Award winning healthcare marketing executive and award winning healthcare writer    john g. baresky

Bare Sky Marketing Healthcare Content Writing Services

John G. Baresky: Healthcare Industry Executive Marketing Leader, Content Strategist, Content Writer

Location icon United States

Welcome to my portfolio...

I elevate healthcare marketing success including brand, product, digital, content, managed care and market access strategy

This background spans an array of medical specialties, products, services and technologies.

My professional passion is the advancement of patient care and life sciences.

Scan the list of 14 units below then scroll down and click on the titles of examples to open them as they appear:

UNIT 1: Healthcare Marketing, Digital Marketing And Social Media Strategy

UNIT 2: Managed Care And Market Access Strategy

UNIT 3: Oncology And Cancer Treatment

UNIT 4: Amazon Care, Amazon Pharmacy - PillPack, Amazon Web Services, Amazon

UNIT 5: Healthcare Industry Innovation

UNIT 6: Healthcare Data And Clinical Technology

UNIT 7: Vaccines, Immunizations, Allergies

UNIT 8: Healthcare Industry Events And Leadership News

UNIT 9: Hospitals, Health Systems, Medical Practice Groups, Rural Healthcare

UNIT 10: Google Cloud Healthcare & Life Sciences, Verily Life Sciences, Alphabet

UNIT 11: Healthcare Business And Merger & Acquisition Strategy

UNIT 12: Healthcare Technology Case Studies, Whitepapers On RPA, EHR, EMR

UNIT 13: Digital And Print Marketing Communications (Earlier Deliverables)

UNIT 14: Bare Sky Marketing Portfolios And Blogs

Portfolio

UNIT 1: Healthcare Marketing, Digital Marketing Strategy, Social Media Strategy Publications

Bareskymarketing, Contently, Facebook, LinkedIn, Muck Rack, Pinterest, Twitter
2021
Healthcare Digital Marketing Retargeting Strategy For 2021 - John G. Baresky

2021 represents a year of new business challenges for the healthcare industry. Retargeting is a form of online advertising that orchestrates follow-up opportunities to engage viewers that have visited and left a website or social media venue.

Bare Sky Marketing, Facebook, Healthcare Medical Pharmaceutical Directory, LinkedIn, Medium, Twitter
2020
Healthcare Providers Investing In Website User Satisfaction - John G. Baresky

7 priorities to improve healthcare website patient experience and profitability. Medical groups, hospitals, health systems and specialty practices are improving how they manage their website and digital strategy to achieve their clinical care and commercial business objectives.

Bare Sky Marketing, Facebook, Healthcare Medical Pharmaceutical Directory, LinkedIn, Medium, Pinterest, Twitter
2020
7 Drivers: Pharmaceutical Television Advertising - John G. Baresky

Direct-to-consumer TV ads deliver results for prescription drug and other healthcare product manufacturers Television advertising for prescription drugs is a controversial practice but is an important component of the marketing strategy for many pharmaceutical manufacturers plus other healthcare product manufacturers.

Bare Sky Marketing, Facebook, Healthcare Medical Pharmaceutical Directory, LinkedIn, Medium, Pinterest, Twitter
2019
Healthcare Digital Marketing 90-Day Strategy and Tactics - John G. Baresky

For many healthcare, medical device and pharmaceutical product manufacturers and service providers, the 4th quarter is underway and the end of the fiscal year is approaching. Every minute and every dollar counts more than ever.

Medium | Healthcare Medical Pharmaceutical Directory
2018
6 Options To Improve Healthcare Content Marketing Performance -John G. Baresky

Sometimes even the best healthcare content can't be found... Quality healthcare content requires significant time, financial and technical investment to develop. Even with solid expertise and considerable resources, the highest quality material can be seemingly ineffective as search engines and audiences stream by it.

Bare Sky Marketing, Facebook, Healthcare Medical Pharmaceutical Directory, LinkedIn, Medium, Pinterest, Twitter
2019
Practical Innovation For Healthcare Digital Marketing: 5 Options - John G. Baresky

Healthcare digital marketing initiatives need to stay ahead of the pace as patient care, technology and competitor innovation never stagnate. Even when digital assets are performing at peak levels and sales are robust, there is already room for improvement.

Medium | Healthcare Medical Pharmaceutical Directory | Scribd
2017
A Deceptively Unique And Effective Healthcare Broadcast And Digital Marketing Strategy - John G....

For healthcare industry and other marketers, it is an optimum model to revisit and compare against existing TV advertising and digital marketing activities to develop more impactful and measurable marketing initiatives with greater ROI. With dwindling broadcast television audiences and an ever-increasing selection of alternative digital and social media venues for audiences to migrate to, healthcare marketers need to develop better advertising / marketing strategies and reap more...

Medium | Healthcare Medical Pharmaceutical Directory | Scribd
2018
8 Actions To Improve Healthcare Email Marketing Strategy And Tactics - John G. Baresky

The top email providers are Gmail, Yahoo, Outlook, GMX, Zoho, iCloud, AOL, Elude according to MUO... While numerous digital communication and promotion options exist, email continues to be one of the most preferred channels. Despite the demise of email marketing forecast years ago, it continues to be an attractive and effective tool in engaging audiences. Its performance and utility intrigues marketers and at the same time challenges them and their audience based on sheer volume and...

Medium | Healthcare Medical Pharmaceutical Directory
2017
Healthcare Brand And Digital Marketing Organizational Effectiveness: Put Five Ducks In A Row -...

Organize, Strategize, Optimize To Increase Effectiveness And Sales... Digital marketing initiatives are a mainstay in healthcare industry commercial organizations and sales generation activities. On the surface, they are aesthetically engaging and smoothly functional. Underneath, there is a wide array of organizational, financial and technical resources paddling furiously to develop and deploy them.

Medium | Healthcare Medical Pharmaceutical Directory
2017
Five Winning Healthcare Content Marketing Practices - John G. Baresky

The most successful healthcare content marketing strategies embrace the concept of relentlessly jockeying for position when it comes to audience engagement, search ranking and ROI... Healthcare And Technology Compete Against Themselves Everyday... Healthcare content marketing is a never ending race. Healthcare and digital technology are two industries which literally outpace themselves with innovation; as quickly as existing customer / sales opportunities are accounted for, new ones evolve...

Medium | Healthcare Medical Pharmaceutical Directory | Scribd
2017
Mobilizing Your Mobile Healthcare Marketing Strategy - John G. Baresky

Mobilize Healthcare Marketing And Sales ROI... With much of the globe accessing the Internet for information from mobile devices, mobile marketing is a critical element to consider in effectively engaging customers and driving sales. Clinicians (nurses, doctors, pharmacists, researchers, KOLs, etc.), healthcare administrators, risk management, purchasing professionals, patients and consumers rely on mobile devices to readily access information.

Medium | | Healthcare Medical Pharmaceutical Directory | Scribd
2017
Healthcare Digital Marketing ROI: Boost It with Infographs - John G. Baresky

Social media and other digital channels offer an array of choices to engage consumer, patient, clinician, payer and other stakeholders. There are many resources and strategies to choose from. Infographs have powerful attributes making strategic assets to improve healthcare digital marketing performance, social sharing, brand awareness and ROI. Go the distance in making it easy to share; there are countless infographs and other content featured in blogs and websites not easily shared or...

Medium | Healthcare Medical Pharmaceutical Directory | Scribd | Reddit
2017
Healthcare Digital Marketing / Social Media Marketing Course Correction Strategies- John G. Baresky

Healthcare digital marketing and social media marketing strategies are complex and inherently challenging to effectively manage. They require close alignment of significant staff, financial and technical resources to achieve maximum ROI. Upon reaching prime level of performance, the new challenge is maintaining productive results, breaking through plateaus and cultivating further growth.

