Louis Moran

Copywriter

Portfolio

Blogging

Driftrock
What is Lead Scoring? An In-Depth Guide

Louis Moran May 18, 2023 Your leads are an incredibly important part of your business. While they aren't yet fully-fledged customers, they represent the future of your customer base. What you do with your leads today will have a direct impact on the success of your business tomorrow.

Scalable Path
06/08/2020
A Guide to Setting Your Rate as a Remote Freelancer | Scalable Path

More and more people are making the leap from the world of traditional employment to the life of a freelancer. It's a fast-growing space, with 56.7 million Americans now doing some form of freelance work. However, working as a freelancer comes with a unique set of challenges.

Whisbi
01/29/2020
Here's Why Customer Experience is the Future

In the past, internal KPIs were the ultimate goal to reach, with metrics such as average call length and abandon rate being used to assess performance. Recently, however, there has been a shift to external factors such as quality scores and customer retention rates.

Whisbi
Chatbots - The 2020 Ultimate Guide (+ Examples)

Chatbots are rapidly growing in popularity. Opus Research predicts that by 2021, 4.5 billion dollars will have been invested in chatbots. Businesses from all industries are turning to this technology to provide better service, optimize their sales processes, and adopt a more conversational approach to marketing.

Medium
04/10/2018
Why it's *Sometimes* OK to Work for Free - Louis Moran - Medium

We've all been there. Anyone who works under the wonderful umbrella we call 'freelancers', anyway. You get approached out of the blue by some seemingly nice people offering you some work. Great! That's always welcome. Maybe you'll be able to buy that new laptop you've been eyeing up.

Medium
11/16/2018
How Blockchain's Marketers Can Weather The Bear Economy

It's not exactly a big secret that the cryptocurrency and blockchain space is going through a bit of a bear market. Bitcoin's price recently hit its lowest point in over a year, and unsurprisingly it dragged the entire market down with it. For those involved in the space, this can feel a bit scary and disheartening.