Brand blogs and websites
Brand blogs and websites
A website launched for World Class to educate and inspire consumers to care about what, where and how they drink.
A commissioned series of long-form chef profiles aimed at establishing Zacapa Rum's The Art of Slow platform.
A website for bartenders, focused on thought pieces from industry leaders on trends, tips and best practice behind the bar.
Social Media
Global Instagram account for luxury rum Zacapa, sharing The Art of Slow with the world.
Global Instagram account for World Class drinks, sharing recipes, trends, tips and guides.
Writing samples
The Caribbean is the poster girl of holiday destinations. It doesn't have to clumsily woo you – it just sits back and lets its dazzling natural beauty do the talking.
According to my tour guide, it never rains in Brittany - there are only tears of emotion. If that's the case, then the region was certainly upset about something on my visit, and while my Welsh hometown had been enjoying a rather sunny spell, a short hop over to the continent left me at the mercy of Brest's tempestuous feelings.
Tower Bridge is a sight to behold. It's even better viewed from the river and after dark. Rebecca Morice navigates the muddy waters of the Thames by kayak.
Thought pieces
With more of our news being consumed online, and the race to break more competitive and valuable than ever, journalistic judgment is even more vital.
From templates and perfect word counts to just the right number of images to engage your readers, there's plenty of advice on writing a blog. Here's why you should ignore it all.
To many, editing is seen as a needless luxury, or an easily cut resource. Here's why it's still relevant, and why sub-editors are so much more than just proofreaders.