Medium | Healthcare Medical Pharmaceutical Directory | Scribd
2017
A Simulation: The Buyer's Journey Of A Digital Healthcare Consumer And Social Media - John G....

Experience The Buyer’s Journey Of The Digital Healthcare Consumer… — A Combination Of Multiple Digital Venues, Social Media, Key Influencers And Personal Needs Making health plan choices is an annual buyer’s journey for many. It used to be as simple as “signing up for the company plan”. Changing trends in benefit designs (HSAs, HMOs, PPOs, FSAs, ACOs, health system-based plans, etc.) combined with consumer-driven healthcare and healthcare reform cultivated more variation. Digital resources...

Medium | Healthcare Medical Pharmaceutical Directory | Scribd
2017
Ten Healthcare Digital Marketing Actions To Improve ROI - John G. Baresky

Consumers, patients, clinicians, payers and other stakeholders across the healthcare industry coexist in a digital ocean of information sharing and data generation. Healthcare marketers of products and services live here as well and seek to maintain existing connections with customers and make new ones as more digital marketing options and venues emerge. Customer preferences, new digital technology and advancements in healthcare have a shared inertia healthcare marketers have to furiously...

Medium | | Healthcare Medical Pharmaceutical Directory | Scribd
2016
Pinterest and Healthcare Marketing -A Strategy Discussion - John G. Baresky

Like Amazon, Pinterest Delivers.... It seems every company is trying to find a way to "Amazon" their sales initiatives to reach more customers, promote product, establish social media presence and provide immediate access to generate a sale. What do so many healthcare companies and their marketers overlook in their digital and social media strategies?

UNIT 2: Managed Care And Market Access Strategy

Bare Sky Marketing, Facebook, Healthcare Medical Pharmaceutical Directory, LinkedIn, Medium, Pinterest, Twitter
2020
CENTENE ANNOUNCES ACQUISITION OF NEXTLEVEL HEALTH PARTNERS - John G. Baresky

Centene (NYSE: CNC) continues to strategically expand with its purchase of Illinois-based NextLevel Health Partners. The deal will enable Centene to add over 54,000 Medicaid members to its ranks.

Bare Sky Marketing, Contently, Facebook, LinkedIn, Pinterest, Twitter
2020
A Profile of Indian Health Service - IHS - John G. Baresky

Indian Health Services (IHS) is the federal agency providing healthcare to American Indians (AI) and Alaska Natives (AN). IHS administers mental, physical, social and spiritual health programs and services for members of recognized tribes.

Bare Sky Marketing, Facebook, Healthcare Medical Pharmaceutical Directory, LinkedIn, Medium, Pinterest, Twitter
2019
Six Pillars Of Healthcare Market Access Strategy In Emerging Markets - John G. Baresky

The global healthcare marketplace continues to evolve. Pharmaceutical manufacturers, medical device manufacturers and healthcare service companies are driving forward to find and develop the promising opportunities that exist in emerging markets.

Bare Sky Marketing, Facebook, Healthcare Medical Pharmaceutical Directory, LinkedIn, Medium, Pinterest, Twitter
2020
Vyepti: Lundbeck's New Migraine Therapy - John G. Baresky

The new migraine drug Vyepti (eptinezumab-jjm) from Lundbeck (OTCMKTS: HLUYY) competes in a thickly competitive therapeutic sector where managed care contracting and market access strategy with MCOs and PBMs will be critical for it to be successful..

Medium | Healthcare Medical Pharmaceutical Directory | Scribd
2017
IngenioRx: Anthem, CVS Health Join Forces - John G. Baresky

IngenioRx - Healthcare Business Climate Changer... The recent announcement of a PBM partnership between Anthem and CVS Healthcare is a significant development. Anthem is one of the largest managed care organizations in the United States. CVS Health is a coast-to-coast healthcare conglomerate comprised of retail / mail order / specialty pharmacy, home infusion, PBM and other clinical, commercial healthcare units.

Medium | Healthcare Medical Pharmaceutical Directory | Scribd
2017
Express Scripts Next Move ... Amazon?...Walmart? - John G. Baresky

With Anthem leaving in 2019 and a new year coming up fast, what can Express Scripts do for itself and investors? Anthem says, "Goodbye"... The pharmacy benefit management (PBM), health insurance, Blue Cross Blue Shield and investment communities are awash in chatter and speculation upon hearing the news Anthem does not plan to be a client of Express Scripts effective 2019.

Medium | Healthcare Medical Pharmaceutical Directory | Scribd
2017
California Pricing Regulations Drive Costs Higher - John G. Baresky

California, Other States Going Grizzly On Pharmaceutical Manufacturers ...According to the U.S. Census Bureau, California is the most populous state; with 39.25 million people its boundaries contain more individuals than the 21 least populous states combined... On Monday 10/9, California Governor Jerry Brown signed into law legislation requiring pharmaceutical manufacturers to report certain price hikes for prescription medicines.

Medium | Healthcare Medical Pharmaceutical Directory | Scribd
2017
CENTENE CORPORATION: BUCKING THE TREND - John G. Baresky

Over $40 billion in annual sales... Centene is a unique managed care conglomerate based in St. Louis, Missouri which has quietly grown into an industry leader. Founded in 1984, Centene has over 30,000 employees and generates over $40 billion in annual sales.

Medium | Healthcare Medical Pharmaceutical Directory | Scribd
2017
Outcomes-Based Pharmaceutical Manufacturer Contracts With Health Plans Getting Traction - John G.

Pharmaceutical manufacturers getting access via outcomes contracting... Health plans are increasingly seeking to feature performance guarantees in their contracts with pharmaceutical manufacturers. As drug costs rise, insurers want more bottom line certainty plan members have positive outcomes based on the therapeutic efficacy of the prescription medications they are taking.

Medium | Healthcare Medical Pharmaceutical Directory | Scribd
2017
The Mechanics of Deductibles, Big Data and Healthcare Marketing - John G. Baresky

Deductibles turn gears in consumer choice, plan design and risk management... Deductibles have become a standard healthcare benefit feature in many plans. In basic terms, a deductible is a specific dollar amount a health insurance plan requires a member to pay out-of-pocket towards medical care costs each year before the member's plan begins to pay for covered expenses.

UNIT 3: Oncology And Cancer Treatment

Bare Sky Marketing, Contently, Facebook, Medium, Facebook, Pinterest Twitter
2021
G1 Therapeutics' Cosela (trilaciclib) Earns FDA Approval For Oncology Care - John G. Baresky

The U.S. Food and Drug Administration (FDA) has approved a new oncology therapy developed by G1 Therapeutics. Cosela (trilaciclib) earned an indication from the FDA to decrease the incidence of chemotherapy-induced myelosuppression in adult patients when administered before a platinum/etoposide-containing regimen or topotecan-containing regimen for extensive-stage small cell lung cancer ( ES-SCLC).

Bareskymarketing, Contently, Facebook, LinkedIn, Muck Rack, Pinterest, Twitter
2020
Y-mAbs Therapeutics Earns FDA Oncology Approval For Danyelza (naxitamab-gqgk) - John G. Baresky

Y-mAbs Therapeutics, Inc. (NASDAQ: YMAB) has earned FDA approval for Danyelza (naxitamab-gqgk), in combination with granulocyte-macrophage colony-stimulating factor (GM-CSF), for pediatric patients one year of age and older and adult patients with relapsed or refractory high-risk neuroblastoma in the bone or bone marrow demonstrating a partial response, minor response, or stable disease to prior therapy.

Bareskymarketing, Contently, Facebook, LinkedIn, Muck Rack, Pinterest, Twitter
2020
October Is Natonal Breast Cancer Awareness Month - John G. Baresky

Breast Cancer Is A Significant Global Healthcare Challenge October is National Breast Cancer Month, a national observance in the United States that began in 1985. About 1 out of every 8 women in the U.S. (approximately 12%) will be diagnosed with breast cancer in their lifetime.

