Marina Kapralau

Human-centered Designer 🖊 UCLA Alumna 🎓 Idea Machine💡Explorer 🗺

United States

Content Strategist, Editorial Producer, SEO and UX Writer, and Idea Machine with a nose for a story and an eagle eye for detail, digital intuition, open mind and talent to produce articles and social media posts that attract millions of views for various genres and platforms. Collaborative, directive and emotionally intelligent.

Trilingual: English, Russian and Ukrainian.

Portfolio

UX Design

TikTok For Business

Tiktok
Business Help Center

Get answers to your questions from TikTok Business Help Center to smooth your advertising process.

Youtube
YouTube

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

International

Thenoisetier
Как использовать осознанность для финансового благополучия: 5 шагов

Финансовое благополучие требует целостного подхода, а это значит, что ваш банковский счет, сердце и, особенно, разум должны быть задействованы в процессе. Но что делать, если разум отказывается содействовать? Что если он постоянно хочет взглянуть, что там новенького завезли в ЦУМ, и слепо следует за рекламой в Instagram?

Thenoisetier
Как получить работу мечты: 8 советов из личного опыта

Начало года - отличное время, чтобы задуматься о смене работы или даже сферы деятельности. Задача эта сложная, но выполнимая, если искать нестандартные решения и не сходить с дистанции, несмотря на временные трудности и неудачи. Сегодня основательница сайта для творческих...

Thenoisetier
Slow living: 6 уютных instagram-аккаунтов о простой жизни

Что общего между старыми виниловыми пластинками, «огородом» на подоконнике и возродившейся тягой современных людей к древним ремёслам? А то, что всё это - проявления slow living, которые направлены на решение проблемы хаотичного темпа современной жизни. Более осознанный подход к повседневной рутине, минимизация стрессовых ситуаций и поиск радостей в каждом моменте - это доступно абсолютно всем, нужно лишь захотеть!

howtogreen.ru
09/12/9320
How to Green | Финансовый детокс: 7 шагов на пути к сознательному потреблению

Мы продолжаем знакомить вас с лучшими работами участников Школы стажёров и начинающих авторов How to Green и сегодня представляем вам статью Марины Капралау о том, как структурировать свои финансы и начать тратить деньги осознанно. Tо, как мы тратим деньги, сказывается на всех аспектах нашей жизни, включая душевное состояние.

Simple + Beyond
04/23/2018
Работа с карьерным коучем: 5 неявных правил на пути к профессиональному успеху - Simple + Beyond

Сегодня Марина Капралау расскажет, чему она научилась, работая с карьерным коучем. В ноябре прошлого года мой месенджер в Linked In взорвало сообщение от рекрутера из Apple Music с предложением попробовать себя в роли редактора музыкальных альбомов и плейлистов. Тогда мои поиски только начиналась, и окрыленная мгновенным успехом, я отправилась выполнять испытательное задание в офис компании Apple Music в Лос-Анджелесе.

Simple + Beyond
12/13/2017
Как редактировать свою первую книгу - Simple + Beyond

Не так давно на Simple + Beyond Мария Фариса делилась премудростями охоты на музу и рекомендациями о том, как начать писать. А сегодня мы хотим предложить вам детальное руководство по редактированию большого художественного произведения. Ведь мы уверены - среди наших читателей есть великое множество талантливых начинающих сочинителей.

Студвей
06/21/2018
Як стати письменником

Чого я навчилася на програмі креативного письменництва Каліфорнійського університету в Лос-Анджелесі Авторка Мона Сімпсон, яка є рідною сестрою Стіва Джобса, актор Джеймс Франко, письменник Джастін Торрес - лише декілька зіркових імен людей, які представляють програму креативного письменництва в UCLA, куди я вступила на факультет англійської літератури у 2014 році.

Advertising Week 360

Advertising Week 360 * AW360
02/10/2020
Hyundai CMO Angela Zepeda: 'I Want People To Buy Us Because They Love Us' * Advertising Week 360...

Hyundai's CMO, Angela Zepeda, is an industry veteran that radiates pure candidness and positivity as she discussed marketing challenges and rewards in an increasingly complex consumer landscape. AList chatted with her about how the Hyundai Super Bowl ad "Smaht Pahk" idea came to fruition, what it takes to build a successful brand and what path she took to become an expert in marketing, especially marketing to women.

AList

AList
01/16/2020
US Marketers Are Struggling In China, Report

A new report, "Decoding China," by the global marketing consultancy LEWIS, reveals that U.S. brands are not achieving the desired success in the region due to a cultural knowledge gap and overconfidence. According to the report, which surveyed 351 U.S. marketers, China, the second-largest global market, remains a priority for major brands stateside.

