United Kingdom
Helping you tell stories your customers will fall in love with.
"I would read @penthemighty's shopping list. Everything this woman writes is exceptional." - Sophie Cross (editor of Freelancer Magazine)
Here are some recent projects I've enjoyed working on.
If you're looking for help with something specific, do get in touch - I have more!
I developed brand voice, messaging, website copy and content for this no-nonsense production house in Manchester. They wanted a voice that reflected who they were as a company and would help them stand out in a crowded market - no BS, no fuss, utterly brilliant work.
I work on an ongoing basis with this small (but mighty!) social value consultancy, overseeing their comms and content output and writing their regular newsletter. I produce a lot of thought leadership content for them, distilling their thoughts into engaging written pieces to challenge and inspire their target audience.
About a year after editor Sophie Cross gave me the lovely quote you see at the top of this page, I became the first ever guest editor of Freelancer Magazine. They liked me so much they kept me! I now write regularly for the magazine, interviewing all sorts of interesting people, writing about freelance life, and generally having a bloody lovely time doing it.
This SEO/PPC agency was rebranding and needed some pin-sharp website copy and messaging in their cheerful but practical tone of voice. I loved working on this project - super nice folks.
I'm currently on the third round of writing feature articles for the University of Oxford's Social Sciences Division, showcasing the pioneering and at times jaw-dropping work of their academics. I interview the people involved, comb through the data, then condense everything into a readable story for an external audience to enjoy. I do a lot of work in the higher education space - if you want to see some more, let me know.
Back in 2020 I helped Wood Farm set up an overarching content strategy for their blogs, newsletter and social media content. The themes and narrative allow them to tell a story about what makes their destination so special (and it really is). I still write their regular newsletter. Read it - you'll want to pack your bags for Norfolk immediately!
I worked in collaboration with brand designer Anna Rigby and Nottingham BID to create powerful straplines and messaging to raise the profile of the city's independent shopping scene.
A highly technical offering for a niche audience. I spent 18 months working with fintech start-up Fluyd, helping them set up a content strategy and tone of voice then producing website copy, blogs, social content and communications. Our Medium piece on atomic settlement was picked up by fintech publication The Capital and still ranks #3 on Google for the topic.
Need hard facts turning into readable, engaging stories? I'm your person. For this project I worked with the comms team at AMRC (via Hotfoot Media) to put together an opinion piece for specialist trade publication "The Engineer" to publicise the launch of a major 5G testbed in Lancashire.
Finally... music journalism is my occasional side gig. Let me at anything music-related and I'll bite your hand off. You'll find me writing for Louder/Metal Hammer every now and then, usually on punk, metal, and US underground indie bands from the 80s and 90s. I also have reams of nostalgic music-related writing on Medium at https://penthemighty.medium.com. Rock and, indeed, roll.