for energy-efficient and hurricane-resistant home improvements.
Discover the tax implications of PACE loans so that you can fund energy-efficient and hurricane-resistant home improvements.
Print ad designs & copy for Impact Analytics to use at several fashion and retail industry events.
When business leaders consider an IPO, they must navigate and comply with the requirements set by the PCAOB.
While PCAOB audits demand significant time and resources, they also assure stakeholders about the reliability of financial statements.
Grassi's dedicated SEC & Capital Markets team has the deep expertise to help you prepare for the demands of being a public company, assisting with compliance while positioning your company for long-term success.
Understanding the role and requirements of the Public Company Accounting Oversight Board is critical as a business prepares for an IPO.
This guide to going public, explains everything to know about a PCAOB audit and how prepare for it adequately. Read more today.
Prebid Server, is a powerful server-side header bidding solution. Discover key configurations, performance tips, and troubleshooting techniques.
Discover how Prebid.js maximizes ad revenue with client-side header bidding. Learn its benefits, challenges, and tips for optimizing transparency and performance.
Learn how Prebid Video enhances video ad monetization for publishers, including key features and implementation strategies.
Learn about Prebid wrappers, including their role in header bidding, key benefits, and common challenges faced by publishers.
A lead magnet pillar + ebook at the center of a Prebid topic cluster
Discover 10 essential transaction monitoring best practices for effective loan guarantee management to help mitigate risks at your organization.
Tackle federal grant management challenges efficiently with strategies for resource, technology & compliance issues.
To see the biggest benefits from Prebid, you need to use targeting effectively. Here's everything you need to know to get started.
To see the biggest benefits from Prebid, you need to use targeting effectively. Here's everything you need to know to get started.
Prebid analytics can transform your auction data into actionable insights. Learn how to get started here.
Learn the differences between OpenRTB, Open Bidding, and Prebid and how they each impact ad revenue, implementation, and UX for publishers.
Are you struggling to maintain a consistent brand strategy across platforms? Tune in to learn how to create a more effective omnichannel content strategy!
Tune into Playwire Live to hear from Playwire CEO, Jayson Dubin, and Jounce Media Founder, Chris Kane, as they dig into the state of programmatic advertising in 2024.
With the U.S. Senate passing COPPA 2.0, major updates are coming for online advertisers and digital publishers. Explore the key changes you need to prepare for!
What is CTV advertising? In this article, we explore what Connected TV is, how it works, and why you need to make it a cornerstone of your ad strategy.
Learn how to implement a COPPA-compliant CTV advertising strategy with contextual targeting to more effectively reach Gen Alpha audiences.
When it comes to growing your brand, community-building is a game-changer. Learn how to build an effective online community that supports your brand and monetization strategies.
Utilize these 8 content strategies to build the most effective holiday content strategy framework for increased website traffic and revenue generation.
Strengthen your HR function to attract top talent and grow your business with our complete guide. Discover key strategies for effective HR practices and compliance.
This summer, don't let sales skills fall by the wayside. Stay sharp with RED BEAR's top 10 summer reads of 2024.
Automation can help mitigate the common challenges faced during the NCAA and EADA reporting processes.
Automating NCAA and EADA reporting boosts efficiency, uses fewer resources and ensures accuracy and consistency.
This article explores several critical considerations around selling your medical practice and optimizing its value.
Independent medical practices face growing complexity and costs. Explore whether to consolidate or remain independent, and how to optimize operations for success.
Discover the strategies to grow the EBITDA of your independently-owned physician practice and optimize its financial health.
Automate NCAA and EADA reporting to streamline processes, improve data integrity, and free up resources, boosting efficiency for your athletics program.
Explore strategic HR outsourcing for business growth. Learn how external expertise helps address unique HR challenges, focusing on goals.
See why more and more companies using HR subscription services for tailored, expert human resources support.
Shannon O'Shea writes an essay on The Great Adventure of Solitude - featured on Mark., a Winsome Marketing Resource.
The fourth article in our series on the single audit process explores how organizations should respond to findings uncovered in their audits. In this installment, Kimberly Bland explores the process of preparing a Summary Schedule and Corrective Action Plan, outlining what organizations must include to remain in compliance.