Bare Sky Marketing, Facebook, Healthcare Medical Pharmaceutical Directory, LinkedIn, Medium, Twitter
2020
ILLUMINA ACQUIRING ONCOLOGY DIAGNOSTICS INNOVATOR GRAIL FOR $7.1 BILLION - John G. Baresky

Gene sequencing leader Illumina Inc. (NASDAQ: ILMN) is investing $7.1 billion in cash and stock to buy oncology diagnostics brain trust Grail Inc. in a pairing of two west coast life sciences companies. Based in San Diego, California, Illumina is a leader in the development, manufacturing and marketing of integrated systems for analysis of genetic and biological testing.

Bare Sky Marketing, Contently, Facebook, LinkedIn, Pinterest, Twitter
2020
Astex Pharmaceuticals Inqovi Earns Oncology FDA Approval - John G. Baresky

Astex Pharmaceuticals, a division of Otsuka (OTCMKTS: OTSKY) has received FDA approval for Inqovi (decitabine and cedazuridine). It is indicated for the treatment of myelodysplastic syndromes (MDS) and chronic myelomonocytic leukemia (CMML) in adult patient populations.

Bare Sky Marketing, Contently, Facebook, LinkedIn, Pinterest, Twitter
2020
Genentech Breast Cancer Therapy Phesgo Earns FDA Approval - John G. Baresky

The FDA has approved Phesgo (pertuzumab, trastuzumab and hyaluronidase–zzxf) to treat adult patients with HER2-positive breast cancer that has spread to other parts of the body and for treatment of adult patients with early HER2-positive breast cancer.

Bare Sky Marketing, Facebook, Healthcare Medical Pharmaceutical Directory, LinkedIn, Medium, Pinterest, Twitter
2020
LILLY SCORES ONCOLOGY TRIFECTA WITH RETEVMO FDA APPROVAL - John G. Baresky

Eli Lilly's (NYSE: LLY) Retevmo (selpercatinib) has earned FDA approval. Retevmo’s 3 FDA-approved uses provide oncologists with a triple-threat to treat more patients. Its oral formulation is a plus to avoid costly and cumbersome IV administration and the two capsule strengths provide flexibility in dosing for clinicians.

Bare Sky Marketing, Facebook, Healthcare Medical Pharmaceutical Directory, LinkedIn, Medium, Pinterest, Twitter
2020
ABBVIE'S TWO NEW ONCOLOGY PARTNERSHIPS - John G. Baresky

John G. Baresky AbbVie (NYSE: ABBV) is wasting no time in making the most out of 2020. Following the FDA approval of their breakthrough Women's Health uterine fibroid therapy Oriahann ((elagolix, estradiol, and norethindrone acetate capsules; elagolix capsules)) and completion of their $63 billion acquisition of Allergan, AbbVie has immediately followed through by signing deals with Genmab (NASDAQ: GMAB) and Jacobio Pharmaceuticals.

Bare Sky Marketing, Facebook, Healthcare Medical Pharmaceutical Directory, LinkedIn, Medium, Pinterest, Twitter
2020
LYNPARZA (olaparib) GAINS NEW PROSTATE CANCER INDICATION - John G. Baresky

The FDA has issued approval for Lynparza (olaparib) in the treatment of adult patients with deleterious or suspected deleterious germline or somatic homologous recombination repair (HRR) gene-mutated metastatic castration-resistant prostate cancer (mCRPC) who have progressed following prior treatment with Xtandi (enzalutamide by Pfizer/Astellas) or Zytiga (abiraterone by Centocor/Johnson & Johnson).

Bare Sky Marketing, Facebook, Healthcare Medical Pharmaceutical Directory, LinkedIn, Medium, Pinterest, Twitter
2020
SARCLISA: SANOFI'S NEW ONCOLOGY DRUG EARNS FDA APPROVAL - John G. Baresky

A new multiple myeloma therapy... Sarclisa (isatuximab-irfc) is a new IV oncology product from Sanofi that is approved by the FDA for use in the treatment of adult patients with relapsed refractory multiple myeloma who have already received at least two prior therapies.

Bare Sky Marketing, Facebook, Healthcare Medical Pharmaceutical Directory, LinkedIn, Medium, Pinterest,Twitter
2019
Merck Keytruda and Eisai Lenvima Achieve Triple Approval - John G. Baresky

Oncology initiatives in Women's Healthcare have gained another valuable therapy to improve patient care and outcomes... Merck & Co.'s Keytruda and combination partner therapy Eisai's Lenvima will keep their respective marketing and sales units very busy in the upcoming months.

Bare Sky Marketing, Facebook, Healthcare Medical Pharmaceutical Directory, LinkedIn, Medium, Pinterest, Twitter
2020
LILLY'S CYRAMZA (ramucirumab) GAINS 6th FDA-APPROVED ONCOLOGY INDICATION - John G. Baresky

The U.S. Food and Drug Administration (FDA) has approved Cyramza (ramucirumab injection, 10 mg/mL solution), in combination with erlotinib for first-line treatment of patients with metastatic non-small cell lung cancer ( NSCLC) with epidermal growth factor receptor ( EGFR) exon 19 deletions or exon 21 (L858R) mutations.

UNIT 4: Amazon Care, Amazon Pharmacy - PillPack, Amazon Web Services, Amazon, Inc.

Medium | Healthcare Medical Pharmaceutical Directory | Twitter | LinkedIn
2020
AMAZON ENTERS WEARABLES MARKET WITH "HALO" - John G. Baresky

Amazon is taking the plunge into the wearables market sector with the introduction of "Halo". It will be competing with Apple Watch, Garmin, Google Fitbit and other contenders in the fitness tracker and wearable healthcare consumer technology categories.

Bare Sky Marketing, Facebook, Healthcare Medical Pharmaceutical Directory, LinkedIn, Medium, Pinterest, Twitter
2020
Amazon COVID-19 Feeding Frenzy - John G. Baresky

Is Amazon's COVID-19 Healthcare Coalition membership the catalyst it needs to succeed in rural healthcare, hospitals and health systems?

Bare Sky Marketing, Facebook, Healthcare Medical Pharmaceutical Directory, LinkedIn, Medium, Pinterest, Twitter
2020
What Is PillPack's Next Move? - John G. Baresky

In 2020 Amazon and PillPack have 2 new PBMs partnerships underway, learn more about their clinical and commercial strategy here...

Bare Sky Marketing, Facebook, Healthcare Medical Pharmaceutical Directory, LinkedIn, Medium, Pinterest, Twitter
2019
Amazon Treks Deeper Into Healthcare: Amazon Care - John G. Baresky

Amazon Care Amazon ( NASDAQ: AMZN ) has launched an employee health clinic in Seattle for corporate staff named "Amazon Care". It was introduced via website, "Amazon.Care", a venue presently accessible to outside audiences but not formally announced to the public or investors.

Bare Sky Marketing, Facebook, Healthcare Medical Pharmaceutical Directory, LinkedIn, Medium, Pinterest, Twitter
2019
Amazon Launches Transcribe Medical - John G. Baresky

Amazon introduces transformational healthcare automatic speech recognition ( ASR ) application which accurately processes patient and clinician conversation plus medical and pharmacological descriptions or terminology to enrich EHR / EMR data resources

Bare Sky Marketing, Facebook, Healthcare Medical Pharmaceutical Directory, LinkedIn, Medium, Pinterest, Twitter
2019
Amazon And PillPack Have Options - John G. Baresky

Amazon and its online pharmacy unit, PillPack, have a significant challenge. On the surface, it appears to involve only a small, Iowa-based healthcare and prescription data technology company, ReMyHealth, but drastically scales up and potentially involves some of the largest retail and mail order pharmacy, MCO / PBMs and pharmacy associations in the nation - and a somewhat ambiguous organization known as Surescripts.

