Nancy Hammond

COPYWRITER

copywriternancy @ gmail.com

Portfolio

:: Nancy Hammond :: COPYWRITER

View my resume (PDF)

One of my strengths is my ability to understand, translate and communicate complex information in a clear and concise manner that is precisely targeted to the intended audience.

Wyndham Hotels

Travelodge Parkersburg

This Travelodge page is one of the many (in the 100s) individual Wyndham Hotels locations I wrote content for as part of a re-branding of their site.

Stanley Martin Homes

Floorplan Web Copy

Wrote copy for floorplans.

Bankers Life (insurance)

Self-mailer (PDF)

This self-mailer was created to reach out to customers and prospects over 50 years old. We wanted to create a sense of urgency, but to do so as gently as possible.

Gmhlaw.com

Workers Compensation Lawyers - Giarmarco, Mullins & Horton

Wrote content for many, but not all, of the "practice areas." Here is one of them.

Society of Manufacturing Engineers (SME)

AeroDef 2016 prospectus (PDF)

Wrote all content for this aerospace and defense conference prospectus for SME.

Alzheimer's Association

Aspire donor magazine (PDF)

Wrote 3 feature articles highlighting donors who have been impacted by the disease.

Society of Mfg. Engineers (SME)

Feature article (PDF)

My role at SME was editor/writer for a 16-page tabloid quarterly newsletter for members. I planned the editorial calendar and wrote all content.

Panduit

Website content (PDF)

I was brought in as an offsite writer to assist the marcom team at Panduit to create new content and meta data for hundreds of web pages for the redesign of their corporate site.

YMCA of the USA

EnhanceFitness Program

This is a flyer that I wrote for YMCA locations throughout the country to advertise their EnhanceFitness program in their communities.

Humana

Physician Leadership Programs | Partnering With Humana

Created a series of Web pages to promote the Physician Rotational Program at Humana - geared to working doctors.

Bankers Life (insurance)

Direct mail letter (PDF)

My internal client at Bankers Life needed a direct mail letter that spoke to the need for long-term care insurance without creating fear—a delicate balance.

American Dental Association (ADA)

Website content (PDF)

Sole writer/content manager for an ADA website created for the owner/dentist to assist them in the running of their office. Created more than 100 articles and related attachments.

Society of Manufacturing Engineers

AeroDef 2016 Registration Brochure

Registration brochure for aerospace and defense conference.

YMCA of the USA

Diabetes prevention brochure (PDF)

Wrote all content for this brochure for the Diabetes Prevention Program. It's currently being used to create awareness of the Y's worksite wellness program.

Pitproducts

6-foot Trailer Locker | Aluminum | Pit Products

Superman's got nothing on you. His phone booth is old-school: It doesn't have a polished diamond plate aluminum exterior or an interior shelf with garment hange

My Work Over the Last Few Years

Bankers Life

Direct mail letter (PDF)

This direct mail letter was part of the same campaign as the self-mailer to the left. Half of the target audience got the letter and half got the self-mailer.

Bankers Life (insurance)

Field sales promo (PDF)

I was part of an integrated team that created this sales promo during Life Insurance Awareness Month. It was aimed at field sales agents and was loaded with fun incentives.

Bankers Life

E-newsletter (PDF)

This e-newsletter was sent to Bankers Life insurance agents in the field to educate them on the new branding guidelines.