Letitiah Obiri

Freelance Copywriter & Content Marketer

United Kingdom

Letitiah Obiri is a Content Marketing Consultant and Freelance Copywriter with a background in journalism, public relations and digital marketing. As a freelance business writer, she has been featured in numerous publications including The Guardian and The Telegraph. As a seasoned copywriter, she has worked on behalf of leading brands including Microsoft, Amazon, Google and Dell.

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Portfolio
Financial Times
Sponsored articles

Wrote a series of sponsored articles for Mastercard x Worldpay about advancements in the fintech landscape.

Android
Responsive display ads

Created a series of digital adverts to encourage increased downloads of the Google Calendar app across Android devices.

Google Africa AI Hub
Video script

Developed a script for a promotional video featuring Google's transformative AI projects and liased with a videographer to film the shoot at the Google HQ in Ghana.

Vodafone Business
Sales brochure

Developed marketing and sales collateral to promote Vodafone's business offering to boost awareness across key business verticals.

Samsung Business
Sales email series

Wrote a series of email drip sequences to promote Samsung's business devices to targeted corporate customers to boost click-through and open rates.

Business Insider x Samsung
Interviews

Created an interview series for Samsung business customers featuring influencers and innovative entrepreneurs who shared inspiring stories. This Flip & Fold Business campaign was eventually nominated for two ALF Sales & Marketing Awards.

Business Insider x Mastercard
Report Interviews

Conducted a series of interviews with financial leaders to help boost downloads of Mastercard's report on cross-border payments.

Business Insider x Department of Business & Trade
Business interviews

Arranged a series of interviews with entrepreneurs who have been funded by the UK Department of Business & Trade to encourage more uptake of their enterprise programmes.

Amazon Web Services
Manufacturing white paper

Produced a series of downloadable white papers targeting different verticals to promote AWS cloud services and drive conversions to key product pages.

Nokia Digital Automation Cloud
Ad copy

Created ad copy and social ad copy across Google, YouTube and programmatic display to promote Nokia's cloud offering and drove higher click-through rates.

Google
Interview series

Conducted interviews with founders and AI scientists for the Google Africa blog in a bid to promote black excellence on the continent and increase website traffic.

Microsoft Cloud
Industry product pages

Wrote sales and marketing product copy targeting several verticals including retail, finance and healthcare to drive increased demo click-throughs.

Amazon Fresh
Marketing brochure

Amazon required a brochure to be rewritten and optimised in an engaging way to instruct landlords on how to manage the launch of Amazon Fresh stores.

HSBC
Financial wellbeing resources

Wrote helpful resources on how banking customers can use digital tools to manage their finances to encourage app downloads.

Microsoft x Adobe
Content strategy + copy editing

Co-devised content strategy, wrote articles and edited freelancer-submitted posts to build out business content hub.

IDG + Dell
Microsite copy

Responsible for content editing articles across European CIO sites as well as social media and ad copy to encourage higher CTR to Dell product pages.

Google + Digital Boost
Ad campaign straplines

Created advertising copy and social media captions for Google digital mentoring campaign to encourage uptake from both mentors and founders.

IDG + HP
Native ads + articles

Wrote and copy-edited business articles, produced digital advertising copy and contributed to content strategy to drive content awareness around HP's software.

Oracle
White paper

Co-created white paper promoting Oracle's Cloud applications designed to target the automotive industry for lead generation.

Zendesk
White papers + emails

Collaborated with Zendesk and Slack to create email marketing campaigns to promote white papers for lead generation.

Reuters News Agency
Website copy overhaul

Tasked with optimising the current Reuters Connect website copy and developing email drip campaigns to encourage business customers to click through to the updated website.

John Lewis & Partners
Christmas email campaigns

Created several targeted CRM email campaigns during Christmas and Black Friday which helped to drive increased product page click-throughs and email open rates.

Lambeth Council
Brand re-launch

Responsible for the content overhaul of Lambeth Council's new enterprise website, newsletters, social media and blog posts to promote their business programmes to the local community.

Klarna
Micro copy

Created promotional comms including CRM emails, push notifications and in-app articles for leading retailers like Fenty Beauty and Adidas to grow conversion rates across major categories.

TK Maxx
Microsite + blog articles

Created a series of festive-themed features and Christmas buying guides as part of the newly launched TK Max Insider content hub. Wrote articles across the microsite that drove increased conversions to product pages and boosted sales overall during the festive period.

Menlo Security
Product pages

Optimised product pages ahead of a major ad campaign promoting a newly launched cloud cybersecurity offering. SEO keyword research was conducted to ensure product copy drove conversions and led to increased demo click-through rates.

Hiscox
Annual report

Referenced internal customer data to create DNA of an Entrepreneur annual report featuring unique insights from business owners that drove huge PR exposure.

Onfido
Onfido + Santander

Produced a range of downloadable manifestos about ID verification targeting financial, crypto and insurance sectors to increase lead generation rates.

Prospa
Editorial guidelines

Developed brand bible for fintech startup Prospa who wanted to create a consumer-friendly tone of voice to communicate with their business audience ahead of their website re-launch.

Placed App
Diversity & Inclusion Ebook

Tasked with creating thought leadership content for recruitment app Placed, targeting the hospitality and service sectors to drive awareness and lead generation.

E-Commerce Nation
Business guest posts

Wrote a series of guest posts for several business and marketing publications including Digital Doughnut, Internet Retailing and Prisync.

The Guardian
Business + marketing articles

Published several articles for publications including The Guardian, The Telegraph, Business Zone and Talk Business targeting the entrepreneurial community.

Timberland
Product descriptions + blog posts

Leading fashion retailer Timberland were looking for SEO friendly product descriptions and trend led blog posts to engage their customers and encourage content conversions.

MATCHESFASHION.COM
Product descriptions

SEO-friendly product descriptions carefully crafted to reflect the tone of a premium luxury retailer. Tasked with writing several hundred descriptions weekly to populate the website during new collection arrivals.

Swoon Editions
Blog posts

Luxury interiors brand Swoon Editions wanted to drive more traffic back to their product pages with SEO rich blog content that reflected the lifestyle their customers led. Developed regular articles that targeted specific keywords to boost SEO rankings in competitive interior space.

Eastpak
Product descriptions + newsletters

Leading rucksack brand Eastpak required engaging copy that reflected their tone of voice and fit their brand guidelines. Created several compelling descriptions and email campaigns to drive increased product click-through rates.

LoyaltyLion
Customer case studies

Created a series of case studies using customer data to showcase the features and benefits of loyalty software.

Joos Power
Website + blog copy

Created SEO-friendly copy for the relaunch of the Joos Power website as it entered new markets. Wrote a series of articles promoting the product offering across different verticals to drive increased brand awareness.