Peter Murray

Copywriter | Content Marketer | Storyteller | Creative Problem Solver

United States

I'm Peter.

I'm a results-oriented and innately curious creative with over a decade of professional writing experience in journalism and B2B digital marketing.

I’ve built content programs from scratch, led teams of writers and designers, developed company tone and style guides, spearheaded product and brand launches, and written stories that garner national media attention.

I use my writing skills to connect people with useful products, turn complex information into compelling narratives, and bring brands to life with effective, strategic storytelling.

If you're reading this, I would love to do these things and more for your company and its products.

Portfolio

Recent Highlights

Morningstar
10/27/2025
Morningstar DBRS Asia Pacific Launch Landing Page

I wrote and designed the landing page for our Sydney launch and APAC expansion, collaborating cross-functionally with the Morningstar Inc. global brand team, business development leads in Australia and the US, and Morningstar DBRS' editorial and publishing team on the campaign, and garnering final approval from compliance.

Morningstar
10/21/2025
Emerging Innovations in CRE Financing: Takeaways from Our CRE Spotlight Event

I attended this panel and ghostwrote these takeaways on behalf of the analyst who presented. Overall, I attended three company-hosted events and provided five takeaway articles, all covering niche financial subsectors and topics, including home equity investments, residential transition loans, data center financing, and subscription credit facilities. These were all featured as press releases on the Morningstar DBRS website.

Morningstar
09/15/2025
RatingsNow Digital Ads

I wrote and provided creative direction for these product ads that were featured on the Bloomberg site and in Bloomberg Terminals.

Landing Pages

Payability
Payability Seller Card

I wrote the copy and designed the flow of this webpage featuring one of Payability's core products.

Payability
Shopify Store Landing Page

At Payability, we pivoted often. One big pivot in 2021 was toward funding Shopify stores in addition to third-party Amazon and Walmart.com sellers. I wrote and continually optimized this landing page during the company pivot toward Shopify.

Give Lively
"Forever Free" Homepage Variation

I wrote the copy, consulted on design, and helped build out the site architecture for the original Give Lively homepage. In this iteration, we added a section to address feedback from potential customers who believed the products would ultimately cost them in either fees or wasted time and energy. The section links out to a page that I pitched and wrote fully outlining Give Lively's "Forever Free" pledge.

Lighthouse.lgbtq
Homepage & About Us Copy

Lighthouse.lgbtq (now-defunct) was a portal that connected members of the LGBTQ+ community to supportive, affirming medical care. I wrote and edited the copy featured on the home and "About Us" pages (included in the pdf attached to this link). I also contributed UX writing to the platform and copywrote subject lines and bodies for email campaigns targeting healthcare providers.

Product Announcements and Tutorials

Instagram
WYSR Quotes Product Overview Reel

A family friend launched this consumer quote-a-day app in 2023. I joined as a freelance consultant toward the end of the year. I developed the concept, wrote the copy, and provided creative direction for this Instagram Reel announcement.

Payability Blog
Announcing Lower Fees for Existing Customers with Access+

I put this together as the lone marketing team member during a company transition. I worked with the Product team on the copy in the post and the video, but otherwise, I created the video entirely on my own with zero budget. (I even recorded and edited the voiceover.)

Give Lively Resource Hub
Set Up Text-to-Donate

I wrote the help article, video script, and the UX writing featured in this tutorial walkthrough for Give Lively's Text-to-Donate service.

Give Lively Blog
How to Build a Campaign Page

This 6-minute step-by-step tutorial video made onboarding much more efficient for Customer Success. I wrote the script and all of the UX writing featured in this video, collaborating closely with the CS team and the Product team.

Editorial, Journalism, and Blogs

Payability
Note from Our CEO on Silicon Valley Bank

I collaborated with the CEO and COO to write this concise response to the Silicon Valley Bank collapse and customer questions about its impact on Payability's services.

Payability
How Your Amazon Account Level Reserve Actually Works

Our sales and customer success teams requested I write this blog post that ultimately turned into a smashing SEO success. In 2022 and 2023, it was featured as the number one organic Google search result and was highlighted by Google at the top of the page for searches around high-intent keywords for Payability's products.

Earmilk
Music Blog Posts

I contributed 140+ music journalism pieces to EARMILK, covering emerging and established electronic and indie artists, writing a mix of new music features, premieres, remix spotlights, album reviews, and occasional artist interviews.

The Downtowner
Fall Music Highlights

I co-wrote, edited, and oversaw the design for this 3-page spread print roundup of the best concerts to see in DC during Fall 2015.

B2B Testimonials

Facebook Video
Peer-to-Peer Fundraising Success Story Roundup

I collaborated with the customer success team, the product team, and our top nonprofit customers to write the copy for this video showcasing a handful of success stories from the previous year.

Influencer and Sponsored Content

Instagram
@FabnFitbyCarla—Unlock Years of Wisdom with WYSR Quotes

This piece of influencer content helped boost WYSR's brand awareness among a target audience identified during customer persona research. I helped develop the personas, provided talking points, and consulted with the influencer on this Reel.

Instagram
@Terumi—This Quote Really Spoke to Me

This Reel drove downloads and engagement while also helping increase WYSR's early follow count by more than 100 followers. I developed the concept in collaboration with the influencer.

Assorted Social Posts

WYSR Quotes
Paid & Organic Posts

A sample of Facebook and Instagram posts I created for WYSR Quotes in 2023 and 2024.

Payability
Paid Social Samples

Here are a few samples of Facebook ads that I wrote the copy for at Payability between 2019 and 2023.