Blogs
Skilled product marketing professional with expertise defining and executing account-based GTM strategies for SaaS B2B clients across channels and market segments to drive customer engagement and product adoption. Adept at creating compelling content that helps customers understand use cases and value propositions.
Experience leading cross-functional teams and diverse stakeholders through complex, agile workflows with desired business outcomes. Passionate about innovation, partnership, and cultivating high-performing, collaborative teams.
PRODUCT MARKETING
Product Launch Support
GTM Strategies
Messaging & Positioning
Sales Enablement
Market Research
Persona Development
Customer Journey Mapping
Lead gen campaigns
CONTENT DEVELOPMENT
Case studies, blogs, website copy, email campaigns
Landing pages, scripts, collateral, call decks, battle cards
AWS CLOUD
AWS Certified Cloud Practitioner
9+ years creating content with C-level, SME’s, Cloud Architects
Topic Areas: Application Development, Well-Architected Framework, DevOps, AI/ML, Data & Analytics, IoT, Migrations, Security & Compliance
Blogs
Learn how DARPA engaged AWS Premier Consulting Partner Effectual to ensure a secure and reliable AWS environment, as well as to develop a serverless web application that allowed click-button FPGA SoC provisioning to red team researchers for the different processor variants.
In this post, we’ll outline how Effectual was able to integrate AWS next-generation monitoring, as well as operational services like Amazon DevOps Guru, to enhance its managed services offering.
In this post, explore how leveraging the Well-Architected Framework Review accelerates new business opportunities and gives customers a holistic, comprehensive process for managing cloud technology and understanding its impact on their business.
Amazon Web Services (AWS) offers the most powerful platforms and innovative cloud technologies in the industry, helping you scale your business on demand, maximize efficiencies, minimize costs, and secure data. But in order to take full advantage of what AWS has to offer, you need to start with a clear understanding of your workload in the cloud.
IoT is revolutionizing consumer markets, large-scale manufacturing and industrial applications at an incredible pace. In virtually every industry, these technologies are becoming synonymous with a competitive advantage and winning corporate strategies. We're witnessing the same trend with our own customers, as companies integrate IoT solutions with their offerings and deploy edge devices to improve customer experience, reduce costs, and expand opportunities.
When I look back at my extra-curricular activities as a kid, I realize they were probably foundational for my current role leading app development teams at Effectual. From tap dancing to cheerleading, piano playing to water skiing, I learned coordination, team-building, creativity, and how to adapt quickly in a "fluid" environment.
At some point, every company will face the need to adapt and modernize their existing applications. Some may struggle with security issues or meeting compliance requirements. Others may need to resolve challenges with reliability and performance. Or perhaps a company has to scale rapidly to respond to market demand.
Case Studies
Tricon Residential is the fourth largest single-family rental company in the US. Founded in 2012, the publicly owned company has a portfolio of over 20,000 homes in ten states. As one of the country's fastest-growing real estate companies, Tricon has gained a competitive advantage by offering highly responsive, personalized customer service and translating it into profitable long-term relationships.
Verdant offers management software solutions to track, access, and update facility Environmental Health & Safety (EH&S) compliance and sampling information. With a growing customer base and a maturing product, the company was starting to encounter big DevOps and infrastructure challenges that threatened to slow its market momentum.
SpiraLinks offers tailored consulting services for projects, technical event, and implementation management to Fortune 500 companies, including designing, installing, and hosting secure web-based systems for human resources, compensation, and finance teams. The company's FocalReview® planning suite is a leader in compensation and performance management, supporting customers in the US and beyond.
Cloud Conventions migrated their virtual event services to a new Amazon Web Services (AWS) environment to improve performance and reliability, as well as to rapidly scale in response to customer demand. However, the company soon realized that the ongoing monitoring, optimization, and management of their new AWS environment involved complexities beyond their internal capabilities.
About Time Tours is a Pacific Northwest startup redefining how the real estate industry plans, organizes, and coordinates home tours between agents and homebuyers. With market expertise but only a general business idea, the company asked us for help developing a SaaS-based solution.
AutoSTAGE is a German company that builds planning solutions for the event industry. The company offers customized software tools for creating professional CAD plans, engineering designs, and visual images for fear, exhibition, theatre, and live entertainment production.
Websites
Effectual is an AWS Premier Partner offering cloud first managed and professional services that enable modernization for commercial enterprises and the public sector
Hailed as one of the country’s top regions for entrepreneurship, we’ve got the ideas, the capital, the talent, and the support network to take startups all the way.
Redmond Economic Development, Inc. (REDI) is a private, non-profit corporation established in 1987 as a partnership between private business and the public sector to encourage economic development in the City of Redmond, Oregon. REDI's Mission is to create prosperity through community and business development.
Newborns * Infants * Kids * Adolescents * Teens We grow with you, every little step of the way. Integrated, Holistic Pediatric Care From birth through the teen years, we're here to help you raise healthy, happy kids. Our holistic approach ensures kids
Collateral
Sales collateral highlighting SaaS
Press Releases
Modernization Services Provider Named as Co-Prime Jersey City, NJ - April 14th, 2021 - Effectual, a modern, cloud first, managed and professional services company, has been awarded a 10-year dedicated cloud services contract with the Government National Mortgage Association (GNMA or Ginnie Mae).
Effectual, an AWS Partner Network Premier Consulting partner, named Best Partner Transformation winner fo Jersey City, NJ - June 22, 2021 - Effectual announced today that it has received the 2021 Global AWS Partner Network (APN) Public Sector Partner Award for Best Partner Transformation.
Managed Platform Provides Governance for Secure DevOps Pipelines Jersey City, NJ – March 10, 2021 – Effectual, a modern, cloud first managed and professional services company, has launched a Managed DevOps Platform optimized for the Amazon Web Services (AWS) Cloud. Built with a security first approach and designed to meet industry compliance standards, the platform integrates automated testing, secure coding guardrails, monitoring, and task management.
Video Script
If you’re running VMware in your data center and looking to move to the cloud, VMware Cloud on AWS offers a seamless solution for migrating your workloads. In this video, you’ll learn how Effectual can help you make that transition while minimizing the risk to your business operations.