Rachel Hornay

Content Strategist

United States

SEO-driven content from blogs to case studies. Wordsmith for many different industries including legal, technology, health and wellness, luxury retail, and so much more.

Portfolio

Tech Writing

Mersive Solstice
10/05/2021
Understanding the Importance of Workplace Experience

Today, the workplace has expanded to include kitchen tables, home offices, bedside desks, and even cloffices (closet offices) - a hot commodity in this year's crazy real estate market - to accomodate a more remote-driven workforce. These remote workspaces are most likely sticking around even after companies reopen their offices.

Mersive Solstice
09/15/2021
Is Your Company Keeping Up With Workplace Trends?

The shifts brought about by the global pandemic will likely have a long-lasting impact on our workforce. Over the past year+, businesses have prioritized shifting to full-time remote offices or hybrid workplaces, managing hybrid workforces, determining how best to support employees' well-being, and other concerns.

Mersive Solstice
08/11/2021
How Can Your Company Benefit from Hybrid Meetings? |

Today, many companies across the globe are adopting a part-time in-office schedule or are experiencing a fully remote work environment. These workplace shifts mean that a mix of onsite and remote meeting participants has become common for team collaboration and communication. In a recent Global Workforce Survey, 98% of those surveyed expect all meetings to include remote participants.

BMC Blogs
PMP & Other Project Management Certifications

Project management is a fast-growing and increasingly desirable profession. With many companies managing a variety of cross-team projects, project managers are crucial to business agility. With the competitive nature of most industries, staying up to date on your skills is a smart move for any professional. Project managers can earn a project management certification.

BMC Blogs
Google Cloud Functions: An Introduction

The buzz is booming around serverless functions, also known as cloud functions. A sure sign of this? The big players, like Google and AWS, have entered the arena. Google has introduced its own serverless function on GCP. Since Google joined the Functions as a Service (FaaS) world, the new serverless execution option offers many benefits.

BMC Blogs
Transformational Leadership in the Enterprise

Transformational Leadership is a concept for leaders to transform the workplace by inspiring team members to create change. Transformational leadership comes naturally to very few people-which means you can learn to become a transformational leader. Let's take a look at transformational leadership and how it works within the enterprise.

BMC Blogs
6 Benefits of Deployment Automation

Automation processes have become popular among many IT organizations, but many more businesses have yet to adopt application deployment automation. In this article, we cover the basics of understanding deployment automation and outline the top benefits of embracing deployment automation for your company.

BMC Blogs
04/12/2021
Serverless Best Practices

The oldest deployment framework around today for serverless applications is known as the Serverless Framework. This deployment framework has its own set of best practices for securing your serverless deployment. This article will review the Serverless Framework and outline the best practices for developing and deploying serverless apps.

BMC Blogs
10 Must-Read Books for Java Developers

Are you a Java developer looking to brush up on your skills? Java is the most widely used programming language -so it's a great language to add to your skillset. Of course, many resources available for free, like tutorials, online courses, tips, forums, blogs, and coding examples.

Case Studies

Health and Wellness

Optimal Wellness
Experience the Benefits of Massage for Pain Management

Locations in West Stockbridge and Hadley, MA Overcome Pain and Enhance Mobility with Expert Care Experience therapeutic massage and bodywork designed to Contact us to learn more about our services in Optimal Wellness

Optimal Wellness
11/03/2021
The Benefits of Massage Therapy for Running Injuries

Running is a popular activity for fitness enthusiasts and competitive athletes. Runners like to spend time running outdoor trails, tracks, and indoor treadmills. Unfortunately, runners can fall victim to common running injuries that can potentially lead to long-term damages. Fortunately, massage therapy can have many benefits to runners who experience injuries from their activities.

Optimal Wellness
10/20/2021
3 Benefits of Consistent Massage Therapy

A massage on your birthday, anniversary, or as a gift is a great way to celebrate and a special treat for many people. Did you know that consistent massage therapy sessions weekly or monthly can optimize your well-being from head to toe?

