Slovenia
I translate your brand's vibe into growth assets: strategic messaging, soul-aligned across all touch points.
Led a rebrand including brand messaging, positioning angles, offer hierarchy and concepts, tone of voice, and visual direction for a photoshoot and design-wise.
A 2-step sales funnel that moves visitors from a low-friction email opt-in for a short masterclass into a video page that deepens authority, emotional resonance, and trust. First step reduces the friction by asking for email only after they click on the "play button". The second step reframes personal growth at a deeper level and positions a high-commitment program as the natural next step for those ready for real transformation. The goal is to collect leads, focus on sales via emails.
Led a complete rebrand: from a generic and vaguely positioned therapist to solid brand messaging that not only speaks to the right people but also client feels represents the real value of his work. Included comprehensive brand messaging and visual guidelines, project management and creative direction. Defined positioning based on the brand’s vibe, target audience and UVP. Website communication included strategically reshaped offers, and a lead-gen flow with a direct-response conscious...
Developed brand messaging, brand tone and strategic website communication for ZMAI Studio. Ideated and created copy for the instagram transition from the past fashion brand into the creative studio.
Conducted in-depth market research to define the brand’s tone of voice and key messaging for a full rebrand and website overhaul. Collaborated with the team to shape the strategic flow of the site, and wrote story-led website copy aligned with the new positioning.
Developed creative ad concepts that increased the click rate in comparison with their previous direct-response framed ads for a healthy meal in a bottle. Helped create new angles for positioning they later used on their home page.
Was called in to rewrite the landing page from a direct-response hijacked one to a story-led language aligned with the new brand tone (also developed by me) Previous page: https://lma-method.com/secrets/
Created an in-depth research of the ww target market to align a communication strategy with the target audience. Identified the tone of voice that speaks to the TA and is aligned with the vibe and style of the brand.
Repositioned an optic for the modern market, by applying story-led language leveraging their comitment to affordable glasses that maintain quality. In their past page, this was burried under the generic messaging and only repeatedly stated in the clients' reviews.