Whether they don't understand it or they lack the resources to tackle it effectively, many small businesses neglect cybersecurity. But thanks to the new NIST Cybersecurity Framework 2.0, there's now a new framework built with the needs of small businesses front of mind.
What should a nonprofit RFP for a CPA firm look like? We've got everything you should include in yours.
Learn about the common mistakes and best practices when administering grant funding for nonprofit organizations.
Learn about these 7 advantages to outsourcing HR work with a consultancy like James Moore's HR Solutions team.
Discover the importance of outsourcing HR tasks to avoid compliance issues, attract top talent, and maintain a positive workplace culture.
Administering an employer-sponsored retirement plan is a significant responsibility and it's key that plan administrators take steps to avoid common operational failures. In this article, David Lee and Claudia Perez team up to cover the top ten operational errors that they see most often and outline steps administrators can take to correct and prevent them.
Securing SOC 2 certification is an important step for many types of businesses, particularly those trusted with confidential data. In this overview, Katelan Price breaks down the key distinctions between the two types of SOC 2 reports, outlining which type of report businesses need at different points in their compliance journey.
Learn how to manage a remote development team with Backlog. Use it to plan projects efficiently, streamline processes, and enhance collaboration.
Onboarding new staff? Don't stress. Your Cacoo creations will quickly guide your new team members through their training.
n this third article in our Single Audit series, Kimberly Bland explores the process of assembling and uploading your audit package to the Federal Audit Clearinghouse and share what organizations can expect after they make their submission. #SingleAudit #Assurance #Nonprofit
To create the best software, you need workflows that are agile enough to overcome any challenge but stable enough to rely on.
Key LP for Semrush's 2024 brand campaign. (Note: The original page had additional animations that could not be preserved in PDF)
Video advertisement for Semrush's 2024 brand campaign
A holiday-themed app promotion for brands with social media platforms
Want more from competitive intelligence? First, make sure you're getting all the potential benefits. Then maximize your program for even better results!
Primary offer landing page for Semrush's 2023 Black Friday offer.
Learn how this Atlanta-based marketing agency uses Listing Management to win 60-80% visibility for SMB clients.
Learn what companies spend the most on advertising across 12 separate industries-and how you can gather competitive ad intel for your own niche.
A short convert stage video ad, which was a top performer in June/July 2023
To help you sharpen your social strategy, Semrush analyzed a year's worth of social media content on Instagram, Twitter, and Facebook from the biggest tech companies.
Unlock the power of data-driven decision making in sales with our comprehensive guide on revenue intelligence. Learn how to gather, analyze, and apply insights from your sales and marketing data to increase your win rates and drive more revenue.
A 30-second video ad for Semrush.
Are you brand new to developing a marketing strategy or looking to brush up on key focus areas? Then you’re in the right place. Watch this video to better understand why marketing strategies are so crucial for your business and uncover the key components that should be included in your strategy. 💡 LEARN MORE 💡 This is an excerpt of our free course on Semrush Academy: How to Create an Effective Marketing Strategy.
The best Semrush updates of the year that you might have missed-and how you can use them to boost your visibility, beat your competition, and delight your audience.
It's the most wonderful time of the year, full of fairy lights, gift-giving, and carols galore-not to mention a time to create some of your most memorable campaigns! With a little help from the Semrush App Center, you can make your holiday season AND your marketing merry...and still have time to celebrate with your loved ones.
Picture this: You've built a business you love-and a site you're proud of to go along with it. Your site acts as a resource for your current customers and attracts plenty of curious new faces from across the internet. You've even earned top spots in some of your most important keywords!
Just like social media itself, the world of influencer management is creative, fast-moving, and ever-changing. So it's not surprising that we run into roadblocks once in a while. We asked you for the most common situations stymieing your influencer marketing strategy. These true-to-life scenarios (suggested by our community) make life harder both for you AND the influencer.
If there's anything marketers have learned in the past several years, it's to prepare for anything. This year, we're grappling with an ever-changing digital landscape, potentially paradigm-shifting tools (like ChatGPT), and more. And it's only February. So, how do you prepare your content marketing strategy for 2023 to help your business grow organically this year?
