United States
Marketing strategist and content creator with copywriting and brand development experience. Focused on defining voice and brand for SaaS and technology companies, establishing content strategies that ensure their messaging cuts through the clutter and makes an impact on key audiences.
Strategic Campaign Series | Landing Pages, Assets, and Blogs
Authored copy on this hub page, which is all about the omnichannel marketing strategies top brands use to deliver more 1:1 experiences that build customer loyalty, increase lifetime value, and drive growth and revenue.
Authored lead ebook for the Emarsys Power Up Your Omnichannel Marketing Strategy series, which reveals the insights and strategies top brands use to deliver 1:1 experiences that build customer loyalty, increase lifetime value, and drive revenue
Authored this blog, which explores how top brands drive revenue by meeting customers where they’re at, on the channels they prefer, with personalized 1:1 content.
This blog was created to support and drive traffic to the 2022 Gartner® Magic Quadrant™ for Personalization Engines report on sap.com (SAP Emarsys was named a leader). The blog also has a CTA driving readers to the recently created 6 Pillars of Cross-Channel Personalization ebook, which I originally wrote for Emarsys, and was asked to refresh/repurpose for SAP CX.
This SAP CX-branded ebook is based on an ebook I had written for Emarsys. As the original author, I was asked to re-write and refresh this ebook so it could be repurposed for SAP CX GTM teams. This piece of content required additional nuance, as brand guidelines were more strict. Additionally, only a select few of the brands and logos that appeared in the original ebook were permitted for this version.
This blog (1 of 3) was written as part of a competitive campaign sequence created in conjunction with our product marketing team (authored by me, bylined to our Senior Product Marketing Manager). These blogs directly target weaknesses of a competing customer engagement solution, and have been used in various email sequences, including SDR outreach. They also served as the foundational content for a webinar.
This blog (2 of 3) was written as part of a competitive campaign sequence created in conjunction with our product marketing team (authored by me, bylined to our Senior Product Marketing Manager). These blogs directly target weaknesses of a competing customer engagement solution, and have been used in various email sequences, including SDR outreach. They also served as the foundational content for a webinar.
This blog (3 of 3) was written as part of a competitive campaign sequence created in conjunction with our product marketing team (authored by me, bylined to our Senior Product Marketing Manager). These blogs directly target weaknesses of a competing customer engagement solution, and have been used in various email sequences, including SDR outreach. They also served as the foundational content for a webinar.
Authored the copy for this hub page, focused on exploring the email marketing strategies top brands use to engage more customers, increase conversions, and drive growth and revenue.
Authored this blog post as part of the Power Up Your Emails series, looking at how marketers can leverage their inactive data set to uncover hidden business opportunities and drive more revenue.
Learn why you must face and address your negative email metrics in order to build an email marketing strategy that yields growth and revenue.
Authored this blog post to support our Power Up Your Email series — exploring how email marketing strategy and deliverability are linked, and how personalized email can improve deliverability, conversions, and revenue.
Authored this ebook exploring how marketers can improve customer engagement and maximize revenue using the customer, product, and sales data they already have.
Authored copy for this webinar registration page, and also helped spearhead the strategy and content for this new ongoing series — the Inspiration Explorer series — which provides marketers with real-life strategies and tactics to enable omnichannel customer experiences and accelerate revenue goals.
Creative Client Work
This was work done by RHB on behalf of Mossberg & Company. As writer for RHB, I created copy for this animal health brochure, designed to attract animal healthcare and food providers to Mossberg & Company's print services.
This was work done by RHB on behalf of Bay Path University. As copywriter, I created copy and headlines for a series of postcards to be sent to prospective high school sophomore and juniors during their college search. The CTA for the postcards is to visit the campus, or learn more about the University's distinctive programs.
This yield acceptance folder was done by RHB on behalf of King's College. As writer for RHB, I provided the copy used for this print piece.
This was work done by RHB on behalf of the University of San Francisco. As copywriter I helped write seven distinct emails targeted to high school students during their college search. These emails were tailored for students based on their academic interest or prospective major. This example was written for students who were undecided in their academic program.
A full page magazine ad for Newfields nature and art center in Indianapolis, Indiana.
Instagram ad developed for Newfields nature and art center in Indianapolis, Indiana.
Miscellaneous [Blog Posts and More]
Guest blog post on The Future of Customer Engagement and Experience website exploring the impact that the end of third party cookies has on marketers.
Authored this blog, looking at specific holiday-season strategies and tactics that increase growth and revenue, incorporating customer quotes and webinar clips to support the message.
This article is part of our unPredictions series - no guesswork, no lofty trends, just real commerce marketing priorities to help you drive customer engagement and increase growth and revenue in 2022. Email is a powerful channel for expanding your reach - the more people that see your brand in their inbox, the better.
The good news: Marketing technology is more advanced and plentiful than ever. Seemingly endless point solutions exist in the market. Sure, it's a lot. But stack them all together and you can do just about anything you've ever wanted to do as a marketer. The bad news: Where are you going to find the time?
Authored hub page copy, which is a resource center for loyalty content — what loyalty is, how it impacts brands, and how it's essential for driving higher customer lifetime value.
Leveraging discounts to entice a customer to take action is one of the most tried-and-true marketing tactics around. A 5% off coupon here, a 10% off discount code there; you use these to entice your customers and, hopefully, drive them to take a certain action (namely: buy your stuff).
Creative Reports and Proposals
A comprehensive report for the app "Podium." Includes identification of the problem space, design concepts and use scenarios, and validation report.
A speculative content strategy guide developed for SPIN magazine, includes business background, competitive analysis, audience personae, social media strategy, and style guide.