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Redante Asuncion-Reed

Professional Writing and Editing for Websites and Content Marketing

Location icon United States

I am a content writer and editor based in the Washington, DC Metro area. I write blogs, articles, and website copy.

What you get when you work with me:

• Quality writing. My work is always well-written, well-researched, and meticulously edited
• A focus on audience needs and goals. Content I write is based on a foundation of well-researched topics, keywords, audience research and analysis of past performance data
• Writing for SEO. I am trained and can write with search engines in mind, using your keywords and key phrases
• A strict adherence to deadlines and workflow. My projects are always delivered on schedule
• Exceptional customer service and responsive communications

I’ve spent more than 15 years working in full-time digital communications roles for nonprofit organizations and associations. I have firsthand knowledge and expertise using tools such as content management systems (CMS), e-mail marketing platforms, customer relationship management (CRM) systems, web analytics, graphic design, and layout software.

I hold certificates in digital marketing from the University of Vermont and Hubspot and completed courses on writing for online audiences, SEO and content marketing from the University of British Columbia and the Content Hacker Academy.

I work with:

1. Companies who build and market digital tools and software used by nonprofits and associations
2. Agencies that serve the content marketing needs of technology and software companies
3. Digital and communications/marketing agencies that serve the needs of nonprofit organizations and associations

Interested in working together? Contact me: [email protected]

Portfolio

Writing About Nonprofits and Technology

Nonprofit Tech for Good
12/13/2021
5 Steps to Prepare for a Successful Website Redesign

A website build or redesign has technical but also design and execution aspects. You'll need to understand both elements and how they work together, for a successful end product.

Websites

IDELA Website
08/07/2017
Save the Children - IDELA

Save the Children hired me to lead the creation of a web portal for early childhood education. I played a dual role of Product Owner and Content Strategist for the project. I orchestrated the project from initial planning and design, to development and final delivery.

Writing About Other Topics

Medium
09/03/2021
B2B SaaS 101: A Primer for Freelance Writers

This article is an introduction to B2B SaaS — a sector within the technology industry — for freelance writers. It defines this sector and outlines the income potential for content marketing writing.

SMS Uprising: Mobile Activism in Africa
01/10/2010
Fahamu: using cell phones in an activist campaign

SMS Uprising brings together the experiences of activists using mobile phone technology in Africa and provides an understanding of the socio-economic, political and media contexts which activists face. Redante Asuncion-Reed (Chapter 5) analyzes and assesses two mobile activist campaigns by Fahamu, an African NGO.

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