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Maryellen Thielen

High-Impact Corporate Communications, Writing and Consulting

Location icon United States

Versatile, award-winning communicator who helps shape stakeholder perceptions, drive action and strengthen corporate brands. Able to align interests across organizational functions and make a significant business and financial impact through operational excellence and smart communication. Builds credibility and provides high-level counsel to the C-suite and across organizational functions. Skilled media relations strategist and practitioner adept at building productive relationships with media influencers.

• Strategic Communications
• Editorial & Project Management
• Corporate & Financial Communication
• Reputation Management
• Issues/Crisis Management

Portfolio
The Educator's 'GI Bill'
White Papers

Using Horace Mann and third-party survey data, I wrote white papers on a variety of topics, including the effects of COVID-19 on learning and recommendations on how school administrators can improve teacher retention by offering assistance with student loan debt.

Terminix 2020 Annual Report
Annual Reports

I wrote the editorial content in the ServiceMaster annual report/10-K wrap and significantly edited the draft CEO letter to communicate the "new Terminix." In addition, I wrote and edited the 2020 sustainability report.

Allstate Holiday Home Hazards Campaign 2016
12/16/2016
Media Campaigns

In addition to media strategy and outreach, I co-managed this campaign, which achieved 104 million positive impressions (+13% from 2015).

CME Group Magazine: Volcker's Views
Business Journalism

As consulting editor of CME Group Magazine, I managed production of a four-color, 40+ page quarterly publication and wrote articles, including this one on Paul Volcker (Fall 2008).

Allstate 2015 Annual Review
Online Annual Review

I hired and onboarded a new design firm (Addison), managed the project and wrote all online editorial copy other than the CEO’s letter.

Breaking The Glass Ceiling-Women in Business
02/09/2017
Media Relations

I placed two Allstate executives on WYCC-TV (PBS Chicago) to show how Allstate helps women employees be promoted into leadership.

As Policies Drop, Allstate May Pare 20% of Agents
01/31/2010
Issues Management

In 2010, I responded to allegations that Allstate planned to close its smallest agencies and arranged an interview with an agency owner.

NIRI-Chicago Website
Communication Strategy

During two tenures as the chapter's VP-Communications, I repeatedly redesigned the website, e-newsletter and event emails; launched NIRI's first app; and wrote/edited original content.

Allstate Investor Relations Website
Investor Communications

I rewrote and reorganized the investor relations website on a $0 budget. It was named best insurance industry website 2017 in the Institutional Investor All-America survey.

IABC/Chicago Campaign: 2012 IABC World Conference
Marketing Communications

I created a comprehensive marketing campaign as Chicago marketing chair for the 2012 IABC World Conference in Chicago.

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