Shannon O'Shea

Freelance Writer, Editor & Content Strategist

United States

Freelance copywriter, SEO & content strategist. I write for a variety of industries including SaaS, accounting/finance, professional services, sales and more. Previously at Semrush. My work includes blog posts, ebooks, landing pages, digital ad copy, help desk, social content, and more. In my spare time, I write fiction and practice aikido.

Portfolio
Citizens Bank
Top cybersecurity risks for small businesses

Part of running a successful business is protecting what you've built: your customers' trust, your financial data and your operations. Cybercriminals know that small businesses often have leaner IT resources than large enterprises, which makes them attractive targets. The good news is that a strong cybersecurity plan starts with understanding the risks and putting practical protocols in place. "Small Business Month is a reminder of how much owners are already juggling day to day," says...

Citizens Bank
How to winterize your home (and how to pay for it)

Winter weather can be unforgiving. Frozen pipes, ice dams and heating failures don’t just make for uncomfortable nights — they can cost thousands to fix. The good news is that many of the biggest winterization projects don’t just protect your home. They can also boost comfort and reduce energy costs in the long term. Learn how a home equity line of credit (HELOC) can help you fund large projects to winterize your home effectively and affordably.

Usahomeimprovement
03/24/2025
Can You Refinance with a PACE Loan?

Have you made hurricane-resistant upgrades to your home using a PACE loan? If so, learn your options for refinancing here.

Usahomeimprovement
02/10/2025
How Does PACE Financing Work In Florida?

Discover how PACE financing helps South Florida homeowners upgrade their properties with energy-efficient and hurricane-resistant improvements.

Usahomeimprovement
02/10/2025
Are PACE Loans Tax Deductible?

Discover the tax implications of PACE loans so that you can fund energy-efficient and hurricane-resistant home improvements.

Impact Analytics
Print Ad Creatives

Print ad designs & copy for Impact Analytics to use at several fashion and retail industry events.

Playwire
Prebid for Video Advertising

Learn how Prebid Video enhances video ad monetization for publishers, including key features and implementation strategies.

Playwire
What is A Prebid Wrapper?

Learn about Prebid wrappers, including their role in header bidding, key benefits, and common challenges faced by publishers.

Playwire
How To Get Prebid Analytics

Prebid analytics can transform your auction data into actionable insights. Learn how to get started here.

Playwire
Open Bidding vs Prebid vs OpenRTB

Learn the differences between OpenRTB, Open Bidding, and Prebid and how they each impact ad revenue, implementation, and UX for publishers.

Winsomemarketing
The Great Adventure of Solitude

Shannon O'Shea writes an essay on The Great Adventure of Solitude - featured on Mark., a Winsome Marketing Resource.

Smith and Howard
04/25/2024
How to Handle and Respond to Findings in a Single Audit - Smith and Howard

The fourth article in our series on the single audit process explores how organizations should respond to findings uncovered in their audits. In this installment, Kimberly Bland explores the process of preparing a Summary Schedule and Corrective Action Plan, outlining what organizations must include to remain in compliance.

Smith and Howard
04/10/2024
Top 10 Operational Failures with 401(k) and 403 (b) Plans - Smith and Howard

Administering an employer-sponsored retirement plan is a significant responsibility and it's key that plan administrators take steps to avoid common operational failures. In this article, David Lee and Claudia Perez team up to cover the top ten operational errors that they see most often and outline steps administrators can take to correct and prevent them.

Smith and Howard
04/19/2024
What Is The Difference Between a SOC 2 Type 1 and Type 2 Report? - Smith and Howard

Securing SOC 2 certification is an important step for many types of businesses, particularly those trusted with confidential data. In this overview, Katelan Price breaks down the key distinctions between the two types of SOC 2 reports, outlining which type of report businesses need at different points in their compliance journey.

Semrush
01/23/2024
Success Is...

Key LP for Semrush's 2024 brand campaign. (Note: The original page had additional animations that could not be preserved in PDF)

https://www.youtube.com/watch?v=-XXoWdAfsH4
YouTube
05/16/2023
What Is a Marketing Strategy and Why Do I Need One?

Are you brand new to developing a marketing strategy or looking to brush up on key focus areas? Then you’re in the right place. Watch this video to better understand why marketing strategies are so crucial for your business and uncover the key components that should be included in your strategy. 💡 LEARN MORE 💡 This is an excerpt of our free course on Semrush Academy: How to Create an Effective Marketing Strategy.

Semrush Blog
Top Semrush Updates You Won't Want to Miss

The best Semrush updates of the year that you might have missed-and how you can use them to boost your visibility, beat your competition, and delight your audience.

Semrush Blog
Brighten Your Holiday with A Very Merry Semrush Marketing Calendar

It's the most wonderful time of the year, full of fairy lights, gift-giving, and carols galore-not to mention a time to create some of your most memorable campaigns! With a little help from the Semrush App Center, you can make your holiday season AND your marketing merry...and still have time to celebrate with your loved ones.

Semrush Blog
How to Survive Google Updates: A Step-by-Step Guide

Picture this: You've built a business you love-and a site you're proud of to go along with it. Your site acts as a resource for your current customers and attracts plenty of curious new faces from across the internet. You've even earned top spots in some of your most important keywords!

Semrush Blog
Top 7 Influencer Campaign Management Situations to Avoid

Just like social media itself, the world of influencer management is creative, fast-moving, and ever-changing. So it's not surprising that we run into roadblocks once in a while. We asked you for the most common situations stymieing your influencer marketing strategy. These true-to-life scenarios (suggested by our community) make life harder both for you AND the influencer.

