Ruchi Shukla

I am an accomplished professional with a diverse background in educational content creation and instructional design. My educational journey includes earning a Master's degree in Communication, Culture, and Technology from Georgetown University, a special certificate in Education from University College London, and a Bachelor's degree in Journalism, Communication, and Media Studies from the University of Rochester.
Currently serving as the Global Content Lead at Crimson Education, I have taken the lead in crafting multifaceted marketing campaigns across 40+ global markets. My role involves revolutionizing communication and marketing strategies, fostering cross-functional collaboration, and utilizing cutting-edge platforms such as Marketo and Salesforce. Prior to Crimson Education, I played a crucial role as a US Curriculum Development Specialist for K-12 at McGraw-Hill Education, overseeing the entire product lifecycle and contributing significantly to a mission-critical initiative for the UAE government. My journey also includes serving as a Strategic Content Manager at Pearson Education, where I pioneered the development of cutting-edge digital ELT content for university classrooms. With a foundation in journalism and editorial roles in Dubai and India, I bring a unique blend of skills, including editorial proficiency, content creation, and project management.
My technical expertise spans educational content creation tools, LMS platforms, editorial skills, and web design, showcasing a well-rounded skill set in the dynamic field of education and communication.