Lisa Shomo

Content Creator, Live Events Host, Copywriter and Editor, Product Marketer and Social Media Manager

United States

Lover. Fighter. Marketer.

Over ten years of advanced experience creating and managing compelling branded strategy and content for B2C & B2B marketing, live events, social media, customer education, and sales. Specialize in customer marketing, growth, education, and retention.

Portfolio
Diskeeper Corporation
Newskeeper

Monthly Customer Magazine: Writer, Editor, Project Manager

Health Net Member Pulse
11/12/2017
Getting Into the Great Outdoors

There are some things you learn quickly as a camping novice. Some things, however, take a little longer to discover.

Medium
01/16/2018
Blue Monday: Surviving The Most Depressing Day of the Year

We've officially rolled into 2018. It's mid-January. Monday. How are things going for you right now? For many, the difficulty of confronting yet another new year and what comes with it can be daunting: · The buzz of holidays, celebrations and vacations has fizzled out.

Health Net Member Pulse
10/12/2019
How to Love Exercise When You Hate Working Out

You know you need to exercise. You know it helps you sleep better, gives you more energy, improves your mood and helps maintain your weight. But you can't stand working out! That feeling is understandable. There are many reasons why keeping a workout regimen is difficult-beyond simply not liking it.

MarTechSeries
03/01/2019
Word Play on Dr. Seuss Day: Notes for Marketing Writers

2nd March is celebrated as Dr. Seuss Day. Seuss wrote " Green Eggs and Ham" using only 50 words, and successfully got a whole generation of kids having fun learning to read. "I have great pride in taking Dick and Jane out of most school libraries," he once said, referring to the standard, dull reading primers of the 50s.

Viome.com
10/29/2021
Gradually introducing your Viome food recommendations

The day your results are ready is an exciting milestone! Take some time to review this important information about your unique biology in the Viome app, or online. We're here to help as you begin to explore and implement your results and recommendations.

Health Net Member Pulse
5/15/2018
Teens and Vaping: What Parents Need to Know

Along with algebra and biology, vaping is something teens are learning they can do in class. Small vape pens are discrete enough so teachers won't always notice, and there's very little smell. If you are the caregiver to a teen, there are two aspects of vaping that should concern you: The potential toxicity of the chemicals used to create the flavors and the liquids themselves.

Medium
07/25/2018
How to write content when you're NOT a writer - Lisa Shomo - Medium

Got your attention, didn't I? Let's face it: you need some content for your business. Why? Well, why not? Currently, you have nothing on your website save a good home page where you present your products, an about page, news page and a contact page. No content. "But...I'm not a writer!"

Diskeeper Corporation
Newskeeper

Editor, Writer, Project Manager

Linkedin
Content Driven

I find it mildly amusing that "content" is what is currently perceived as one of the high points of marketing. I have always thought it was kind of cool that I provided information, data, tips, tricks, etc.