Semrush Blog
6 Hottest Content Marketing Trends for Your Business [2023]

If there's anything marketers have learned in the past several years, it's to prepare for anything. This year, we're grappling with an ever-changing digital landscape, potentially paradigm-shifting tools (like ChatGPT), and more. And it's only February. So, how do you prepare your content marketing strategy for 2023 to help your business grow organically this year?

Semrush Blog
Social Media KPIs You Should Be Tracking

If your business invests in a social media strategy, you expect to see results. Yet, as any social media marketer knows, reporting effectively on those results isn't always as easy as it looks. Below, we'll explore the top social media metrics you should be tracking on each social channel and where to find them.

Semrush Blog
How to Find the Best Web Hosting Services in 2022

As you scale your business online, you need a website that not only attracts visitors and meets customer needs, but also grows with you and evolves to suit a shifting landscape. If you've got a small (but mighty) team, this might sound like a big ask.

Semrush Blog
How 10 SEO Experts Split Test

While it's a staple of marketing departments around the globe, split testing is still relatively new to the SEO world. That means many of us are still wrapping our heads around using them effectively to get the best data. Below, we share insights from 10 experts to see how they run conclusive SEO A/B tests.

Semrush Blog
6 SEO Split Testing Best Practices to Validate Your ROI

Site owners expect a return on investment (ROI) from their SEO budget, whether you're working with an external client or an internal team. This can present challenges for the SEO practitioner: How do you justify the cost of your SEO recommendation to decision-makers? How do you prove an ROI for recommendations that have not yet been implemented?

Semrush Blog
SEO on the Edge: A Beginner's Guide to Edge SEO

If you're an SEO practitioner, one of your biggest headaches is probably implementation. In fact, in a recent poll, 56% of respondents said that less than 40% of their recommended SEO updates were actually implemented. If you face months-long delays (or worse: if your ideas are never implemented at all) how much potential revenue are you missing out on?

Semrush Blog
Keyword Difficulty: What It Is & How to Measure It

Keyword difficulty is a metric that measures the effort it would take for your content to rank on the first page of Google for a certain keyword. In other words, if a keyword is difficult, then it would require a lot of time and attention on your part to see results.

Semrush Blog
Do Reviews Impact Local SEO Rankings? New Study

In the wake of the COVID-19 pandemic, for those of us in the Local SEO world, one thing is clearer than ever: if you want your business to make an impact in your community, a strong local online presence is an absolute must.

Semrush Blog
List of .htaccess Redirect Rules & What They Do

Websites are always changing. You add and remove content, change domains, restructure, and more. If you want your site to perform well amid all those changes, you need to know how to handle redirects. One way to do this at the server configuration level is to create redirect rules in an .htaccess file.

Semrush Blog
How to Use JavaScript to Redirect a URL

Learn 3 of the most common ways to create a redirect link in Javascript using the location object: setting a new window.location.href property, the location.assign() method, and the location.replace() method.

Semrush Blog
Solving Problems Through Content Curation

As a content marketer, you know that providing your readers with a steady stream of high-quality, super-relevant content is an absolute must. But creating high-quality content takes time, effort, and planning. How do you balance those needs and still remain part of the current conversation? Content curation, that's how.

Semrush Blog
5 Blog Post Templates to Help You Write Great Content

A good blog post template helps you brainstorm, focus your planning and research, and write effective SEO content quicker and easier. Below are five free blog post templates for you to use, plus details about using them effectively. Feel free to download them, bookmark them, and adapt them to your audience's (and your writers') needs.

Semrush Blog
Drupal vs. WordPress: Which Should You Use?

Congratulations! You've narrowed down your list of contenders for your domain's new content management system (CMS). Now you're narrowing it down to the finalists: Drupal and WordPress, two of the most well-established CMS platforms out there today. Below, we'll be putting these two esteemed CMS platforms under the microscope to help you choose the winner for your website.

Semrush Blog
Top 50 Marketing KPIs for Businesses and Agencies

Key Performance Indicators, or KPIs, are metrics used to measure progress toward a specific goal. For marketing agencies, this could be something like improving Conversion Rate by a certain percent, reducing Cost Per Acquisition by a certain amount, or getting into the top 10 SERP for target keywords.

Semrush Blog
[Study] How Are Companies Looking for Digital Marketing Services?

These days, the digital landscape is more competitive than ever. If companies want to have an edge, a strong online presence is a game-changer. But many organizations don't have the expertise or capacity they need to accomplish this. That's where digital marketing agencies come in.

Semrush Blog
How to Establish Tone in Writing (Guide + Examples)

Picture this. You've just started your workweek when suddenly you get two Slack messages. The first one is from your boss: "Send me a meeting invite. We need to talk." Meanwhile, the second one is from a different manager: "What's your schedule like today? I'd love to chat when you're free!"

Semrush Blog
7 Common Infographic Designs & Why We Use Them

Whether you're a marketing executive, a content creator, or even just an avid media consumer, you've probably already noticed: infographics are everywhere these days. Reading the latest blog post from your favorite thought leader? An infographic is there to support the content. Your favorite educational youtube videos?

Semrush
AdClarity - Advertising Intelligence - Semrush App Center | Semrush

AdClarity - Advertising Intelligence is a competitive intelligence app created by BIScience, which collects, analyzes, and aggregates real-time display, video, and social ad occurrences across 650 thousand publishers from 52 global markets. Markets include the United States, Europe, Latin America, the Middle East, and the Asia-Pacific region.