Kim Helminski Keller, APR

PR professional, writer, speaker and educator

United States

Here's a bright idea:

Practice good public relations -- not the kind of PR that spins a story or issues a one-sided message, but the kind that focuses on building and strengthening the relationships between groups.

I believe in good public relations - the kind that focuses on respect, ethics, teamwork and real listening.

My work has led to me being a featured guest on programs such as "Fox and Friends," "BBC Radio World Have Your Say" and many other media outlets. I've also been an op-ed contributor to the Dallas Morning News and Fox News Latino.

In addition to all that, I'm an award-winning public relations professional with more than 25 years of experience in areas that include corporate communications, strategic philanthropy, content marketing and PR planning. I currently teach public relations and journalism courses at the University of North Texas.

Portfolio

Public relations work

MarketingProfs
Seven Tips for Improving Your Content Marketing With Scannable Web Content

We're about to ruin your day and make you rethink your entire marketing career with just one little observation: People are not reading your content marketing materials. They're not reading ours, either. Or anyone else's, for that matter. About half of those who check out an online article will scroll through the first screen of content, but they won't go any farther.

Home Business Magazine
05/07/2016
36 Fun Small Business Facts in Honor of Small Business Week

Mention "small business facts" in the wrong crowd, and you'll see a lot of eyes glaze over. It's not a category in Trivia Crack, so why should people care? Because good small business facts can be insightful and inspiring.

Tuscarora Council of the Boy Scouts of America
2008
Scout Scene Magazine

This magazine for a North Carolina Boy Scout council won the national organization's President's Award for Marketing Excellence. I created all the content.

Unt
PR class earns grant to promote First Amendment awareness among UNT students

Most college students know that the First Amendment protects freedom of speech, but they're not too sure about the other four freedoms. To be fair, most people, regardless of age, aren't sure. We can't forget freedom of religion, freedom of the press, the right to peaceful assembly and the right to petition.

https://youtu.be/vfZhkiRPhqU
University of North Texas
2022
Sample of PR teaching

I provided the text, narration and slides for an online public relations course that covers topics such as an overview of the field, its history, process, communication tools, and legal and ethical issues. This video sample covers the planning portion of the PR process. The video production was done by UNT.

Opinion and news writing

Fox News
01/11/2017
When The Pack Attacks: Is There Anything We Can Do To Fight Back Against Group Bullying?

The photos make like them look like girls who could be in my daughter's middle school; however, I'm not looking at yearbook photos, I'm looking at the mug shots of two Florida tweens charged with felony aggravated stalking. Police say their history of online bullying and verbal and physical assault contributed to the suicide of a former classmate, 12-year-old Rebecca Sedwick.