Nancy Hammond

COPYWRITER

Portfolio

View my resume (PDF)
One of my strengths is my ability to understand, translate and communicate complex information in a clear and concise manner that is precisely targeted to the intended audience.
Travelodge Parkersburg
This Travelodge page is one of the many (in the 100s) individual Wyndham Hotels locations I wrote content for as part of a re-branding of their site.
Floorplan Web Copy
Wrote copy for floorplans.
Self-mailer (PDF)
This self-mailer was created to reach out to customers and prospects over 50 years old. We wanted to create a sense of urgency, but to do so as gently as possible.
Workers Compensation Lawyers - Giarmarco, Mullins & Horton
Wrote content for many, but not all, of the "practice areas." Here is one of them.
AeroDef 2016 prospectus (PDF)
Wrote all content for this aerospace and defense conference prospectus for SME.
Aspire donor magazine (PDF)
Wrote 3 feature articles highlighting donors who have been impacted by the disease.
Feature article (PDF)
My role at SME was editor/writer for a 16-page tabloid quarterly newsletter for members. I planned the editorial calendar and wrote all content.
Website content (PDF)
I was brought in as an offsite writer to assist the marcom team at Panduit to create new content and meta data for hundreds of web pages for the redesign of their corporate site.
EnhanceFitness Program
This is a flyer that I wrote for YMCA locations throughout the country to advertise their EnhanceFitness program in their communities.
Physician Leadership Programs | Partnering With Humana
Created a series of Web pages to promote the Physician Rotational Program at Humana - geared to working doctors.
Direct mail letter (PDF)
My internal client at Bankers Life needed a direct mail letter that spoke to the need for long-term care insurance without creating fear—a delicate balance.
Website content (PDF)
Sole writer/content manager for an ADA website created for the owner/dentist to assist them in the running of their office. Created more than 100 articles and related attachments.
AeroDef 2016 Registration Brochure
Registration brochure for aerospace and defense conference.
Diabetes prevention brochure (PDF)
Wrote all content for this brochure for the Diabetes Prevention Program. It's currently being used to create awareness of the Y's worksite wellness program.
6-foot Trailer Locker | Aluminum | Pit Products
Superman's got nothing on you. His phone booth is old-school: It doesn't have a polished diamond plate aluminum exterior or an interior shelf with garment hange

My Work Over the Last Few Years

Direct mail letter (PDF)
This direct mail letter was part of the same campaign as the self-mailer to the left. Half of the target audience got the letter and half got the self-mailer.
Field sales promo (PDF)
I was part of an integrated team that created this sales promo during Life Insurance Awareness Month. It was aimed at field sales agents and was loaded with fun incentives.
E-newsletter (PDF)
This e-newsletter was sent to Bankers Life insurance agents in the field to educate them on the new branding guidelines.
Banner ad (PDF)
This banner ad was created to educate field agents on the Bankers Life rebrand. It was posted on their intranet site.
E-newsletter (PDF)
This e-newsletter was delivered to Bankers Life agents in the field to educate them on the Undercover Millionaire direct mail campaign.
Retail weekly promo email (PDF)
Happy Halloween promo email -- always fun to brainstorm for the holidays!
Retail weekly promo email (PDF)
Who doesn't want to smell good?
Retail weekly promo email (PDF)
Needed to create a promo for the fall season w/out using the word "fall" because it was being used in another recent email.
Trade magazine article (PDF)
This magazine is geared to the building trade in Michigan. For this article and others like it, I conducted interviews and wrote all content.

Older brochures, feature stories and fact sheets to show range of work

Poster for public libraries (PDF)
Wrote this poster for public libraries to create awareness that the popular Chilton's auto repair manuals were now available as an online tool.
Fact sheet (PDF)
This was aimed at elementary school principals to show them the benefits of a one-day workshop to help teachers use the Gale digital product, Kids InfoBits, in the classroom.
Self-mailer (PDF)
How many ways can you say "$500 bonus cash?" When you live in Detroit (as I did at the time) and work in an agency, you find a way.

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