Joshua Borg

Copywriter/Content Strategist

United States

Copywriter and Content Strategist with a proven track record of building and leading high-performing teams to deliver compelling, conversion-focused content across brands and channels. Skilled in mentoring creatives of all levels, managing in-house and freelance teams of 10+, and driving multichannel campaign performance. Hands-on leader with deep expertise in direct response copywriting – especially email and landing pages – and a passion for using A/B testing to optimize engagement and results.

Portfolio

Emails

Weekly email to mortgage broker prospects
04/14/2025
Rocket Pro Newsletter

The purpose of this weekly email newsletter is to share timely market news, mortgage insights and updates on product launches. The audience on these are mortgage brokers and prospect clients.

B2B Email
Free Sales Flyers Announcement

This email was sent to brokers and agents letting them know about sales flyers they could brand with their own logo and contact information. This email was sent to 45,000+ clients and generated some of the highest web traffic to our marketing hub page.

B2B Email
Brand Ambassador Email

This email was sent out to clients to highlight that our PGA Brand Ambassador, Jimmy Walker, was taking part in the PGA Championship and looking to defend his title. Although the email was meant to drive awareness moreso than clicks, we saw higher than average email interaction.

B2B Email
Product Email

A weekly product email sent out to insurance brokers and agents. The intent of these emails are to highlight risks related to a specific insured, and then provide the broker/agent with the size of their opportunity to capitalize on that sector.

B2C Email
Fall-Themed Promotional Email

This email was sent to prospective clients letting them know of the thousands in savings they could receive if they worked with Quicken Loans for their next home buying and selling experience.

B2C Email
Potential Homebuyer Email

This email was being sent to potential first-time homebuyers and was meant to be a compassionate tone in walking them through steps of the underwriting process. The intent was to be more informative rather than driving click-through rates.

Mortgage Purchase Offer
Special Offer Email

This email went out to our servicing clients as part of our goal in retaining them for their future mortgage needs. We made sure to show them how even a 1% savings on their next loan could equal thousands of dollars saved, meaning more money back into their pockets.

Direct Mail

Direct Mail
Promotional Mailer

Mailer sent out to clients letting them know about our PowerPack offer, which helps homebuyers save when they sell their current home and buy their next.

Other

Calculator on Quicken Loans
PowerPack Landing Page

Landing page developed for a bundle promotion to help homebuyers save money on their next home purchase. Simple goal of the landing page was to allow users to calculate their potential savings on a new home and fill out a subsequent lead form.

Cyber Monday Campaign

Promotional Special Pricing for Cyber Monday
Email Campaign

Each year, Rocket Mortgage would offer special pricing for purchase and refinance loans on Cyber Monday. This was often the biggest sale of the year and generated the most leads. This particular year's sale for Cyber Monday was our highest performing flash sale in company history to date. This deck shows the email journey we sent throughout the day.

Quicken Loans Homepage
Quicken Loans Homepage

We had this web banner take over the Quicken Loans homepage on Cyber Monday to promote the special rates and pricing for the day.