Blog Posts
I plan and execute content strategies that help tech companies tell a powerful story in clear, simple language.
My clients say I have "an innate ability to break down complex topics into digestible, engaging content that tells the right story to the right people."
In the past 10+ years, I have provided strategy and writing services to marketing and sales teams in climate tech, SaaS, robotics, 3D capture, heavy industry, AI, and a bunch more. (I learn fast.)
These days, I am focusing my energy on making a positive difference: I am looking for work with mission-driven tech companies, particularly those under the climate tech umbrella.
A few highlights from recent years:
→ Boston Dynamics tapped me to write the first case studies for Spot, its robotic dog
→ PTC liked my explainer of its augmented reality tech so much, the company used it to educate 7,500 of its own employees
→ I reached 20k construction-tech professionals and surveyors a week with my 3D tech newsletter
Blog Posts
About the use of robotics and artificial intelligence (AI) to identify warning signs of impending issues before they cause damage or outages.
SEO blog post for the term "content governance," in the form of an explainer article.
Making a case for Contentful as the keystone of a modern ecommerce operation.
Explaining why mobile mapping and construction are an ideal match.
An educational blog post for utility owners about how to choose a remote sensing tool for their vegetation management programs.
In-Depth Educational Guides
A beginner's guide to simultaneous localization and mapping (SLAM), how it works, and why it's important to the future of mobile mapping technology.
Step-by-step guide that explains the use of 3D scanning technology for the creation of detailed building models.
Case Studies
As-built capture company Existing Conditions produced its best work yet with the help of the cutting-edge NavVis VLX.
General contractor Brasfield & Gorrie integrates Spot with DroneDeploy for automated and centralized site documentation.
ENG expedited a huge, complex scan-to-6D BIM project for a large gas reservoir by automating the MEP modeling. The team used ClearEdge3D’s EdgeWise as-built modeling platform to model the facility’s complex piping automatically. The results were accurate enough that they required only basic clean up, connection, and QA before adding to the high-quality Revit model.
White Papers
A whitepaper that makes it simple (or as simple as possible) to understand how this German tech company verified the accuracy of its mobile 3D scanner.
Downloadable report detailing tips and tricks for 3D building capture.
Interviews
At PTC, Valentin Heun is developing a platform that eliminates the difference between "real" and "virtual" worlds.
Thought leadership interview about the rise of software in 3D technology.
Web Copy
A new "about us" page that tells the company's story to potential customers quickly and clearly.
Home page copy for Paracosm, a developer of 3D-mapping technologies.
Podcasts
Longform interview with the Open Geospatial Consortium's CEO Nadine Alameh on why big tech is buying in to her organization -- and how it could affect you.
Longform interview with editor of The Immersive Wire to dispel some common misconceptions about AR/VR and explain why most of us are wrong about the metaverse.
Longform interview with Baptiste Tripard, CMO of French startup Alteia, to explain how AI can extract value from your lidar, satellite, nerf, and other kinds of spatial data.
Sponsored Content
Now that the technology has been around for a while, how does it hold up in demanding applications?
Editorial-style sponsored content that promotes Bentley Systems by telling an engaging story about their customer.
The January 2020 cover story for LiDAR Magazine. An article that promotes Paracosm by discussing the history and applications of handheld scanning.
Marketing Emails
A monthly marketing eBlast to update customers on new blog posts, case studies, webinars, and news.
Email one in a four-email course that introduces new customers to 3D technologies.
Tech Journalism
Feature-length article about Boston architecture firm Arrowstreet, which is widely seen as an innovator in the use VR and AR.
Feature-length spotlight of Carmera, who uses 3D data captured by self-driving cars to generate maps.
Feature-length article about Fyuse, who developed a new way to capture 3D data with a smartphone.