Hey girl! 👋 I'm Mary McEntire - your new digital bff, and education glow-up advocate. ✨ I am so glad you're here!
In 2015 I graduated East Carolina University with a degree in Animation and Interactive Design. *Emphasis* on the Interactive Design - because I've never pursued a career in animation. It was during these 4 years of university that I found my passion and love for computers and programming.
After graduation, I landed a role as a marketing specialist where I learned the basics of social media management, paid and traditional advertising, and used my very first spreadsheet to track marketing metrics. I continued my professional growth as a marketing coordinator where I dived into the deep end developing and implementing content marketing strategies, Google Analytics and Ads, and implementing SEO strategies for websites and eCommerce platforms like Amazon and eBay.
On the side, I dabbled in freelance work, helping clients develop and implement social media strategies, and understand their key performance indicators (KPIs).
Today, after 6 years starting my journey in marketing, I work as a Marketing Analyst where I specialize in trend research and analysis, develop and implement SEO strategies, and create comprehensive KPI dashboards to present to key stakeholders using tools like Microsoft Power BI.
The pandemic signaled an ah-ha moment for me professionally. I finally decided that I didn't want to work in the corporate world forever. I love working from home! I enjoy the flexible schedule, not having to commute, and being able to vacuum whenever I please. But here's the thing - many corporations are now asking their employees to come back to the office, and some are even requiring it.
I'm thinking, that's a *no* for me.
And if you're here, maybe you feel the same way! Or maybe you're here just to upskill your professional toolbox. Either way, I'm glad you're here.
I founded The Grow Girl Co as way to help women like us achieve their highest professional potential. I hope this blog becomes a critical learning tool for you as you aim high in your goals and aspirations!
On The Grow Girl Co blog, you will find everything from beginner resources and tools to the latest marketing and SEO trends. I will also share tid-bits of my own experiences with how I developed my career, the tools that got me here, and the mistakes I made so you don't have to!
If you would like to support The Grow Girl Co monetarily, you can shop all of my downloadable, and printable resources available on Etsy. I even have some funsies listed, if you want to send a friend some nerdy LOLs.