United States
Versatile, award-winning communicator who helps shape stakeholder perceptions, drive action and strengthen corporate brands. Able to align interests across organizational functions and make a significant business and financial impact through operational excellence and smart communication. Builds credibility and provides high-level counsel to the C-suite and across organizational functions. Skilled media relations strategist and practitioner adept at building productive relationships with media influencers.
• Strategic Communications
• Editorial & Project Management
• Corporate & Financial Communication
• Reputation Management
• Issues/Crisis Management
Using Horace Mann and third-party survey data, I wrote white papers on a variety of topics, including the effects of COVID-19 on learning and recommendations on how school administrators can improve teacher retention by offering assistance with student loan debt.
I wrote the editorial content in the ServiceMaster annual report/10-K wrap and significantly edited the draft CEO letter to communicate the "new Terminix." In addition, I wrote and edited the 2020 sustainability report.
In addition to media strategy and outreach, I co-managed this campaign, which achieved 104 million positive impressions (+13% from 2015).
As consulting editor of CME Group Magazine, I managed production of a four-color, 40+ page quarterly publication and wrote articles, including this one on Paul Volcker (Fall 2008).
I hired and onboarded a new design firm (Addison), managed the project and wrote all online editorial copy other than the CEO’s letter.
I placed two Allstate executives on WYCC-TV (PBS Chicago) to show how Allstate helps women employees be promoted into leadership.
In 2010, I responded to allegations that Allstate planned to close its smallest agencies and arranged an interview with an agency owner.
During two tenures as the chapter's VP-Communications, I repeatedly redesigned the website, e-newsletter and event emails; launched NIRI's first app; and wrote/edited original content.
I rewrote and reorganized the investor relations website on a $0 budget. It was named best insurance industry website 2017 in the Institutional Investor All-America survey.
I created a comprehensive marketing campaign as Chicago marketing chair for the 2012 IABC World Conference in Chicago.