Bare Sky Marketing, Facebook, Healthcare Medical Pharmaceutical Directory, LinkedIn, Medium, Pinterest,Twitter
2019
Amazon Web Services Team Up With Pittsburgh Health Data Alliance - John G. Baresky

In a new healthcare quest, Amazon Web Services ( AWS ) unit partners with University of Pittsburgh, University of Pittsburgh Medical Center and Carnegie Mellon University Amazon is extending its reach into healthcare. Their cloud computing business unit, AWS Cloud will share its machine learning ( artificial intelligence technology ) and enormous cloud computing resources with the Pittsburgh Health Data Alliance ( PHDA ).

Bare Sky Marketing, Facebook, Healthcare Medical Pharmaceutical Directory, LinkedIn, Medium, Pinterest, Twitter
2019
Amazon's New Online Mail Order Pharmacy "PillPack" Is Underway! - John G. Baresky

Amazon has demonstrated its ability to enter new markets and successfully disrupt them. Numerous retailer and other commercial sectors have felt their squeeze; even the logistics companies transporting products to consumers and businesses feel the competitive pressure.

Medium | Healthcare Medical Pharmaceutical Directory | Scribd
2017
Amazon: Who Will They Bite In Healthcare? -John G. Baresky

South America's largest predator, the Amazon's Black Caiman alligator can grow up to 20 feet in length and over 1,000 pounds... Healthcare distributors, medical suppliers, wholesalers, GPOs, retailers and even product manufacturers are at risk... As Amazon prepares to explore the healthcare sector for more revenue and customers, there are numerous strategies and competitive maneuvers for it to consider.

Medium | Healthcare Medical Pharmaceutical Directory | Scribd
2016
Amazon: Preparing To Flood The Healthcare Industry -John G. Baresky

Amazon's current flows year round... It's the holiday season and shoppers are in the stores and online. Amazon is taking orders, filling orders, shipping orders. Once the season is over, they capably process returns, refunds and exchanges -all the while shipping out new orders. Amazon's is relentlessly moving forward.

UNIT 5: Healthcare Industry Innovation

Bare Sky Marketing, Facebook, LinkedIn, Medium, Muck Rack, Pinterest, Twitter
2021
Biogen's Alzheimer's Drug Aduhelm Earns FDA Approval - John G. Baresky

The FDA has approved Biogen's (NASDAQ: BIIB) Aduhelm (aducanumab) for the treatment of Alzheimer's disease, giving patients and medical professionals a desperately needed treatment option of which there are very few. Biogen developed the drug in collaboration with Tokyo, Japan-based Eisai, Co. (OTCMKTS: ESALY).

Bare Sky Marketing, Healthcare Medical Pharmaceutical Directory, Medium, LinkedIn, PinterestTwitter
2021
AXA Chooses Microsoft As Telehealth Partner - John G. Baresky

Paris-based financial services and insurance giant AXA (OTCMKTS: AXAHY) has selected enterprise technology leader Microsoft (NASDAQ: MSFT) as its partner to build a full-strength telehealth program for its clients and their members. AXA is one of the largest health insurers in the world.

Bareskymarketing, Contently, Facebook, LinkedIn, Muck Rack, Pinterest, Twitter
2021
FDA Approves Regeneron's Evkeeza (evinacumab-dgnb) Cholesterol-Lowering Therapy - John G. Baresky

The U.S. Food and Drug Administration (FDA) has issued Regeneron approval for its advanced cholesterol-reducing therapy Evkeeza (evinacumab-dgnb). The product is approved and indicated as an adjunct therapy to other low-density lipoprotein cholesterol (LDL-C) lowering drugs for use with treating patients diagnosed with homozygous familial hypercholesterolemia (HoFH).

Bare Sky Marketing, Facebook, Healthcare Medical Pharmaceutical Directory, LinkedIn, Medium, Twitter
2021
ViiV Healthcare Unveils New HIV Therapy Cabenuva - John G. Baresky

ViiV Healthcare, a company exclusively devoted to the HIV/AIDs marketplace, has announced the FDA has approved its latest new therapy Cabenuva (cabotegravir and rilpivirine)

Bareskymarketing, Contently, Facebook, LinkedIn, Muck Rack, Pinterest, Twitter
2020
UROVANT'S NEW OAB DRUG GEMTESA (vibegron) Earns FDA APPROVAL - John G. Baresky

The U.S. Food and Drug Administration (FDA) has approved Urovant Sciences' new drug Gemtesa (vibegron) for the treatment of overactive bladder ( OAB) with symptoms of urge urinary incontinence ( UUI), urgency and urinary frequency in adults.

Bareskymarketing, Facebook, LinkedIn, Muck Rack, Pinterest, Twitter
2020
Zokinvy (lonafarnib) Earns FDA Approval - John G. Baresky

FDA approves Zokinvy (lonafarnib) based on an indication to reduce the risk of death due to Hutchinson-Gilford progeria syndrome and for the treatment of certain processing-deficient progeroid laminopathies

Bare Sky Marketing, Facebook, Healthcare Medical Pharmaceutical Directory, LinkedIn, Medium, Pinterest, Twitter
2020
2020: A Robust Year For Contract Research Organizations (CROs) - John G. Baresky

Contract research organizations have been around for decades. They have been the go-to for pharmaceutical, medical device and other companies seeking immediate access to specialized research resources, quality control monitoring and other services. Their role in the healthcare industry and the array of capabilities they possess has multiplied many times over.

Medium, LinkedIn, Twitter, Bare Sky Marketing
2020
REGENERON SEEKING EARLY USE AUTHORIZATION FOR COVID-19 ANTIBODY THERAPY - John G. Baresky

Regeneron (NASDAQ: REGN) is excited about the promising clinical trial research results it is achieving with its COVID-19 antibody treatment candidate REGN-COV2. They are having conversations with the U.S. Food and Drug Administration (FDA) about receiving Emergency Use Authorization (EUA) clearance for REGN-COV2 to accelerate the product's availability to the marketplace.

Bare Sky Marketing, Contently, Facebook, LinkedIn, Pinterest, Twitter
2020
Eli Lilly Alzheimer's Diagnostics Agent Earns FDA Approval - John G. Baresky

Avid Radiopharmaceuticals, a business unit of Eli Lilly (NYSE: LLY ), has received FDA approval for its Tauvid (flortaucipir F18) therapy used in the imaging of a distinctive brain characteristic associated with Alzheimer’s disease referred to as tau pathology.

Bare Sky Marketing, Facebook, Healthcare Medical Pharmaceutical Directory, LinkedIn, Medium, Pinterest, Twitter
2020
MERCK UNVEILS TRIPLE THREAT COVID-19 STRATEGY - John G. Baresky

Kenilworth, New Jersey-based Merck (NYSE: MRK) has launched a 3-prong business initiative to combat COVID-19 and once again demonstrate its clinical and competitive mettle in global healthcare. Their strategy is centered on spearheading the development of two vaccines and one antiviral agent.

Bare Sky Marketing, Facebook, Healthcare Medical Pharmaceutical Directory, LinkedIn, Medium, Pinterest, Twitter
2020
Gilead Sciences' Epclusa Scores Pediatric Hep C Win - John G. Baresky

Supplemental application to treat hepatitis C approved by FDA... Epclusa (sofosbuvir and velpatasvir), in combination with ribavirin, has been issued a supplemental approval to be used in children ages 6 years and older or weighing at least 37 pounds (17 kilograms) diagnosed with any of the six Hepatitis C virus (HCV) genotypes - or strains - without cirrhosis (liver disease) or with mild cirrhosis.

