Laura Dolan

Global Content Marketing Leader

United States

Hey there! Thanks for stopping by my page!

Allow me to introduce myself. First and foremost, I am a wife, a stepmom, a dog mom, a cat mom, a twin (fraternal, don't go looking for someone who exactly resembles me, believe me, one's enough!) a podcaster, a writer, a singer for the Barbershop Harmony Society (BHS) and Sweet Adelines International (SAI), a journalist (someone who loves to journal, although I started out as a journalist, more on that later), and last but certainly not least, a weather enthusiast and cloud nerd.

I have been producing content for over 20 years so please feel free to browse some of my work. These particular pieces were written between the years 2011 - 2026.

Note: For anything written prior to 2018, the byline will be my maiden name, which is Laura Canter.

Many others have been lost over the years due to website redirects, acquisitions, or past companies just simply shutting down.

Now to get into the nitty gritty of my career, I am:

* A Results-Driven Content Producer
* A Marketing Team Leader
* A Prolific Short-Form and Long-Form Copywriter
* A Meticulous Copy Editor
* An Avid Social Media Manager
* A SEO and Metadata Expert
* A Self-Taught HTML Coder
* A Podcast Producer/Sound Editor and Host
* A Video Editor
* A Freelance Editor
* A Freelance Brand Marketer
* A Fractional Content Marketing Consultant
* A VP of Marketing for a Registered 501(c)3 Fine Arts Nonprofit Organization

Happy Reading!!

Portfolio
Substack
08/30/2026
The 2026 Job Market

There's something I want to say to all the job seekers out there:

Substack
06/24/2026
Is Good Grammar Dead?

People, please help me out with something: when did we decide as a society that it's no longer necessary to precede a word that begins with a vowel with the article "an" while speaking?

Substack
06/08/2026
Faith in Something Tangible

An elder millennial's struggle with optimism in a world that keeps proving the cynics right.

Unpublished
11/14/2025
Trifold Brochure for the Dogwood Blossoms Chorus

This is a brochure that I wrote the copy and designed the layout for as a marketing asset to promote the Sweet Adelines Chorus, the Dogwood Blossoms, a 501c-3 nonprofit organization. It was distributed at the Chamber of Commerce and other locations in and around Knox County, Ohio to raise awareness, visibility, and recruit new members.

Linkedin
12/17/2024
Future trends and predictions in content marketing for 2025

We are about to arrive in 2025, are you ready? Me neither, but here is something I can offer you to feel more prepared: a glimpse into emerging trends, technological advancements, and shifting consumer behaviors to take your content marketing game to the next level.

Linkedin
10/14/2024
The intersection of SEO and content marketing

SEO (Search Engine Optimization) and content marketing are two critical elements that, when aligned, can significantly enhance a brand's online presence and reach. As we approach 2025, businesses need to rethink how these two strategies intersect and reinforce each other to drive traffic, build auth

Linkedin
10/07/2024
How to create a content ecosystem that drives engagement

Do you ever feel creating compelling content that keeps your audience engaged can feel like chasing a moving target? There's so much we're competing with right now that going online in any capacity can feel overstimulating. So, what's the best way to stand out? It's time to explore, wait for it....

Linkedin
09/09/2024
The evolving role of video in content marketing

In the ever-changing landscape (or some might say "hellscape," depending on who you ask) of content marketing, video has emerged victorious as a dynamic and essential medium. Once considered a supplementary tool, video has now taken center stage, becoming an essential of many successful content mark

Linkedin
08/26/2024
So, you wanna start a podcast...

Not sure where to start? Here are some basic best practices for getting the ball rolling on your brilliant podcast idea. It's not as difficult as you think it is.

Issuu
05/01/2023
Tow Professional - Volume: 12 Issue: 3

Read Tow Professional - Volume: 12 Issue: 3 by Over the Mountain Media, Inc on Issuu and browse thousands of other publications on our platform. St...

Issuu
06/01/2023
Tow Professional - Volume: 12, Issue: 4

Read Tow Professional - Volume: 12, Issue: 4 by Over the Mountain Media, Inc on Issuu and browse thousands of other publications on our platform. S...

Issuu
10/10/2023
Tow Professional: Volume: 12, Issue: 7

Read Tow Professional: Volume: 12, Issue: 7 by Over the Mountain Media, Inc on Issuu and browse thousands of other publications on our platform. St...

Optimizely
The Big Book of DXP

This guide will help readers discover how they can eliminate guesswork and make every interaction matter.

Medium
08/18/2020
CRM: the secret to succeeding as a small business

My husband is the bass singer for a 50s and 60s rock and roll group called the Diamonds. Their manager, Gary Owens, is not only their baritone and saxophone player, but has managed the group for over...

Linkedin
Leveraging LinkedIn for lead generation

By Laura Dolan, Senior Copywriter, Keap According to Kinsta, "As of April 2020, LinkedIn has over 575 million users, with more than 260 million monthly active users. Of those LinkedIn users who are engaging with the platform monthly, 40% access it on a daily basis.

Quora
What are good ways to attract clients for our business?

Laura Dolan's answer: Lead generation services small businesses can leverage Now that we're well into the year 2020, to be forever known as the year of COVID I'm sure, things started to massively change for those who run their own business after February, and not necessarily for the better. In ...