AList
11/13/2019
What's Working Right Now In AR Marketing

Back in March, eMarketer estimated that in 2019, as many as 68.7 million US customers will use augmented reality (AR) at least once a month. And this year, many brands seized the opportunity to enhance their user experiences with the advanced tech.

AList
07/29/2019
Will We Miss Instagram Likes When They're Gone? One Expert Thinks Better Campaign Measurement...

As Instagram rolled out a test to "Hide Likes" across Canada, Japan, Italy, Ireland, Brazil, New Zealand and Australia, the world paused and, well, panicked. The effect it will have on users' posting habits is yet to be understood, but it's clear that brands and influencers, who monetize their content mostly in relation to the number of likes, comments and views they receive on social media, will have to adapt to this change the most.

AList
04/16/2019
Brands Are Winning Over Younger Audiences At Coachella With Memorable Moments

With one Coachella weekend down and one to go, AList looks at how the companies celebrated the opening of this year's festival with brand activations both inside the festival grounds and out. This year proved to be less about being instagrammable and more about creating emotional 'moments' full of music and experiences.

The Things

TheThings
06/11/2020
H&M Makes A Promise To Be 100 Percent Sustainable By 2030

"Already more than half of our materials are recycled, organic or sustainably sourced. By 2030 it will be 100 percent." " Let's change. For tomorrow," is the message that H&M sends to the customers in the promotional video for the Swedish fashion brand's new dress collection made exclusively from organic, recycled, or other sustainably sourced materials.

TheThings
06/13/2020
Disney Goes Green Behind The Scenes Of 'The Call Of The Wild'

The team worked hard to ensure that the filming was sustainable at every stage of the process. The new Call Of The Wild movie, based on Jack London's novel , retells a story of Buck-an extraordinary pup, suddenly removed from his home in warm California and transported to the unwelcoming Alaskan Yukon during the Klondike Gold Rush of the 1890s.

TheThings
06/26/2020
Jennifer Lawrence Looks Stunning In The New Dior Fall 2020 Campaign

Jennifer Lawrence, who's been Maison Dior's muse for over eight years now, looks stunning and perfectly organic in every single shot. Dior House is inviting us to discover the recently released video campaign for Dior , the campaign offers conventional Dior feel, which doesn't bore, but rather provides comfort of the familiar.

ENTITY Mag

Entity
08/02/2018
21 Disney Classics Inspired Career Paths For Ultimate Success

"If you can dream it, you can do it." - Walt Disney Don't know what to do with your life? Look no further! ENTITY offers 21 bold and awesome career paths inspired by Disney Classics. Technically, Walt Disney Classics is a very specific brand name that the company used in some of their original movies, like "Lilo & Stitch" and "Fantasia".

Entity
07/24/2018
5 Best Tinder Bios that Don't Exist Inspiration - Entity

Imagine if characters from beloved books and films, historical personae and controversial political leaders had Tinder accounts. God has a hilarious social media presence. Let's find out the best Tinder bios from famous characters. Here's a list of 5 Tinder profiles that don't exist, but really should. Only 225 years away.

Entity
09/25/2018
How to Write: Expert Advice From the UCLA Creative Writing Program

"Write the books you want to read." Austin Kleon Dedicating your life to writing can be quite intimidating. I was terrified when I set off for UCLA to study creative writing. With a thick Slavic accent and without a decent writing portfolio, I was convinced I'd fail in this foreign country.

Entity
09/27/2018
How to Dream: 3 Effective Practices to Make Your Dreams Come True

We all know about fairytales and legends. For example, if you're familiar with mythology, you might know about virgin sacrifices to the Gods. (Also: why the heck does a God need virgins?) While virgin sacrifices are obviously a huge no-no, sacrifice itself is still important.

Entity
09/25/2018
5 Atmospheric Movies About Writers for a Sophisticated Night In

"Either write something worth reading or do something worth writing." Benjamin Franklin If you like to read as much as we do, then you're also probably eager to learn about author lifestyles. Luckily for you, ENTITY has five movies about writers who greatly influenced world literature. These films are aesthetically stunning, atmospheric and inspiring.

Entity
07/26/2018
Why Deleting Social Media Accounts Can Make You Happier

Breathe in. Breathe out. Unplug. Be happy! Today, saying "No" to living a digital life is not only a scientists' concern but also a popular trend. Some celebrities, including Meghan Markle, Ariel Winter and Ed Sheeran, have even deleted all or parts of their social media accounts.