Bare Sky Marketing, Contently, Facebook, LinkedIn, Pinterest, Twitter
2020
WALGREENS ROLLING OUT DELIVERY IN 15 MAJOR U.S. CITIES - John G. Baresky

For over 100 Walgreens has built its esteemed pharmacy empire on strategic innovation. As it rolls into a new decade, it has already introduced a new chief medical officer, Dr. Kevin Ban, a new president, Richard Ashworth, and is now expanding delivery service from 2 metropolitan areas into an additional 13.

Bare Sky Marketing, Facebook, Healthcare Medical Pharmaceutical Directory, LinkedIn, Medium, Pinterest, Twitter
2020
Roche Escalating COVID-19 Test Production - John G. Baresky

Roche has communicated its diagnostics business unit is accelerating the production of its Elecsys Anti-SARS-CoV-2 antibody test to come to the aid of U.S. and world markets. The company has shared the news that the U.S. Food and Drug Administration (FDA) has issued it an Emergency Use Authorization (EUA) for the diagnostic product.

Bare Sky Marketing, Facebook, Healthcare Medical Pharmaceutical Directory, LinkedIn, Medium, Pinterest, Twitter
2020
Horizon Therapeutics Introduces Tepezza (teprotumumab-trbw) - John G. Baresky

Horizon Therapeutics (NASDAQ: HZNP) has received approval for its thyroid eye disease Tepezza (teprotumumab-trbw) pharmaceutical product. Thyroid eye disease (TED) is a healthcare condition centered on inflammation of the eyes, eye muscles, eyelids, tear glands and fatty tissues behind the eye. TED, also known as Graves' Orbitopathy or Ophthalmopathy, is an autoimmune condition.

Bare Sky Marketing, Facebook, Healthcare Medical Pharmaceutical Directory, LinkedIn, Medium, Pinterest, Twitter
2019
EVALI: “E-Cigarette, Or Vaping, Product Use Associated Lung Injury” - John G. Baresky

CDC has defined vaping-related illnesses as “EVALI” –an abbreviation for “e-cigarette, or vaping, product use associated lung injury”. As the issues surrounding the use and healthcare consequences of e-cigarettes and vaping continue, medical professionals, the Centers for Disease Control and the FDA are dialing in quickly while engaging multiple related concerns.

Bare Sky Marketing, Facebook, Healthcare Medical Pharmaceutical Directory, LinkedIn, Medium, Pinterest, Twitter
2020
Novo Nordisk Launches New Oral Therapy For Diabetes Care Patients "RYBELSUS" - John G. Baresky

With diabetes as a growing healthcare issue around the globe, medical professionals benefit from having more advanced treatment options to prescribe their patients... With the FDA's approval, Novo Nordisk has announced they are launching a new oral therapy for diabetes care. Expectations are the new product named "Rybelsus" will generate over $5 billion in sales by 2026.

Medium | Healthcare Medical Pharmaceutical Directory | Scribd
2017
BIOSIMILAR CLASH OF THE TITANS: - John G. Baresky

Biosimilar Warfare... Merck & Co and partner Samsung Bioepis have introduced their biosimilar version of Johnson & Johnson's Remicade in the United States healthcare marketplace. They are not shy in their intent to make a name in the biosimilar sector for themselves.

Medium | Healthcare Medical Pharmaceutical Directory | Scribd
2016
U.S. Healthcare Business Models: A Tradition Of Change Since 1751 -John G. Baresky

United HealthCare continues the trend... Take a close look at the picture. It is the first hospital in the United States. Known as "Pennsylvania Hospital", it was founded on May 11, 1751 by Benjamin Franklin and Dr. Thomas Bond. It is located in Philadelphia, Pennsylvania and is on the National Register of Historic Places.

Medium | | Healthcare Medical Pharmaceutical Directory | Scribd
2018
Catalysts Driving Healthcare Industry Change 2018

Digitalization, Consolidation, Private Equity, Business Model Hybridization, Audience Migration, Amazon, Google, Apple 2018 promises to be an eventful year across multiple healthcare sectors based on 2017's high performance direction. While healthcare has never been an industry to hover from year to year, there will be an array of significant changes impacting clinician, commercial and consumer / patient interests.

UNIT 6: Healthcare Data And Clinical Technology

Bareskymarketing, Contently, Facebook, LinkedIn, Muck Rack, Pinterest, Twitter
2020
Microsoft Cloud For Healthcare: 15 Days To Launch - John G. Baresky

The company has announced its new Microsoft Cloud dedicated to healthcare will be available on 10/30/20. Microsoft introduced the development of this new initiative in May and is now positioned to benefit an array of eager medical professionals, healthcare provider organizations, partners and investors.

Bare Sky Marketing, Contently, Facebook, LinkedIn, Pinterest, Twitter
2020
UPMC: $1 Billion Life Sciences Investment - John G. Baresky

University of Pittsburgh Medical Center (UPMC) and its Enterprises unit are deploying $1 billion for life sciences investments; UPMC continues to advance patient care as a global healthcare leader

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2020
FDA Launches New Digital Health Center of Excellence - John G. Baresky

The FDA has unveiled its new Digital Health Center of Excellence as a major enhancement to its ability to support the use of technology in patient care. The new agency unit will operate within the Center for Devices and Radiological Health (CDRH) located in Silver Spring, Maryland.

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2020
UnitedHealth Group Partners With Microsoft - John G. Baresky

UnitedHealth Group (UHG) and Microsoft Corp. are developing and launching a "back-to-workplace" healthcare initiative called ProtectWell. It's a formal plan and technology-driven solution for employers and their staff members.

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2020
Patient EHR Access Via Mobile Coming Soon? - John G. Baresky

Proposed changes to the 21st Century Cures Act include making electronic health record (EHR) data and other healthcare information accessible to patients/consumers via mobile technology. Why is Epic Systems against it? Numerous benefits include health literacy and personal patient care knowledge while privacy, security and costs are important considerations.

Medium, Healthcare Medical Pharmaceutical Directory, Scribd
2018
DNAnexus Investor Gene Pool Includes Google And Microsoft - John G. Baresky

Microsoft and Google are both investors in DNAnexus, a high profile precision medicine start-up... DNAnexus is a leader in biomedical informatics and data management. Its latest round of funding totaled approximately $58 million. DNAnexus, which has developed a cloud-based platform for biomedical informatics and data management, will apply the monies towards precision medicine and genomic data management solutions for clinical trials.

Medium | Healthcare Medical Pharmaceutical Directory | Scribd
2017
Return Of The House Call: Telemedicine Gaining Ground -John G. Baresky

Telemedicine Here To Stay... Healthcare has always been an industry synonymous with change. How it is paid for, who provides it, procedures performed, medicines prescribed are touchpoints which are top-of-mind when it comes to healthcare industry changes. Telemedicine and how / where healthcare is provided is increasingly becoming a mainstay topic.

UNIT: 7 Vaccines, Immunizations, Allergies

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2020
FLU SEASON 2020-2021: A Tandem Flu And COVID-19 Strategy - John G. Baresky

Preparation for the 2020-2021 flu season is underway even as we continue to grapple with the immediate threat of COVID-19. The upcoming flu season will be even more strategically regarded than in years past and the anticipated demand for flu immunizations greater.

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2020
Moderna and BARDA Sign COVID-19 Vaccine Development Contract - John G. Baresky

Moderna is deploying its mRNA expertise to immunization development... Washington has signed on another biotech firm to help find a vaccine solution to COVID-19. Moderna and the Biomedical Advanced Research and Development Authority ( BARDA) have entered into an agreement to accelerate the development of an immunization for COVID-19.

