Redante Asuncion-Reed

Professional Writing and Editing for Websites and Content Marketing

United States

I am a part-time freelance content writer based in Rockville, Maryland. I have 15+ years of experience in content creation and distribution for nonprofits and associations. I’ve been able to boost the impact and reach of written and digital content with hands-on experience in website management, design, development, e-mail, and digital marketing.

I work full-time in digital communications and have practical knowledge and expertise using tools such as content management systems (CMS), e-mail marketing platforms, customer relationship management (CRM) systems, web analytics, graphic design, and layout software.

I have a master's degree in public communication from American University. I hold certificates in digital marketing from the University of Vermont and Hubspot and completed courses on writing for online audiences, SEO and content marketing from the University of British Columbia and the Content Hacker Academy.

Contact me: [email protected]


Blogs and Guest Posts

Nonprofit Tech for Good
5 Steps to Prepare for a Successful Website Redesign

A website build or redesign has technical but also design and execution aspects. You'll need to understand both elements and how they work together, for a successful end product.

Published Book and Medium Articles

B2B SaaS 101: A Primer for Freelance Writers

This article is an introduction to B2B SaaS — a sector within the technology industry — for freelance writers. It defines this sector and outlines the income potential for content marketing writing.

SMS Uprising: Mobile Activism in Africa
Fahamu: using cell phones in an activist campaign

SMS Uprising brings together the experiences of activists using mobile phone technology in Africa and provides an understanding of the socio-economic, political and media contexts which activists face. Redante Asuncion-Reed (Chapter 5) analyzes and assesses two mobile activist campaigns by Fahamu, an African NGO.

Website Content Development and Project Management

IDELA Website
Save the Children - IDELA

Save the Children hired me to lead the creation of a web portal for early childhood education. I played a dual role of Product Owner and Content Strategist for the project. I orchestrated the project from initial planning and design, to development and final delivery.