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Letitiah Obiri

Freelance Copywriter & Content Marketing Consultant

Location icon United Kingdom

Letitiah Obiri is a Content Marketing Consultant and Freelance Copywriter with a background in journalism, public relations and digital marketing. As a freelance business writer, she has featured in numerous publications including The Guardian and The Telegraph. As a seasoned copywriter, she has worked on behalf of leading brands including Microsoft, Reuters, Virgin Trains and John Lewis.

Google + Digital Boost
Ad campaign straplines

Created advertising copy and social media captions for Google digital mentoring campaign

Microsoft x Adobe
Landing pages + HTML emails

Created promotional copy for assets including landing pages, articles and sponsored email content to launch collaboration

IDG + Dell
Microsite copy

Responsible for content editing across European CIO sites as well as social media and ad copy

IDG + Intel
Native ads

Created native and social advertising copy for Intel articles across resource centre

B2B Email series

Worked with lead generation agency to create B2B emails for leading tech brands including Dell and Microsoft to promote e-books and reports

White papers

Collaborated with Zendesk and Slack to create marketing campaigns to promote their series of white papers

Reuters News Agency
Website copy refresh

Tasked with updating the current Reuters Connect website copy to tap into the US market and help journalists source videos, pictures and text, instantly.

Lambeth Council
Website copy

Worked with Lambeth Council, Capital Enterprise and OneTech on comms project ahead of the launch of Stride London. Outputs included a website, newsletters, press releases and a virtual event during London Tech Week to promote Stride's new enterprise programme.

John Lewis & Partners
Christmas email campaigns

Created several targeted CRM email campaigns during Christmas and Black Friday which helped to drive increased CTR

TK Maxx

Created a series of festive-themed features and Christmas buying guides as part of the newly launched TK Max Insider content hub.

Placed App
Diversity & Inclusion Ebook

Tasked with creating thought leadership content for recruitment app Placed, to target their audience of hospitality and service sector employers in a bid to drive lead generation

Webinar Series

Created promotional campaign for sold-out financial virtual webinars to increase lead generation

Editorial guidelines

Developed brand bible for fintech startup Prospa who wanted to create a consumer-friendly tone of voice to communicate with their business audience ahead of re-launch

Annual report

Referenced internal customer data to create DNA of an Entrepreneur annual report featuring unique insights from business owners

Customer case studies

Created a series of case studies using customer data to showcase loyalty programme software

Dashboard + applications

UX copywriting across SaaS platform dashboard, app push notifications and product documentation

The Guardian
Business + marketing articles

Published several articles for publications including The Guardian, The Telegraph, Business Zone and Talk Business

E-Commerce Nation
Business guest posts

Wrote a series of guest posts for several business and marketing publications including Digital Doughnut, Internet Retailing and Prisync

Product descriptions + blog posts

Leading fashion retailer Timberland were looking for SEO friendly product descriptions and trend led blog posts to engage their customers and encourage content conversions.

Product descriptions

SEO friendly product descriptions carefully crafted to reflect the tone of a premium luxury retailer.

Swoon Editions
Blog posts

Luxury interiors brand Swoon Editions wanted to drive more traffic back to their product pages with SEO rich blog content that reflected the lifestyle their customers led.

Blog posts

Premium fashion marketplace Lyst features rich content including style guides and trend updates to a savvy audience of fashionistas.

Sweaty Betty
Blog posts

Wrote a series of articles and social media copy to celebrate US Black History Month

Easy Offices
Blog posts + webpages

Published blog posts ahead of newly launched co-working spaces and developed targeted web page copy for new services.

Blog posts

Created blog posts on a range of finance-related topics including forex, cryptocurrency and payment transfers.

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