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2020
FDA Approves Audenz For Influenza A Virus H5N1 Subtype - John G. Baresky

Audenz (Influenza A (H5N1) Monovalent Vaccine, Adjuvanted), developed by Seqirus, has been approved by the FDA. The product is indicated for use in persons 6 months of age and older at increased risk of exposure to the influenza A virus H5N1 subtype contained in the vaccine.

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2020
Coronavirus 2019-nCoV: A Public Health Emergency of International Concern (PHEIC) - John G. Baresky

WHO has issued PHEIC status only 5 times before... The World Health Organization has declared the Coronoavirus 2019-nCoV a Public Health Emergency of International Concern ( PHEIC). The declaration of PHEIC is rare. Upon its designation, various government agencies, healthcare institutions and other stakeholders are officially organized to act and escalate measures in collaboration with each other to combat the issue.

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2020
Q&A Flu Season Update: 2019-2020 - John G. Baresky

The Centers for Disease Control ( CDC ) plus other government healthcare agencies and medical professionals are closely monitoring what is shaping up to be a formidable Flu season. Who is most at risk for Flu? Individuals spanning infant to elderly are susceptible to the Flu virus.

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2019
Merck Develops First Regulatory Approved And Licensed Ebola Vaccine: Ervebo - John G. Baresky

Merck ( NYSE: MRK ) has announced its Ebola vaccine, Ervebo, has been approved by European regulators. The product, which has already been deployed in its investigational format in the Democratic Republic of Congo ( DRC ), was cleared by Europe's "Committee For Medicinal Products for Human Use ( CHMP )" and will be manufactured in Germany.

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2019
World Health Organization Partners With Facebook And Instagram To Stop Spread Of Inaccurate...

Public health experts center on false content online as playing a significant role in scaring parents away from getting their children vaccinated... Facebook and Instagram will direct users searching for Measles immunization information and other types of vaccine details to the World Health Organization ( WHO ) for credible facts.

Medium | Healthcare Medical Pharmaceutical Directory | Scribd
2017
HPV Vaccines: Oncology And STD Medical Breakthroughs -John G. Baresky

Options to immunize against HPV... Gardasil, Gardasil 9 and Cervarix: your table is ready. Each of these products is FDA-approved to prevent HPV infection; Gardasil is a Merck product, Cervarix is produced by GlaxoSmithKline. They are all effective against HPV types 16 and 18, the two high-risk HPVs which cause about 70% of cervical cancers and a greater percentage of some of the other HPV-associated cancers.

UNIT 8: Healthcare Industry Events And Leadership Profiles

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2021
Women's History Month: Doctor Adeline Fagan

Her Leadership And Sacrifice: Dr. Adeline Marie Fagan - Learn her story and follow her example

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2021
Pediatric Transplant Week 4/18-4/26: Organ Donors Needed! - John G. Baresky

National Pediatric Transplant Week focuses on saving the lives of those persons just starting out in life. - Organ transplant medical professionals need more persons to register as organ donors so they can save more lives.

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2021
EXECUTIVE PROFILE: Merck's New CEO Robert Davis - John G. Baresky

Global pharmaceutical giant Merck (NYSE: MRK) has named Robert Davis as their next chief executive officer. Davis joined Merck as a chief financial officer in 2014. .

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2021
National Organ Donation Day Is Sunday, February 14th, 2021 - John G. Baresky

National Organ Donation Day Is Sunday, February 14th, 2021 --organ donors save lives; register now to become an organ donor! The Health Resources & Services Administration (HRSA) designates Sunday 2/14/ 21 as National Donor Day. National Donor Day recognizes persons in need of an organ transplant, organ donors and urges more people to register to become organ donors.

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2020
National Donor Day, Friday, February 14, 2020 - Be An Organ Donor! - John G. Baresky

Friday, February 14th is National Donor Day --Donor as in Organ Donation - Over 120,000 persons in the United States are in need of an organ transplant. For many of them, their life depends on it. Almost 40,000 organ transplants were conducted in 2019, setting another record for this medical procedure.

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2020
University Of Iowa Pediatric Neurosurgeon Earns Highest National Award - John G. Baresky

Dr. Arnold Menezes, MBBS, University of Iowa professor and vice-chairperson of the Department of Neurosurgery, earns 2019 Franc D. Ingraham Award for Distinguished Service and Achievement. It is the highest honor issued by the American Association of Neurological Surgeons and Congress of Neurological Surgeons Section on Pediatric Neurological Surgery

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2020
Bristol Myers Squibb Builds Executive Ranks with Elizabeth Mily - John G. Baresky

Bristol Myers Squibb (BMS) is fortifying its senior leadership with the addition of Elizabeth Mily as Executive Vice President, Strategy & Business Development. According to information shared by BMS (NYSE: BMY), Elizabeth will lead strategy and all business development activities such as strategic partnerships, mergers & acquisitions and other important initiatives.

Medium | Healthcare Medical Pharmaceutical Directory | Twitter | LinkedIn
2020
Walgreens Announces New President - John G. Baresky

Deerfield, Illinois-based Walgreens Boots Alliance (NASDAQ: WBA) has selected John Standley as president of Walgreens. Standley will be responsible for all of the pharmacy giant's store operations in the United States.

Bare Sky Marketing, Facebook, Healthcare Medical Pharmaceutical Directory, LinkedIn, Medium, Pinterest, Twitter
2020
Dark Chocolate a Healthier Choice for Valentine's Day - John G. Baresky

February is fast approaching and chocolate is a Valentine's Day staple. Over 55 million pounds of chocolate are sold during the week leading up to Valentine's day. Chocolate is not an essential food group nor an essential vitamin but its popularity deserves attention on any given day.

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2019
A First In U.S. History: Females Outnumber Males In Medical Schools - John G. Baresky

The Association of American Medical Colleges ( AAMC ) reports that based on its data, more females than males are enrolled as medical students throughout the nation. Medical school applicants and medical school enrollees are transforming the future of physician ranks.

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2019
Abbott CEO Miles White Transformed The Global Pharmaceutical, Diagnostic And Medical Device...

The CEO with a 20 year track record of clinical and commercial success is stepping down. A strategic succession of executive leadership at Abbott is underway. After 21 years as CEO, legendary pharmaceutical, diagnostic and medical device merger & acquisition strategist and corporate leader Miles White is handing over the CEO reins of Abbott to his planned successor, Robert Ford, Chief Operating Officer and President of Abbott, Inc.

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2019
CEO Resigns As Major Broadcasters Ban JUUL Ads And FDA Probe Begins - John G. Baresky

In an era of wellness, healthcare costs, tobacco avoidance and pharmaceutical medical device regulation; how did e-cigarettes and vaping products avoid more medical scrutiny until now? JUUL CEO resigns... Kevin Burns has resigned as Juul's CEO. Burns will be replaced by former Altria executive K.C. Crosthwaite.

UNIT 9: Hospitals, Health Systems, Medical Practice Groups, Rural Healthcare

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2021
USDA Invests $42 Million In Rural America For Healthcare And Education - John G. Baresky

The USDA has announced it is funding 86 projects through the Distance Learning and Telemedicine (DLT) grant program. It helps rural healthcare organizations and rural educators improve their connections with and better support their patients or students. The new flow of monies is largely attributed to the demands and issues triggered by the COVID-19 pandemic.

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2020
UPMC And CarePathRx Form Partnership In $400 Million Deal - John G. Baresky

UPMC is selling their home infusion and specialty pharmacy company, Chartwell, to CarePathRx for about $400 million. As part of the deal, it is also committed to being a strategic investor in CarePathRx which is private equity owned.

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2020
Encompass Health and The University of Iowa Collaborate To Advance Patient Rehabilitation Care -...

