United States
Providing innovative writing, editing, and conceptualization to engage, educate, and motivate target audiences. Extensive experience in healthcare and pharmaceutical marketing.
Proficient in crafting succinct, persuasive content while maintaining a consistent brand voice across long- and short-form materials. See some examples below! To see scriptwriting examples, click the YouTube icon.
Health Care
Created brand messaging, web pages, a sales brochure, social media posts, infographics and emails for this blood purification therapy product.
Developed the Aware, Care, Share program as a consistent vehicle to present various awareness days throughout the year on LinkedIn. The posts present an annual awareness day, why you should care, and encourages viewers to share the post to spread awareness.
Scripted a series of six videos to inform and pump up sales teams around the pending launch of a new drug. Video link available upon request.
Crafted web content for the alternate sites of care landing page and subpages to support the growing needs of healthcare sites outside the hospital.
The LifeLine campaign reinforced Baxter's leadership in the IV Fluids market. This infographic focused on their strength in manufacturing, distribution and supply to help restore customer confidence.
Awareness campaign series presented the benefits of Single Set Technology for nurse, supply chain and C-suite audiences.
Developed a series of engaging social media posts to drive potential customers to the Construction Solutions website.
Developed a new tagline and messaging platform to present the broad and valuable services provided by this healthcare construction planning group. Applied the messaging across social media posts, a sales presentation, sales sheets and trade show materials.
Developed a memorable name for this education program. The name combines "infusion" and "education" into a succint wordmark that builds equity in the program.
Content development to promote a large portfolio of generic oncology products for this German pharmaceutical company.
Series of emails to healthcare providers to launch this emergency kit for hypoglycemia.
Interviewed 15 nurses to craft six feature articles for the Lurie Children's Hospital of Chicago Nurses Annual Review.
Marketing campaign included a patient guide, in-office displays, patient brochure, blog post, newsletter article, email, and digital ads.
Product launch campaign included concept development, web landing page, digital assets and print collateral.
Wrote and edited "Reintegration Today," a quarterly publication that featured long-form articles focused on mental health and reintegrating into society after a schizophrenia diagnosis.
Wrote multi-panel messaging for the Dilon RSNA trade show booth, as well as pre-show mailers, e-mails, trade ads, and press releases.
Series of newsletters to educate global leadership teams in preparation for possible outcomes following a pivotal long-term hypertension research study.
Newsletter featuring summer food tips for people with diabetes.
This and That
Personal blog about living abroad for two years and traveling throughout southeast Asia.
Creative direction, copy refresh, photo selection, launch strategy, and CMS maintenance for school website.
Wrote and edited articles for this bi-annual alumni magazine.
Sales brochure that showcases the unique, student-led learning at ULS.
Managed, wrote and developed paid and organic social media posts, including photography and design as needed.
Promotional booklet featuring long-form articles about high-end landscaping projects.
B-to-B sales brochure to attract new food service customers to this Italian cheese manufacturer.