Israel
Lean Elkins is the Founder and CEO of SocialGlow Consulting, a boutique digital marketing agency based in San Francisco and Tel Aviv. She also coaches individuals on millennial entrepreneurship, personal branding, and freelance success.
Hi, I'm Lena. I'm a 24-year-old freelance content marketer, and I have a big secret: I'm not a workaholic. In fact, I'm not even considered a good worker in the eyes of the traditional employment structure. I hate offices. I despise 9-to-5 requirements.
If you're a marketer and are looking to understand Reddit, the first thing to know is this: Reddit hates you. The growing social platform is notorious for monitoring and banning content that marketers share, and anything that can be even remotely deemed as promotional.
When I first embarked on an entrepreneurial path, I constantly felt bombarded by a range of self-inflicted insecurities. Some were small ("How much glitter is too much glitter on a company website?") and others were big ("What if I fail and run out of money and become homeless and die alone?").
Three weeks ago, I decided to quit my gym membership. It was for no particular reason - it just wasn't my scene and I didn't see the value in spending 289 shekels a month on it anymore. So, I went in and quit.
As every marketer is (hopefully) aware of, Snapchat is all the rage right now. Yes, a few other social platforms have recently taken temporary headlines (Peach, Music.ly, Anchor), but the overarching message is clear: Snapchat is here to stay and you might as well get used to it.
Dear Topsy users, We get that you're sad. Apple shut down Topsy and the world might be over. It's always hard to lose a loved one, especially when it made your searching binges so much easier. In case you still don't understand why Apple even bought Topsy to begin with, here's the jist.
Some might say that Facebook is the "spontaneous" friend. Everybody has one. They thrive on surprises, change their outfit six times a day and constantly adopt new trends. Occasionally, they get so excited that they forget to tell you that their plans have completely changed, so you better get on board fast.
I recently got a chance to speak with Jeff Bullas, one of social media's most prominent players. The Australian thought leader had a world of insight to share with me on everything from personal branding, to Snapchat, to blogging to business growth - let's hear what he had to say.
The idea that you have to develop your personal brand is not an option you leave out for the exam, having crammed up the rest of the stuff. In today's digital world with a gazillion channels and platforms, it's the only way to stay in control with your online persona(s).
As a social media and branding coach, I get asked the same question all the time: "How do I even find the right clients?" Unsurprisingly, one of the greatest fears amongst emerging freelancers is a lack of financial stability, paralyzing them from taking the necessary steps to succeed in their entrepreneurial pursuits.
So, long story short, I quit. As a 24-year-old, it's hard to always recognize what's happening to yourself when distracted with life's changes-graduation, jobs, new cities, friends, family, relationships, everything! So if you're a millennial (or you know one), here are some pretty sobering (pun intended) facts to know about alcohol consumption and its impact on our generation.
About a month ago, my boyfriend and I traveled to the U.S. to visit my family. It was awesome. In three weeks, we traveled to Atlanta, Birmingham, Memphis, Nashville, Washington D.C., and San Francisco. If you're thinking, "Woah, that's a lot of time to take off work," it is!
About a year ago, I saw a Facebook ad with a video of a man talking at USC. After reading its compelling value proposition and seeing its engaging image, I decided to click on it. In that video I discovered Gary Vaynerchuk for the first time, the man who would eventually become my professional idol.
As any content marketer knows, the blogging world is no longer run by teenagers on Tumblr who are writing about their high school dramas. (Fine, I'll admit I was one of those teenagers.) Today, blogging has become a lucrative industry. It has turned brands into storytellers, storytellers into thought leaders and writers into multimillion-dollar CEOs.
Over the past decade, I've watched my generation's attention shift from traditional consumer habits to tech-oriented ones. Today, we no longer flip through Seventeen Magazine and read college brochures to learn about the latest options and trends. We don't spend time pursuing store websites, reading promotional emails or buying college-prep books.