Lucy Rothwell

Brand Storyteller / Freelance Copywriter / Marketing Manager

United Kingdom

I'm Lucy and I'm often introduced professionally as the 'storyteller'.

I have worked in brand and communications for healthcare, wellness and luxury FMCG industries for over 7 years, specialising in verbal and visual brand development and implementation, copywriting, editing and strategy.

I write compelling and engaging content that helps a brand to tell its story throughout every touchpoint. That might be product copy, web copy, sales email or social media. Every piece of brand copy is a chance to consolidate the voice, tone and key messages of a brand in the eyes of the consumer.

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Portfolio
Good on Paper August 2021
07/28/2021
Three Storeys

An interview with Creative Director of Three Storeys for arts and culture magazine Good on Paper

Good on Paper July 2021
06/25/2021
Creative Sustainability

An article on Creative Sustainability, a Community Interest Company (CIC) for arts and culture magazine Good on Paper

Invivo Healthcare Instagram
01/26/2021
Instagram (Creative)

Example of creative content produced for company Instagram feed.

Invivo Healthcare Instagram & LinkedIn
03/30/2021
B Corp Month #BetterBusiness Social Post (Creative + Content)

What does it mean to be a better business? This was the final #BetterBusiness B Corp 2021 social post ghostwritten for the CEO. I wanted to not only answer the question, but to weave in aspects of the company philosophy, connecting them to a deeper, broader ecological and environmental call to action.

Invivo Healthcare Company Catalogue 2020-2021
09/21/2020
The Interconnected Microbiomes (Content)

A double page in the company's print catalogue for healthcare professionals. This set the scene, introducing the concept of the multiple human microbiomes and the company's philosophy on health. This was ghost written for the CEO.

Mailchimp Invivo Healthcare
09/30/2020
Welcome to Edition One (Email Creative + Content)

Email to healthcare professional database to announce edition 1 of the company's catalogue. The aim was to briefly express the objective and utility of the catalogue, create a clear CTA and nod to the company's sustainability credentials. I also wanted to answer the preempted questions around why a sustainable company would use print media.

Mailchimp Invivo Healthcare
04/06/2021
The Prebiotics & Probiotics Edit (Content)

An example of a monthly 'Edit' email to healthcare professionals to showcase different media and products related to product categories. This one is the 'Prebiotics and Probiotics Edit'.