Featured Work
I work with B2B and SaaS companies to scale content production and support an SEO strategy with keyword-optimized long-form blog posts, reported articles based on original research, and other long-form content. I write about marketing, business, ecommerce, and related tech.
Do you have an active blog? Here's how I can help:
• content writing
• content updating and optimizing
• content repurposing
• content managing and editing
My writing expertise is in content marketing, digital marketing, entrepreneurship, and the business of freelancing and I write for an audience of marketers, small business owners, and freelancers.
Below is a selection of writing samples, organized by topic. Feel free to explore here or visit samlauron.com to learn more about me and my services.
📍 Based in Austin, Texas
Featured Work
A comprehensive guide on how to get started as a freelance writer.
Even if you have a small budget, limited resources, or a one-person team, there are several Instagram marketing strategies that small businesses can use to grow their presence and find success on the platform.
Freelancing has been the topic of many career conversations lately, and for a good reason. For folks looking to work for themselves-or perhaps searching for an alternative to an in-house career trajectory- freelancing is an increasingly attractive path.
If your business is on social media (and it should be), you need a social media risk management plan. We'll walk you through making your own.
Can human-written social posts generate more engagement and reach than AI-written ones? It's humans vs. robots in the ultimate showdown.
Digital and Content Marketing
As social media continues to be a pay-to-play space and organic reach becomes more challenging, there's one strategy that proves authentic and engaging content can work for brands: micro influencer marketing.
People don't share their email addresses easily these days. With the millions upon millions of content pieces floating around (many of which are spammy), most people are protective over who they let into their inbox. For online businesses, customer email addresses are a form of currency.
Imagine this: It's the middle of the day and you're busy working through your long to-do list when you hear the ping of a new email that has popped up in your inbox. But this isn't a request from a colleague, an update about a project you were working on, or even a promo for an upcoming sale - it's a newsletter.
In 2022, Instagram continues to garner higher engagement rates than Facebook or Twitter. However, with the decline in organic engagement across all platforms, and the growing popularity of video platforms like TikTok and YouTube, it can be challenging for marketers to keep up with what's considered a good engagement rate on Instagram these days.
There's no shortage of content marketing strategy opportunities for brands these days. Whether you're a marketer for a DTC brand or B2B company, the content formats and types of channels you can use to distribute that content are always evolving.