Entity
07/25/2018
9 Examples of Sexism Shared by Women on Twitter

One day, comments which women constantly hear throughout their lives, will be collected in a big-ass book of sexist remarks. And we'll gladly beat up all the ignorant, closed-minded individuals that use these examples of sexism with this heavy book. "Don't be such a woman!"

Entity
08/01/2018
Print This Checklist of Things to Do Before Summer Ends

Make this August terrific! Be happier, bolder and more productive with these 31 things you must do before summer ends. Skim through our list below and then download the printable version at the bottom to physically check them off. From now until summer ends, let ENTITY help you live your life to the fullest and broaden your horizons.

Entity
08/09/2018
The #BookPorn Mecca: 5 Bookish Instagram Accounts

Hi there, you bookworm! With fall at the door, it's time to take out your favorite sweater and add new items to your reading list. Instead of skimming through your bookshelf, try literary recs from social media! Instagram is a great place to find ideas and have fun discussions about literature.

Personal Essays

The Financial Diet
09/20/2018
A Letter To My Young, Ungrateful Self

Today, I keep a gratitude journal and meticulously track every event, moment, and little thing to appreciate. I now know that gratitude is essential for a harmonious, happy life. But it wasn't always like this. I used to be especially ungrateful for the struggle. The me from the past thought that hardship wasn't something to value.

The Career Girl Sketches
05/05/2019
WHEN LIFE GIVES YOU LEMONS: 7 РЕЦЕПТОВ ОСВЕЖАЮЩЕГО ЛИМОНАДА - The Career Girl Sketches

Лето уже совсем близко, а значит, близко тёплые дни на даче, вечеринки на балконе и пикники. И тут никак не обойтись без освежающих напитков. Как и обещали в предидущей статье, делимся с тобой рецептами не классических лимонадов, которые очень быстро готовятся, Инстаграмно выглядят и утолят жажду. Bon appétit! 1.

Fiction

Zpublishinghouse
California's Emerging Writers: An Anthology of Fiction | Z Publishing

Our "Emerging Writers" publications are part of an experimental series designed to match readers looking for new voices with up-and-coming authors looking to widen their reader base. We like to refer to publications in this series as "sampler platters" of writers and genres, such that readers can quickly and efficient

Westwind
03/20/2017
Fall 2016

Visit the post for more.

Rejected Manuscripts
05/31/2018
The Bitter Cocktail - Rejected Manuscripts rejected manuscripts

Take a gallon of vodka. That's right, the more the better... And mix it with 1 1/5 cups of salty and warm tears. Make sure the tears are fresh. Blend the ingredients well, so the next morning you feel like you died, and Satan's minions are now frying you on hot pans in the seventh circle of hell.

Video

You Exec

UCLA Daily Bruin

Dailybruin
Louis Vuitton exhibit traces brand through past, present, future

Twilight, mystery and fashion week atmosphere reigned at the Louis Vuitton exhibit in Hollywood. The Louis Vuitton exhibit closed on the day of the Oscar's on Sunday. The exhibition, "Series 2: A Presentation of the Timeless Inspirations Behind a New Collection," was held to promote the Spring 2015 Women's Ready-to-Wear Collection by Louis Vuitton.

Dailybruin
Movie Review: 'The Good Dinosaur'

"The Good Dinosaur" Directed by Peter Sohn Pixar Animation Studios Dinosaurs watch the famous asteroid that supposedly ended their reign on the planet, passing by Earth in the opening scene of "The Good Dinosaur." The events of the new Pixar Animation Studios film take place in a world where dinosaurs never went extinct, evolving alongside humansinto hunters-gatherers and shepherds.

Dailybruin
UCLA theater brings Polish play 'Trash Story' to life in US debut

Inside the silent walls of Auschwitz, with her head bent over the World War II archive documents, a young woman discovers the mysterious fate of her family. After conducting research in an Auschwitz concentration camp near Krakow,Poland, the Polish award-winning playwright Magda Fertacz was inspired for her new play.

Dailybruin
Q&A: UCLA professor gives insight into film festivals

With over 5,000 film festivals around the world, filmmakers must bring a strong and clear voice to their movies in order to stand out, saidKathleen McInnis, a professor at the UCLA School of Theater, Film and Television.

Dailybruin
Alumna's Spilt Arts offers creative outlet for underserved youth

A 16-year-old juvenile hall inmate wrote her first poem,"My Lifestyle," in a creative writing class taught by UCLA alumna Christina Han. "My lifestyle is a living hell. Wake up in the morning, knowing that I'm in jail. When I heard the sound of handcuffs, I thought I was tough.