MaryKate Callahan

Content Strategist

My passion for writing can trace back to the second grade and a well-received poem about snow. Since then, I've done a few things to refine that passion, like graduate from college with a bachelor's degree in English/Communications and gain professional experience through various internships and creative positions. I have done work with digital marketing, corporate blogging, social media, creative writing, editorial writing, and copywriting, as well as editing for all the above. I think learning new things is what it's all about. If you come away with nothing else, at least know that I have a sense of humor, could spend the rest of my days writing, and am actively trying to hang out with Bill Murray.

Portfolio

Company Blogging / Marketing Writing

8 Tips for Making Your Blog (and ROI!) Successful
According to the experts, 2016 will be the year of content. While content has been an essential part of marketing for years, it has seen a rise popularity over the last few...
My 5 Takeaways from Content Camp + PodCamp Philly 2015
I had never been to an "unconference" before. Although, to be fair, I had never been to a conference before, either - Content Camp + PodCamp Philly 2015 (#CCPC15) was the first...
Recently Imbued: Equality Charter School Logo Design | Imbue Creative
When it came to designing a new logo for Equality Charter School, the Imbue team knew that it needed to be a strong, clear symbol to emulate the organization's approach....
Finding A Friendly Audience Through Facebook Advertising
Most smartphone users check their devices several times each hour with the average American spending 40 minutes on Facebook daily. If my "friends" are any indication, I suspect...
Top Direct Mail Company in New Jersey
Here at DDD, our love for mail knows no boundaries. We love mail of all different shapes, sizes, weights, materials and classes. However, there is one class of mail that has a...
6 Core Values That Shape Our Culture
We have a multifaceted business, but our recipe for success is simple. There are six core values that inform and inspire what we do as a company, and when you blend equal parts...
12 Acronyms Affiliate Marketers Need to Know
Do you know the CTR to your LP? Does it have a good CR%? To somebody new to the affiliate space, reading that sentence could be like reading a foreign language. Acronyms, while...
Another Company Perk: Coffee Club
It all started after a few 50onRed employees ordered Death Wish. Not a literal death wish, of course (Mondays are hard, but they're not that hard). Rather, one 50onRed employee,...
Meet the 50 Team: Chief Financial Officer Ingrid Pierce
Welcome to our Meet the 50 Team series, where we give you the lowdown on how the people at 50onRed get stuff done. This time we're sitting down with our Chief Financial Officer,...
How We Used Open Source Technology to Democratize Our Office Playlist
One of the first things you'll notice when walking into 50onRed's office at The Cira Center is the great music emanating from the sound system. You may hear hip-hop, punk, pop,...
Improving our (Work)out: Introducing 50onWellness
This was the message that 50onRed Business Analyst David Leek wrote the day he inadvertently founded the 50onWellness club. This announcement came as the result of an epiphany...
The Power of Letting Customers Hold Your Brand
Marketers should not underestimate the power of print advertising. Sure, digital marketing appears to be a more robust and contemporary way to advertise, but its power is...
4 Reasons Why Your Marketing Team Needs A Blog Content Calendar
When it comes to blogging, most of us wish that it was easier done than said. No, that's not a typo. Time and time again, marketing teams vow to make blogging an initiative,...
Enjoying A Great View of Q2
Work hard, play hard: It's a mentality that 50onRed believes in and puts to action. That's why, to celebrate the company's second quarter, we worked (by organizing and attending...
50Volunteers: Breaking Bread at Broad Street Ministry
On Thursday, September 24th, some members of the 50onRed team donated a few hours of their morning to volunteering at Broad Street Ministry, a not-for-profit corporation that...

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