Optimal Wellness
09/29/2021
5 Health Benefits of Deep Tissue Massage

Are you someone who has a regular workout routine - but occasionally, or not at all - gets a massage? If so, unfortunately, you are doing your body and workout routine a disservice. If you work out four or more times each week, you should consider including deep tissue massage in your schedule.

Optimal Wellness
11/17/2021
The Impact of Massage Therapy on Pain Management

While some view massage therapy simply as a form of relaxation, others find it to be a crucial form of pain management. Many do not realize that massage therapy is an ideal method of alternative pain relief, especially when compared to taking strong prescription painkillers that could have serious side effects.

Optimal Wellness
09/22/2021
Mobility Therapy: Who Can Benefit and How Can it Help?

When was the last time you worked on improving your mobility? Chances are, it has been a while. Nevertheless, there's never been a better time than now to add stretching and mobility into your routine. This is where mobility therapy comes into play for your overall wellness.

B2B Marketing

Law as a Business
02/18/2021
5 Effective Elements for Your Law Firm's Website

Whether you've realized it or not, your law firm's website is an essential marketing tool. Several major and minor details make up your website's design and development - including everything from the overall layout to the images used to how you invite people to contact your office.

Law as a Business
01/07/2021
Ready for a Rebrand? 5 Benefits of Rebranding

Are you looking for ways to stand out from your competitors? Maybe that means it's time for your law firm to rebrand. Maybe your firm is looking to shift into a different practice area or ready to launch new business initiatives.

Law as a Business
09/02/2020
5 Tips to Improve Your Law Firm's Social Media - Law as a Business

When potential clients are looking for legal counsel you want your law firm to be the first resource discovered online. The competition is tough and implementing a digital marketing strategy that utilizes social media can help your firm stand out. Energize your law firm social media with these 5 Tips to Improve Your Law Firm's Social Media.

Law as a Business
10/22/2020
How SEO and PPC Can Work Together for your Law Firm - Law as a Business

It can become an endless debate on which is better for your business, organic or paid traffic. It is a common assumption that SEO and PPC are different marketing strategies and should be treated as such. But the reality is that SEO and PPC have the power to work in tandem for your business to increase your leads, conversion rate, inbound traffic, and revenue.

Law as a Business
04/08/2021
Why User Experience is Important for Law Firms - Law as a Business

Is your law firm attracting new clients and staying relevant with a website that offers a great user experience? It is vital to make sure your firm's website offers a great user experience in our digital world. If you want to improve your website functions and how it looks, you're already thinking about user experience.

Law as a Business
03/25/2021
How the Micro-niche Marketing Approachis Shifting Law Firms - Law as a Business

The "new normal" of pandemic life has created many shifts in the legal industry, one of which being the rise of micro-niche targeting. Micro-niche targeting involves focusing your firm's marketing efforts on different, more highly focused demographics that care about a very specific aspect of your business.

Law as a Business
12/11/2020
How Does a Lead Nurturing Email Campaign Benefit Businesses? - Law as a Business

Lead nurturing email campaigns involve creating a strategy that foster relationships with your prospect through a series of automated emails. This type of email campaign is great for growing your business. It takes your prospect on a journey that helps positively influence their behavior and perception of your law firm.

Luxury Retail

Beré Jewelers
How to Get Your Girlfriend's Ring Size Without Getting Caught!

Mission Possible You've found "the one" and now it's time to put a ring on it! Before you do, there are a few objectives that will require some strategic thinking. Identifying the right style of ring is one thing... Getting the correct ring size is a whole different ball game!

Beré Jewelers
Father's Day Gift Ideas from Beré Jewelers

It's prime time to go fishing, grilling, and watch sports, and that means it's almost Father's Day! We know how much you love dad, and you probably remind him every day that he is the best dad ever. While this may be true, Father's Day is a special, dedicated day to really give him something extra.