Ad campaign straplines
Created advertising copy and social media captions for Google digital mentoring campaign
Letitiah Obiri is a Content Marketing Consultant and Freelance Copywriter with a background in journalism, public relations and digital marketing. As a freelance business writer, she has featured in numerous publications including The Guardian and The Telegraph. As a seasoned copywriter, she has worked on behalf of leading brands including Microsoft, Reuters, Virgin Trains and John Lewis.
Created advertising copy and social media captions for Google digital mentoring campaign
Created promotional copy for assets including landing pages, articles and sponsored email content to launch collaboration
Responsible for content editing across European CIO sites as well as social media and ad copy
Created native and social advertising copy for Intel articles across resource centre
Worked with lead generation agency to create B2B emails for leading tech brands including Dell and Microsoft to promote e-books and reports
Collaborated with Zendesk and Slack to create marketing campaigns to promote their series of white papers
Tasked with updating the current Reuters Connect website copy to tap into the US market and help journalists source videos, pictures and text, instantly.
Worked with Lambeth Council, Capital Enterprise and OneTech on comms project ahead of the launch of Stride London. Outputs included a website, newsletters, press releases and a virtual event during London Tech Week to promote Stride's new enterprise programme.
Created several targeted CRM email campaigns during Christmas and Black Friday which helped to drive increased CTR
Created a series of festive-themed features and Christmas buying guides as part of the newly launched TK Max Insider content hub.
Tasked with creating thought leadership content for recruitment app Placed, to target their audience of hospitality and service sector employers in a bid to drive lead generation
Created promotional campaign for sold-out financial virtual webinars to increase lead generation
Developed brand bible for fintech startup Prospa who wanted to create a consumer-friendly tone of voice to communicate with their business audience ahead of re-launch
Referenced internal customer data to create DNA of an Entrepreneur annual report featuring unique insights from business owners
Created a series of case studies using customer data to showcase loyalty programme software
UX copywriting across SaaS platform dashboard, app push notifications and product documentation
Published several articles for publications including The Guardian, The Telegraph, Business Zone and Talk Business
Wrote a series of guest posts for several business and marketing publications including Digital Doughnut, Internet Retailing and Prisync
Leading fashion retailer Timberland were looking for SEO friendly product descriptions and trend led blog posts to engage their customers and encourage content conversions.
SEO friendly product descriptions carefully crafted to reflect the tone of a premium luxury retailer.
Leading rucksack brand Eastpak required engaging copy that reflected their tone of voice and fit with their brand guidelines.
Luxury interiors brand Swoon Editions wanted to drive more traffic back to their product pages with SEO rich blog content that reflected the lifestyle their customers led.
Premium fashion marketplace Lyst features rich content including style guides and trend updates to a savvy audience of fashionistas.
Wrote a series of articles and social media copy to celebrate US Black History Month
Published blog posts ahead of newly launched co-working spaces and developed targeted web page copy for new services.
Created blog posts on a range of finance-related topics including forex, cryptocurrency and payment transfers.
Created targeted SEO friendly web copy that was easily digestible for money transfer customers.