Michelle Swing

Michelle Swing serves as CEO of Noise Pop, an independent concert promoter and creative force behind some of the Bay Area’s most beloved community-driven music experiences. Known for fusing technology, fan engagement, and artist-focused touring, Michelle has helped grow signature events like Noise Pop Festival, SF Music Week, and Mill Valley Music Festival. With a background in digital media strategy and music innovation, she’s led impactful campaigns through platforms like DoTheBay, Fanaply, and Sofar Sounds. Outside of her work, Michelle is an advocate for animal welfare through the ASPCA and brings her love of music and community spirit to life as a dedicated bocce team captain and event host.

Portfolio
PR Search Engine
Michelle Swing to Launch Live Music Industry Blog Series

SAN FRANCISCO, CA, MAR. 13, 2026 /PRSearchEngine/ - Live events strategist Michelle Swing is set to share insider insights into the business of live music in a new blog series focused on concert promotion, event production and industry strategy.

Michelle Swing
Michelle Swing on Strikingly

Noise Pop started as a tiny club festival and has grown into one of the most recognizable cultural forces in San Francisco. In her time as CEO of Noise Pop since 2023, Michelle Swing has doubled down on what makes the event a truly special, and culturally rich event in the music scene: artist-first booking, community-based experiences and partnerships that bring together local flavor with big creative ideas.

Socialcareerbuilder
08/11/2025
Michelle Swing

Michelle Swing leads Noise Pop as CEO; a role where her wide-range background in live event production and technology-driven music experiences truly shines.