Sammi Cohen

Marketing Content Writer & Vintage Style Blogger

United States

I'm a trained actor and singer, brand marketing content specialist, and vintage-inspired style blogger with a penchant for puns.

For the last 7+ years, I've specialized in creating branding and marketing content in the B2B digital marketing vertical, as well as all kinds of B2C content related to fashion and beauty, addiction and mental health, home decor and design, tech and entertainment, food and mocktails, quirky news stories, and much more.

From landing page web copy and optimized blog posts to press releases, white papers, social media marketing, and visual assets, I'll help you tell your unique story in a way that truly resonates.

Please note: Some third-party publications featured below do not provide bylines or require the use of a universal author profile/pseudonym. Other content has been white-labeled to maintain client privacy.

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Portfolio

Digital Marketing Content: SEO, PPC, Web Design, Social Media Marketing, and More

Semify
02/23/2024
The 2024 Guide to Different Types of Backlinks for SEO

With so many ways to pass positive link juice, you’ll want to have a handle on the best types of backlinks to acquire for optimal organic results. So what are the pros and cons of different types of backlinks? And which types of backlinks in SEO should you focus on for maximum ROI?

Semify
06/20/2023
Fireside Chat: Long-Tail Keywords Are the Secret to Better SEO

Eric Enge, multi-award-winning marketer and co-author of “The Art of SEO” (regarded by many as the SEO Bible), shares his valuable insights – particularly in regard to the importance of long-tail keywords to inform your SEO strategy.

Semify
07/26/2023
E-E-A-T in SEO: What Google Is Really Hungry For

What does E-E-A-T stand for? Why does it matter? And how can you potentially improve results for your clients with better E-E-A-T content? We’ll satisfy your hunger for knowledge and get you up to speed on Google E-E-A-T guidelines.

Semify
09/05/2023
A Reseller's Guide to Local SEO

Understanding the ins and outs of local SEO marketing will help you make the most of your marketing budget, reduce unnecessary competition, and lead to organic search wins.

Semify
09/08/2021
Semify's 2021 Social Media Conduct Survey

Social media is more ubiquitous than ever. But how are we really using it? Learn more about screen time, first amendment rights, and social media job screenings in Semify's 2021 Social Media Conduct Survey.

Semify
05/19/2023
SEO Keyword Research 101

In today’s Keyword Research 101 “course,” we’ll revisit some of the basics and expand on our own approach to keyword research for SEO.

Semify
06/09/2022
Are No Follow Links Important For SEO?

Link-building is an important part of any client SEO strategy. But no-follow links reportedly pass no "link juice." So should you even bother with them? The answer might surprise you.

Semify
07/15/2022
Why Page Speed Matters (And How to Fix It)

When we want immediate answers, the speed of a website matters more than ever. Learn how Google evaluates the speed of a site, how it factors into rankings, and how to speed things up.

Semify
06/28/2022
What Makes a Good Backlink?

If you know the components of a high-value backlink, you can theoretically replicate that SEO magic again and again...or at least have a list of must-haves for link-building opportunities.

Semify
06/03/2022
Why Can’t I See My Google Ads?

Business owners want to track the progress of their Google Ads after they go live. But before you start searching for them, read this post.

Semify
09/29/2021
Should You Buy Backlinks For SEO?

A backlink is like an endorsement. So when a great site links to yours, that can make Google perceive you in a positive light. The question is: should you buy backlinks in order to get ahead?

Semify
06/24/2022
E-A-T, YMYL, And What They Mean For Your Rankings

Understanding the impact of Expertise, Authority, and Trust on how Google evaluates websites can help protect your clients – especially if their site's in a "Your Money, Your Life" vertical.

SleekFlow
10/15/2021
5 SEO Tips For E-Commerce Businesses

In this 5-minute guide, you'll learn the essence of e-commerce SEO. See whether your e-commerce site measures up or whether yours might be missing from search rankings.

Business Growth Content: Branding, Sales, Culture, and Entrepreneurship

Semify
11/07/2023
Fear No SEO: Client Q&As to Set the Stage for SEO Success

As you prepare to sell white label SEO services to your clients, you’ll want to think like an actor. It’s not enough to memorize only your own lines; you’ll also need to learn the “scene” to anticipate what the other players feel, think, and say.

White Labeled Client
How to Create a Style Guide For Your Brand

It’s not enough to merely establish your brand identity. You’ll also need to make sure that it shines through consistently in everything you do when marketing your business.

White Labeled Client
15 Must-Read Books for Entrepreneurs

Whether you're a budding entrepreneur or a successful business leader with years of experience, these reads will provide you with endless inspiration and entrepreneurial wisdom.

Semify
02/04/2022
How to Respond to Glassdoor Reviews

Knowing how to respond to Glassdoor reviews will help you make necessary improvements, attract top talent, and avoid a PR nightmare.

Case Studies and Press Releases

Semify
02/11/2022
Semify Acquired By Broadtree Partners

This acquisition will allow Semify and its customers to reach new heights with additional resources, infrastructure, and investment to support its 15 years in the SEO and PPC sector.

Semify
03/31/2020
SEO Resellers Discuss the Impact of Coronavirus

How will COVID-19 shape the marketing sector and our own SEO resellers? We held an agency roundtable to learn what's already happened and share knowledge to weather the storm.

Semify
01/30/2017
White Label PPC Case Study

In our pay-per-click (PPC) case study, we reveal insights from a variety of PPC campaigns and explain what steps our team took to ensure these clients achieved their goals.

Semify
01/30/2017
Dentist SEO Case Study

In this SEO case study involving one of our recent success stories, you’ll find out how we helped to achieve outstanding results for a dental practice in a competitive area in only a short time frame.

News Stories + Evergreen Website Content

My Life on (and off) the Guest List
06/18/2020
Pandemic Panache: How COVID-19 is Changing the Fashion Industry

Quarantine, but make it fashion. Although that might have been a phrase uttered in ironic social media posts, the reality is that the fashion industry has experienced major disruptions as a result of the COVID-19 pandemic.

White Labeled Client
Your Guide to Men’s Designer Dress Shoes

Understanding the history of men’s shoes, the most popular kinds of styles, and proper footwear maintenance can help you create a more stylish, long-lasting wardrobe.

The Apopka Voice
12/14/2019
Man Who Ate $120,000 Art Installation Was Making Art Of His Own

After one infamous artist created a piece that consisted merely of a banana duct-taped to a blank wall and priced at $120,000, much of the public responded in confusion and outrage. But when David Datuna heard the news, he became invigorated – and hungry.

Picky Eater Blog
Top-Rated Probiotics for Your Kids

If you’re like most parents, the word "bacteria" might send you into a panic, but probiotics can actually address a number of health concerns. So which ones are best for your kids?

FlavorfulWorld.com
01/01/2018
Top Trendy Foods You NEED to Try in 2018

If you consider yourself a true foodie (or you’re getting tired of eating the same old thing), get your hands on some of these flavorful food trends.

The Soubrette Brunette: Vintage Style, Rochester Area Events, Lifestyle + Shopping

Rochester Home Magazine
07/01/2022
Storytelling Through Style with Sammi Cohen of the Soubrette Brunette

I believe personal style should be celebratory. I dress in a way that makes me happy and that feels like a work of art – and I love seeing others dress in any way that feels unique, authentic, and joyful. If it tells a story that’s all your own…there’s nothing more special!