Philippines
A copy and content writer with experience in digital content and marketing. I currently working full-time as a content writer.
Previously worked as a copywriter for a company that services a variety of industries such as hospitality, tech, lifestyle, and marketing.
A good logo will always be recognizable but a great logo is timeless. When designing or creating a brand for your company having a logo is probably one of the first things you think about; everything from text, symbols, and even color. But the best logos in the world aren't only easily recognizable, they're also timeless.
Say what you want about millennials (young adults between the age of 22-37) and Gen Z (currently between 10-22 years old), but 'Millzys' are reshaping society and the way companies do branding and business through their increased social awareness and eccentric tastes.
An explainer video is a short-form video that is used for marketing or sales purposes that highlights a company's product, service, or business idea in a compelling and efficient way. Most businesses host explainer videos on their social media or feature them on the homepage of their website.
Asking the question what's the deal with mascots is like asking why people like superheroes. Both are colorful characters with plenty of personalities. And both have the same purpose of garnering attention, brand awareness, and ultimately sell whatever a company is selling - be it cereal or comic books.
To the average customer or audience, a company's choice of branding isn't something they focus on since people usually won't dissect or analyze a logo. But what they don't know is that these logos have more of an effect than we give them credit for.
From the earliest commercials to the latest movie trailers, marketing in videos has been around since the dawn of television. Over the years video marketing has proven to be effective for promoting almost anything. But things have changed since then with the revolution of the internet.
Nowadays it's pretty common to see brands doing something out of the ordinary. Whether they're using strange mascots, surreal visuals, pop art, or odd dance commercials, you can see brands utilize weirdness with varying degrees of success. Brands today will often use memes, pop culture references, odd personas, and some even take it to the extreme with alternate reality game puzzles (ARGs).
If you haven't noticed it by now several brands are being weird...really weird. Nowadays you'll frequently see brands talking to consumers like they're close friends. Posting funny gifs, sharing memes, and making relevant pop culture references. Surprisingly enough, it works!