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Letitiah Obiri

Freelance Copywriter & Content Marketing Consultant

Location icon United Kingdom

Letitiah Obiri is a Content Marketing Consultant and Freelance Copywriter with a background in journalism, public relations and digital marketing. As a freelance business writer, she has featured in numerous publications including The Guardian and The Telegraph. As a seasoned copywriter, she has worked on behalf of some of the UK's biggest brands including TK Maxx, Reuters, Virgin Trains and John Lewis.

The Guardian
Business & marketing articles

Published several articles for publications including The Guardian, The Telegraph, Business Zone and Talk Business

White Paper

Collaborated with Zendesk team to create marketing campaign to promote white paper

Customer case studies

Created a series of case studies using customer data to showcase loyalty programme software

John Lewis & Partners
Christmas email campaigns

Created several targeted CRM email campaigns during Christmas and Black Friday which helped to drive increased CTR

E-Commerce Nation
Business guest posts

Wrote a series of guest posts for several business and marketing publications including Digital Doughnut, Internet Retailing and Prisync

Webinar landing pages

Created copy for multiple webinar landing pages for thought leadership purposes

Virgin Trains
Blog posts

Based on seasonal search trends, created a series of travel city guides for visitors and tourists ahead of new train routes.

Reuters News Agency
Website copy refresh

Tasked with updating the current Reuters Connect website copy to tap into the US market and help journalists source videos, pictures and text, instantly.

Product descriptions and blog posts

Leading fashion retailer Timberland were looking for SEO friendly product descriptions and trend led blog posts to engage their customers and encourage content conversions.

Product descriptions

SEO friendly product descriptions carefully crafted to reflect the tone of a premium luxury retailer.

Product descriptions and newsletters

Much loved handbag brand Kipling wanted playful newsletter content to celebrate the launch of their summer collection as the holiday season gets underway.

Swoon Editions
Blog posts

Luxury interiors brand Swoon Editions wanted to drive more traffic back to their product pages with SEO rich blog content that reflected the lifestyle their customers led.

Blog posts

Premium fashion marketplace Lyst features rich content including style guides and trend updates to a savvy audience of fashionistas.

Blog posts

Urban footwear retailer FootAsylum has a loyal following amongst sneakerheads who look to the brand for articles on sneaker culture and emerging trends.

Lending Stream
Content ideation + blog posts

Brainstormed ideas for online lender's quarterly content calendar based on search term peaks to create targeted blog content.

Easy Offices
Blog posts + webpages

Published blog posts ahead of newly launched co-working spaces and developed targeted web page copy for new services.

Keyword research + blog posts

Worked with online lender and conducted keyword research for content strategy to create blog posts based on high ranking search terms.

Content strategy + blog posts

Contributed to implementation of content strategy to develop targeted SEO friendly content that was easily digestible for money transfer customers.

TK Maxx
Content Microsite

Created a series of festive-themed features and Christmas buying guides as part of the newly launched TK Max Insider content hub.

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