Positioning copy for QVC shows in the beauty, accessories, apparel, and jewelry categories
If your business invests in a social media strategy, you expect to see results. Yet, as any social media marketer knows, reporting effectively on those results isn't always as easy as it looks. Below, we'll explore the top social media metrics you should be tracking on each social channel and where to find them.
As you scale your business online, you need a website that not only attracts visitors and meets customer needs, but also grows with you and evolves to suit a shifting landscape. If you've got a small (but mighty) team, this might sound like a big ask.
While it's a staple of marketing departments around the globe, split testing is still relatively new to the SEO world. That means many of us are still wrapping our heads around using them effectively to get the best data. Below, we share insights from 10 experts to see how they run conclusive SEO A/B tests.
Site owners expect a return on investment (ROI) from their SEO budget, whether you're working with an external client or an internal team. This can present challenges for the SEO practitioner: How do you justify the cost of your SEO recommendation to decision-makers? How do you prove an ROI for recommendations that have not yet been implemented?
If you're an SEO practitioner, one of your biggest headaches is probably implementation. In fact, in a recent poll, 56% of respondents said that less than 40% of their recommended SEO updates were actually implemented. If you face months-long delays (or worse: if your ideas are never implemented at all) how much potential revenue are you missing out on?
Keyword difficulty is a metric that measures the effort it would take for your content to rank on the first page of Google for a certain keyword. In other words, if a keyword is difficult, then it would require a lot of time and attention on your part to see results.
In the wake of the COVID-19 pandemic, for those of us in the Local SEO world, one thing is clearer than ever: if you want your business to make an impact in your community, a strong local online presence is an absolute must.
Websites are always changing. You add and remove content, change domains, restructure, and more. If you want your site to perform well amid all those changes, you need to know how to handle redirects. One way to do this at the server configuration level is to create redirect rules in an .htaccess file.
Learn 3 of the most common ways to create a redirect link in Javascript using the location object: setting a new window.location.href property, the location.assign() method, and the location.replace() method.
As a content marketer, you know that providing your readers with a steady stream of high-quality, super-relevant content is an absolute must. But creating high-quality content takes time, effort, and planning. How do you balance those needs and still remain part of the current conversation? Content curation, that's how.
A good blog post template helps you brainstorm, focus your planning and research, and write effective SEO content quicker and easier. Below are five free blog post templates for you to use, plus details about using them effectively. Feel free to download them, bookmark them, and adapt them to your audience's (and your writers') needs.
Congratulations! You've narrowed down your list of contenders for your domain's new content management system (CMS). Now you're narrowing it down to the finalists: Drupal and WordPress, two of the most well-established CMS platforms out there today. Below, we'll be putting these two esteemed CMS platforms under the microscope to help you choose the winner for your website.
Key Performance Indicators, or KPIs, are metrics used to measure progress toward a specific goal. For marketing agencies, this could be something like improving Conversion Rate by a certain percent, reducing Cost Per Acquisition by a certain amount, or getting into the top 10 SERP for target keywords.
Campaign-specific landing page (publication date approximate)
Campaign-specific landing page
These days, the digital landscape is more competitive than ever. If companies want to have an edge, a strong online presence is a game-changer. But many organizations don't have the expertise or capacity they need to accomplish this. That's where digital marketing agencies come in.
Picture this. You've just started your workweek when suddenly you get two Slack messages. The first one is from your boss: "Send me a meeting invite. We need to talk." Meanwhile, the second one is from a different manager: "What's your schedule like today? I'd love to chat when you're free!"
Whether you're a marketing executive, a content creator, or even just an avid media consumer, you've probably already noticed: infographics are everywhere these days. Reading the latest blog post from your favorite thought leader? An infographic is there to support the content. Your favorite educational youtube videos?
AdClarity - Advertising Intelligence is a competitive intelligence app created by BIScience, which collects, analyzes, and aggregates real-time display, video, and social ad occurrences across 650 thousand publishers from 52 global markets. Markets include the United States, Europe, Latin America, the Middle East, and the Asia-Pacific region.