One of the nation’s largest rehabilitation health networks, Encompass Health (NYSE: ECH), and The University of Iowa Health Care Hospital & Clinics have launched a collaboration through the opening of a new facility they will jointly operate. The venture is centered around its new inpatient rehabilitation center, the University of Iowa Health Network Rehabilitation Hospital.

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2020
Celebrate National Rural Health Week 11/15-11/21 - John G. Baresky

The Health Resources & Services Administration (HRSA) has designated 11/15-2/21 National Rural Healthcare Week. It focuses on the leadership, innovation and challenges that rural medical professionals and their healthcare provider organizations embrace everyday to fulfill their care mission. A pivotal day of focus is Thursday, 11/19 which is designated as National Rural Health Day.

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2020
NATIONAL UROLOGY MEDICAL GROUP FORMED WITH PRIVATE EQUITY - John G. Baresky

Two medical groups largely focused in urology and associated patient care have joined together with the support of private equity and formed what is likely the largest urology patient care healthcare provider organizations in the United States.

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2020
RURAL HOSPITALS NEED A CURE FAST - John G. Baresky

Access to care in rural areas is a national healthcare issue that cannot heal on its own... Between January 2010 and January 2020, 114 rural hospitals closed. More than 30 of these were critical access facilities. The University of North Carolina Cecil G. Sheps Center for Research provides further insights as to the total number of rural hospitals closed since 2005 total 170.

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2020
National Leader In Fertility Partners With Private Equity - John G. Baresky

One of the largest fertility medical practice organizations in the United States, Shady Grove Fertility, has partnered with the healthcare private equity firm Amulet Capital Partners LP to develop and launch a business solutions platform to support the advanced and unique needs of fertility practices.

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2020
4 Chicago Hospitals Forming New Health System - John G. Baresky

To maintain healthy populations, community residents need access to quality care. Four Chicago hospitals located in the city's southside area are forming a health system to improve care and generate economic opportunity.

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2020
Illinois Bone & Joint Institute and Hinsdale Orthopaedics Join Forces - John G. Baresky

A prominent Chicago area orthopedic medical group has recently grown substantially larger. Illinois Bone & Joint Institute (IBJI) has announced another leading orthopedic medical group, Hinsdale Orthopaedics, is joining its group. The combined organizations will have over 25 locations including 4 with MRI centers plus approximately 150 physicians providing an array of advanced orthopedic patient care.

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2019
Illinois Bone and Joint Institute Adds 3 Orthopedic Surgeons To Staff - John G. Baresky

There is a shortage of physicians across the United States but Illinois Bone and Joint Institute, based in the Chicago suburb of Des Plaines, Illinois has no issues with attracting top surgical talent in one of the largest and most competitive healthcare marketplaces in the nation.

Medium | Healthcare Medical Pharmaceutical Directory | Scribd
2017
Eruption: Another Mega Health System Merger In The Chicago Marketplace - John G. Baresky

According to Kaufman Hall, a Skokie, Illinois based management consulting firm with a long-established healthcare business practice, the number of hospital mergers and acquisitions in 2017 is on track to exceed the number of deals reported in 2016... Chicago's health system environment undergoing more drastic change...

Medium | Healthcare Medical Pharmaceutical Directory | Scribd
2017
Tenet Healthcare Selling Off Hospitals...And Maybe More... - John G. Baresky

A survey from Deloitte and the Healthcare Finance Management Association of 90 hospital financial executives from merged or acquired organizations and phone interviews with 13 healthcare leaders indicates hospitals and health systems are looking to mergers and acquisitions for financial, operational, and strategic value... Consolidation, Mergers, Acquisitions...

Medium | Healthcare Medical Pharmaceutical Directory | Scribd
2017
Steward Health Care: A New Contender - John G. Baresky

Largest Private For-Profit Health System In The United States... ​At the close of September, 2017, Steward Health Care announced it had completed another hospital / health system acquisition and this one has particular significance. Its buyout of IASIS Healthcare now makes it the largest private for-profit health system in the United States.

Medium | Healthcare Medical Pharmaceutical Directory | Scribd
2017
Non-Profit Health System Mega Merger Underway - John G. Baresky

Ascension And Providence St. Joseph Health forming mega-merger... In mid-December, 2017; two major hospital systems were in merger discussions which would create a new leader in U.S. hospital ownership totaling 191 hospitals. Non-profit Ascension, based in St. Louis, Missouri and non-profit Providence St.

UNIT 10: Google Cloud for Healthcare & Life Sciences, Verily Life Sciences, Alphabet (NASDAQ: GOOGL)

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2020
Verily Life Sciences Gains $700 Million From Investor Funding - John G. Baresky

Verily Life Sciences' finances are recharged for 2021. As an independent subsidiary of Alphabet Verily has a unique ability to seek outside and internal sources of cash to invest in its business. Based on this arrangement it recently launched a round of funding that netted it $700 million from its parent company and other investors

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2020
Google Dataset Search: A Healthcare Industry Windfall - John G. Baresky

Google has pleasantly surprised us early in 2020 with an incredibly useful resource which will be greatly appreciated by users of healthcare data. Just recently Google announced Google Dataset Search has officially graduated from beta for users to explore and benefit from!

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2019
Verily Life Sciences / Alphabet Partnering With Two Healthcare Systems - John G. Baresky

Alphabet ( NASAQ: GOOGL ) announced its Verily Life Sciences business unit is collaborating with California Veterans Affairs VA Palo Alto Healthcare System and Atrius Health, a nonprofit health-care organization based in Auburndale, Massachusetts. Each initiative is centered on data-driven Population Health initiatives.

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2019
Alphabet Hires Duke University Medical Professor, Former FDA Commissioner For Healthcare...

Alphabet is fortifying its healthcare and technology ranks with an experienced medical, academic and regulatory leader to oversee strategy for two of the company's health divisions: Google Health Verily Life Sciences Introducing Dr. Robert F. Califf The Forge health data science center at Duke University communicated the news about Dr. Califf via its blog.

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2019
5 Reasons Fitbit Is A Good Fit For Alphabet — And Some Precautions - John G. Baresky

What may Alphabet potentially gain or lose by acquiring Fitbit? It has been reported Google parent company Alphabet ( NASDAQ: GOOGL ) is seeking to acquire wearable activity tracker Fitbit. Read about the gains, precautions and goals then make your own assessment...

Medium | Healthcare Medical Pharmaceutical Directory | Scribd
2017
Google A Thinking Force In Healthcare - John G. Baresky

Google's analytic, deep thinking attributes make it ideally suited for the clinical, financial and technical challenges of the healthcare industry. The variety of Google’s deployment in healthcare demonstrates they are willing to invest in learning more about it, greatly improve something that already exists or develop something entirely new and better — which will be unsettling to competitors that have not been innovative.

Medium | Healthcare Medical Pharmaceutical Directory | Scribd
2017
Google Makes An Investment In Mobile Healthcare Strategy - John G. Baresky

Google is building its healthcare technology presence... Early in August, 2017, Google acquired Senosis Health; a highly specialized app / smartphone technology company which focuses on healthcare-related uses. Financial terms of the buy are presently not known.

Medium | Healthcare Medical Pharmaceutical Directory | Scribd
2017
Google Joins Forces With The Healthcare Industry In The Battle Against Breast Cancer - John G.

Google On The Move In Oncology... Google is deploying its artificial intelligence capabilities and data analytic resources in the fight against breast cancer. Through using the artificial intelligence ( AI ) concept known as "Deep Learning", Google has been applying its super powers to diagnose cancer cells. Google, Healthcare Academics, Artificial Intelligence, Research...

UNIT 11: Healthcare Business and Merger & Acquisition Strategy

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2021
Walmart Escalates Telehealth Services With MeMD Acquisition - John G. Baresky

Walmart (NYSE: WMT) has disclosed it is acquiring telehealth innovator MeMD. Founded in 2010, MeMD is a recognized leader in telehealth services nationwide. MeMD is headquartered in Phoenix, Arizona.

