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Jenny Splitter

Food and Agriculture Writer

Location icon United States

Jenny is a D.C.-based writer and Senior Contributor for Forbes covering food, agriculture, climate and technology. Additional bylines: The Washington Post, Popular Mechanics, New York Magazine and Mental Floss. Events and panels: National Academies of Science's LabX, the Reducetarian Summit, the International Food Information Council and the Museum of Science Fiction. Inquiries: [email protected]

Portfolio
Forbes
In The Race To Cut Prices, Plant-Based Companies Are Embracing Big Food

Your favorite plant-based foods are about to get cheaper. Impossible Foods just announced it's lowering prices by 15%, and Eat JUST's $4.99 plant-based egg will hit the shelves of Whole Foods in the next few weeks. Leading companies in the plant-based space are inching closer to price parity with meat, and it's a goal they're reaching by going big.

Forbes
In The Race To Cut Prices, Plant-Based Companies Are Embracing Big Food

Your favorite plant-based foods are about to get cheaper. Impossible Foods just announced it's lowering prices by 15%, and Eat JUST's $4.99 plant-based egg will hit the shelves of Whole Foods in the next few weeks. Leading companies in the plant-based space are inching closer to price parity with meat, and it's a goal they're reaching by going big.

Forbes
All The Ways To Get Your Meat-Free Bacon Fix

There's a huge demand for new plant-based foods these days, primarily driven by the almost 39% of omnivores now opting to swap out meat for a plant-based alternative. But some carnivorous delights can be trickier to replace than others.

Forbes
Popeyes Signs On To 'Better Chicken'

Popeyes, an American-based multinational fried chicken fast food chain and the creator of 2019's blockbuster sell-out chicken sandwich, is also the latest company to sign on to a set of animal welfare standards called the Better Chicken Commitment. Popeyes joins hundreds of other corporate brands including Starbucks, Subway and Whole Foods.

Popular Mechanics
12/20/2019
Please Don't Call This Cultured Nugget "Lab Meat"

On August 5, 2013, Chef Richard McGeown was in London, preparing to film a cooking segment on British television. McGeown was searing a simple burger, something he'd done countless times before. But this time, an estimated billion people would be watching or reading about what was about to transpire.

Forbes
Consumers Perceive Plant-Based Foods To Be Healthier, Even When They Compare Labels

The plant-based food trend has experienced clear exponential growth in recent years but the data behind what's driving this trend remains somewhat fuzzy. In a new consumer survey released today, the International Food Information Council (IFIC) has taken a closer look at consumer perceptions of these foods, finding that many consumers believe these foods to be healthier, and are not dissuaded by what plant-based critics often describe as a long list of processed ingredients.

Medium
01/08/2020
Meet the Innovators Who Want to Kill the Chicken Nugget

First it was burgers. Now plant-based startups are coming for the nugget - but chicken is a much tougher challenge. C hristie Lagally used to see a lot of chicken trucks when she drove 35 miles each morning from Seattle to her job in Everett, Washington.

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