JoAnn Roselli

JoAnn Roselli is a senior B2B SaaS content writer, AI content strategist, and digital experience leader who helps companies turn complex ideas, products, and workflows into clear, persuasive, high-performing content. With more than 20 years of digital experience and a strong recent focus on SaaS, conversational UX, SEO, web copy, and AI-assisted content systems, she brings a rare combination of strategic thinking, hands-on execution, and cross-functional fluency across content, product, marketing, UX, accessibility, and CMS environments.

As the founder of Laffstr.com, JoAnn conceived and built a specialized SaaS platform using AI-assisted workflows with ChatGPT, Claude, and Famous.ai, shaping everything from product messaging and UX logic to landing pages, educational content, feature copy, and growth assets. She currently leads conversational content strategy for Salesforce Einstein chatbot experiences for the State of Connecticut and has also contributed content, UX, CMS, and digital experience expertise for organizations including Travel + Leisure Co., Tupperware Brands, People’s Trust Insurance, Banyan Treatment Center, 1-800-PetMeds, and a wide range of consulting clients. Known for translating complexity into polished, audience-aware content that performs, JoAnn is especially well suited for high-value roles spanning B2B SaaS content, AI-enabled content operations, UX writing, content design, and conversion-focused digital campaigns.