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In the early days of Google--over 15 years ago-- Google started a smarter search engine and a better experience for navigating the World Wide Web. Google delivered on this promise by delivering relevant search engine results. Internet users discovered they could simply type what they were looking for into Google--and BINGO--users would find what they needed in the top results, instead of having to dig through hundreds of pages. Google's user base grew fast. It didn't take long for smart and entrepreneurially minded webmasters to catch on to sneaky little hacks for ranking high in Google. Webmasters discovered by cramming many keywords into the page, they could get their site ranking high for almost any word or phrase. It quickly spiraled into a competition of who could jam the most keywords into the page. The page with the most repeated keywords won, and rose swiftly to the top of the search results. Naturally, more and more spammers caught on and Google's promise as the "most relevant search engine" was challenged. Webmasters and spammers became more sophisticated and found tricky ways of repeating hundreds of keywords on the page and completely hiding them from human eyes.
Link building is the process of acquiring hyperlinks or backlinks from other websites to your own. Links are a hugely important signal that the search engines use to determine rankings: increasing the number of high-quality links pointing at your website can significantly increase your chances of ranking well. Google's algorithms ...
I am so glad we have Gaz working for us as our SEO expert. We are on page 1 of Google, in many cases in the top half, for almost all our key terms. Thanks to Gaz, in less than 3 months we jumped to the top of Google.fr and our traffic to the website increased massively!