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2021
$6.5 Billion: Walgreens And AmerisourceBergen Deal - John G. Baresky

Walgreens Boots Alliance (NASDAQ: WBA) is selling a majority stake of Alliance Healthcare to AmerisourceBergen for $6.275 billion in cash and two million shares of AmerisourceBergen common stock.

Medium | Healthcare Medical Pharmaceutical Directory | Twitter | LinkedIn
2020
Merck Announces $2.75 Billion Acquisition of VelosBio - John G. Baresky

Merck (NYSE: MRK) has announced it is acquiring the oncology research company VelosBio Inc. from Pappas Capital plus other investor stakeholders for about $2.75 billion. VelosBio is based in San Diego, California and was founded in 2017.

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2020
Merck Announces Major Spinoff - John G. Baresky

Merck announces major spinoff to form a new, publicly-traded company by 2021. Merck generates over $42 billion in annual sales and is one of the world's largest pharmaceutical companies.

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2020
AbbVie Completes Acquisition of Allergan - John G. Baresky

AbbVie Annual Sales Expected To Surpass $50 Billion In 2020 AbbVie (NYSE: ABBV) has announced that it has received final clearance from regulators and has completed its $63 billion acquisition of Allergan (NYSE: AGN). Based in North Chicago, Illinois, AbbVie is a global healthcare leader that generated over $33.5 billion in 2019 annual sales. Based in Dublin, Ireland with a U.S. headquarters in Irvine, California, Allergan produced over $16 billion in annual sales during 2019.

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2020
THERMO FISHER SCIENTIFIC HOOKS QIAGEN IN $11.5 BILLION DEAL - John G. Baresky

Thermo Fisher Scientific advances further into genetic testing... Thermo Fisher Scientific (TFS) moves deeper into the genetic testing market sector with its purchase of Qiagen. Qiagen (NYSE: QGEN) specializes in sample and assay technologies used in academic and pharmaceutical research, applied testing, molecular diagnostics, oncology plus other clinical and scientific applications.

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2020
AmerisourceBergen Shuts Down PharMEDium - John G. Baresky

AmerisourceBergen acquired compounding pharmacy PharMEDium for about $2.6 billion in 2015; it is now closing the business unit due to higher operating costs, regulatory standards, quality requirements

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2020
ALEXION ACQUIRES PORTOLA PHARMACEUTICALS FOR $1.4 BILLION - John G. Baresky

Alexion Pharmaceuticals (NASDAQ: ALXN) has announced it is acquiring Portola Pharmaceuticals (NASDAQ: PTLA) for $1.41 billion in cash. Founded in 2003, Portola is based in South San Francisco and produces about $116 million in annual sales.

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2019
Stryker Corporation Buying Wright Medical For $4 Billion - John G. Baresky

Stryker Corporation ( NYSE: SYK ) is acquiring medical product manufacturer Wright Medical for $4 billion. Wright Medical ( NASDAQ: WMGI ) was started in 1950; it manufactures an array of products aligned with orthopedics including fixation and fusion systems designed for ankles, elbows, shoulders, toes and wrists.

Medium, LinkedIn, Twitter, Bare Sky Marketing
2020
RITE AID ACQUIRES BARTELL DRUGS - John G. Baresky

In an unexpected move, Rite Aid (NYSE: RAD) has announced it is acquiring the privately-held, family-owned and operated Bartell Drugs retail pharmacy chain for $95 million.

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2019
Sanofi: Shopping $30 Billion Consumer Healthcare Products Unit - John G. Baresky

Global healthcare leader Sanofi S.A. ( NASDAQ: SNY ) is reportedly weighing options to make significant changes to its commercial organization by spinning off its consumer healthcare products unit or aligning it with a joint-venture partner to reduce $28 billion debt load

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2019
3 Multi-Billion Pharma Deals Under Regulatory Scrutiny - John G. Baresky

Pharmaceutical and biotech companies are under heavy pressure to perfomr commercially for investors and clinically by healthcare customers. As they seek to build profitability and their pipelines, mergers and acquisitions are part of their corporate strategies.

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2019
Walgreens Considering Going Private; May Someone Else Buy Them First? - John G. Baresky

Could Walgreens be strategically signaling it is up for sale to the highest bidder by presumably going through the motions of taking itself off the market through a private equity deal? Reportedly Walgreens ( NASDAQ: WBA ) is exploring options to take itself private.

Medium | Healthcare Medical Pharmaceutical Directory
2017
CVS Health Proposes To Acquire Aetna: Eight Fast Facts - John G. Baresky

The healthcare industry continues to evolve; business models within the sector are changing and propelled by large scale merger and acquisition initiatives... The proposed CVS Health / Aetna deal combines two healthcare industry leaders with wide and deep reach across commercial and consumer business sectors nationwide.

Medium | Healthcare Medical Pharmaceutical Directory | Scribd
2017
PharMerica + KKR + Walgreens Boots Alliance = $$$$$$$ -John G. Baresky

Under The Radar Of Most Healthcare Executives... On Wednesday, 8/2/2017, PharMerica was acquired by private equity firm KKR (Kohlberg Kravis Roberts). KKR paid $1.4 billion for PharMerica. Headquartered in Louisville, Kentucky, PharMerica is a leader in pharmacy services for assisted living facilities (ALF), hospitals, long term care facilities (LTC), skilled nursing facilities (SNF) and other specialty pharmacy service sectors.

Medium | Healthcare Medical Pharmaceutical Directory | Scribd
2017
The Horsepower & Strategy Behind Healthcare Product Manufacturer Mergers And Acquisitions - John G.

Johnson & Johnson's $30 billion takeover of Swiss pharma firm Actelion...Gilead's $12 billion acquisition of Kite Pharma...Abbott finalizes Alere deal for $5.3 billion...Reckitt Benckiser Group acquires Mead Johnson Nutrition for $17.9 billion...Cardinal Health acquires Medtronic business unit for $6.1 billion...Teleflex buys Vascular Solutions for $1 billion...Hologic acquires Cynosure for $1.7 billion...Stryker purchases Novadaq for $700 million...Integra Lifesciences buys J&J's Codman...

Medium | Healthcare Medical Pharmaceutical Directory | Twitter | LinkedIn
2017
UHC & SCA: A Super Surgical Team

A 2.3 Billion Dollar Acquisition Has Nationwide Impact: United Healthcare's purchase of Surgical Care Affiliates is re-writing the healthcare industry's playbook.

UNIT 12: Healthcare Technology Case Studies, Whitepapers On RPA, EHR, EMR (Drafts)

Case Study
Hospital EHR Data Enrichment: Clinical Documents

An enterprising health system fully enhanced their new EHR system by fortifying it with complete patient clinical documentation files to better support medical staff and improve patient care

UNIT 13: Miscellaneous Print & Digital - Pharma, Device, HEOR Marketing Communications

Hospitals / Health Systems, Government, Employers, MCOs, PBMs - Managed Markets Clinical Portfolio
LUPRON DEPOT- GYN injection - 3.75 mg / 11.25 mg

LUPRON DEPOT-GYN injection For Women's Healthcare / Endometriosis - Hospitals, Health Systems, Government, Employers, MCOs, PBMs,

Unit 14: Bare Sky Marketing portfolios and blogs

Bare Sky Marketing And John Baresky Featured On Muck Rack
2021
MUCK RACK: The Global Forum Of Verified Journalists And Writers

A selection of Bare Sky Marketing healthcare content writing examples plus professional biography, candid responses to Muck Rack's interview questions, Bare Sky Marketing Twitter posts, links to Bare Sky Marketing resources

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