Jennifer Houston

Product Marketing | SaaS & B2B | Messaging & Positioning | Content Development

United States

Skilled product marketing professional with expertise defining and executing account-based GTM strategies for SaaS B2B clients across channels and market segments to drive customer engagement and product adoption. Adept at creating compelling content that helps customers understand use cases and value propositions.

Experience leading cross-functional teams and diverse stakeholders through complex, agile workflows with desired business outcomes. Passionate about innovation, partnership, and cultivating high-performing, collaborative teams.

PRODUCT MARKETING
Product Launch Support
GTM Strategies
Messaging & Positioning
Sales Enablement
Market Research
Persona Development
Customer Journey Mapping
Lead gen campaigns

CONTENT DEVELOPMENT
Case studies, blogs, website copy, email campaigns
Landing pages, scripts, collateral, call decks, battle cards

AWS CLOUD
AWS Certified Cloud Practitioner
9+ years creating content with C-level, SME’s, Cloud Architects
Topic Areas: Application Development, Well-Architected Framework, DevOps, AI/ML, Data & Analytics, IoT, Migrations, Security & Compliance

Portfolio

Blogs

Five Talent (acquired by Effectual) Blog
06/15/2020
5 Reasons Your Development Team Should be Using the Well-Architected Framework

Amazon Web Services (AWS) offers the most powerful platforms and innovative cloud technologies in the industry, helping you scale your business on demand, maximize efficiencies, minimize costs, and secure data. But in order to take full advantage of what AWS has to offer, you need to start with a clear understanding of your workload in the cloud.

Five Talent (acquired by Effectual) Blog
06/18/2020
AWS IoT Solutions Accelerate the Potential of Edge Computing

IoT is revolutionizing consumer markets, large-scale manufacturing and industrial applications at an incredible pace. In virtually every industry, these technologies are becoming synonymous with a competitive advantage and winning corporate strategies. We're witnessing the same trend with our own customers, as companies integrate IoT solutions with their offerings and deploy edge devices to improve customer experience, reduce costs, and expand opportunities.

Effectual Blog
06/02/2021
The Many Use Cases of App Modernization

At some point, every company will face the need to adapt and modernize their existing applications. Some may struggle with security issues or meeting compliance requirements. Others may need to resolve challenges with reliability and performance. Or perhaps a company has to scale rapidly to respond to market demand.

Case Studies

Five Talent (acquired by Effectual) Case Study
09/02/2021
Tricon Residential: IT modernization helps industry leader keep pace with accelerated growth

Tricon Residential is the fourth largest single-family rental company in the US. Founded in 2012, the publicly owned company has a portfolio of over 20,000 homes in ten states. As one of the country's fastest-growing real estate companies, Tricon has gained a competitive advantage by offering highly responsive, personalized customer service and translating it into profitable long-term relationships.

Five Talent (acquired by Effectual) Case Study
09/22/2020
Verdant Web Technologies: DevOps & AWS tools improve scalability, profitability, and customer...

Verdant offers management software solutions to track, access, and update facility Environmental Health & Safety (EH&S) compliance and sampling information. With a growing customer base and a maturing product, the company was starting to encounter big DevOps and infrastructure challenges that threatened to slow its market momentum.

Effectual Case Study
10/16/2020
SpiraLinks: Rapid migration to AWS unlocks new cloud-native capabilities

SpiraLinks offers tailored consulting services for projects, technical event, and implementation management to Fortune 500 companies, including designing, installing, and hosting secure web-based systems for human resources, compensation, and finance teams. The company's FocalReview® planning suite is a leader in compensation and performance management, supporting customers in the US and beyond.

Effectual Case Study
09/16/2021
Convey Services: Modern cloud management strategy supports scaling of virtual event platform

Cloud Conventions migrated their virtual event services to a new Amazon Web Services (AWS) environment to improve performance and reliability, as well as to rapidly scale in response to customer demand. However, the company soon realized that the ongoing monitoring, optimization, and management of their new AWS environment involved complexities beyond their internal capabilities.

Five Talent (acquired by Effectual) Case Study
10/14/2020
About Time Tours: Guiding a Successful SaaS Journey

About Time Tours is a Pacific Northwest startup redefining how the real estate industry plans, organizes, and coordinates home tours between agents and homebuyers. With market expertise but only a general business idea, the company asked us for help developing a SaaS-based solution.

TechSoft 3D Case Study
12/16/2016
AutoStage

AutoSTAGE is a German company that builds planning solutions for the event industry. The company offers customized software tools for creating professional CAD plans, engineering designs, and visual images for fear, exhibition, theatre, and live entertainment production.

Websites

Effectual Website
10/01/2020
Web Content & UX Design

Effectual is an AWS Premier Partner offering cloud first managed and professional services that enable modernization for commercial enterprises and the public sector

Economic Development for Central Oregon (EDCO)
Web Copy

Hailed as one of the country’s top regions for entrepreneurship, we’ve got the ideas, the capital, the talent, and the support network to take startups all the way.

Redmond Economic Development Inc. Website
Web Content

Redmond Economic Development, Inc. (REDI) is a private, non-profit corporation established in 1987 as a partnership between private business and the public sector to encourage economic development in the City of Redmond, Oregon. REDI's Mission is to create prosperity through community and business development.

Mosaic Medical Pediatrics Website
Web Content & UX Design

Newborns * Infants * Kids * Adolescents * Teens We grow with you, every little step of the way. Integrated, Holistic Pediatric Care From birth through the teen years, we're here to help you raise healthy, happy kids. Our holistic approach ensures kids

Collateral

Press Releases

Effectual Press Release
04/14/2021
Effectual Awarded 10-Year Cloud Services Contract with Ginnie Mae

Modernization Services Provider Named as Co-Prime Jersey City, NJ - April 14th, 2021 - Effectual, a modern, cloud first, managed and professional services company, has been awarded a 10-year dedicated cloud services contract with the Government National Mortgage Association (GNMA or Ginnie Mae).

Effectual Press Release
06/22/2021
Effectual Recognized with Amazon Web Services Global Public Sector Partner Award

Effectual, an AWS Partner Network Premier Consulting partner, named Best Partner Transformation winner fo Jersey City, NJ - June 22, 2021 - Effectual announced today that it has received the 2021 Global AWS Partner Network (APN) Public Sector Partner Award for Best Partner Transformation.

Effectual
03/10/2021
Effectual Launches Managed DevOps Platform Optimized for AWS

Managed Platform Provides Governance for Secure DevOps Pipelines Jersey City, NJ – March 10, 2021 – Effectual, a modern, cloud first managed and professional services company, has launched a Managed DevOps Platform optimized for the Amazon Web Services (AWS) Cloud. Built with a security first approach and designed to meet industry compliance standards, the platform integrates automated testing, secure coding guardrails, monitoring, and task management.

Video Script

Effectual VMWare
Effectual VMWare

If you’re running VMware in your data center and looking to move to the cloud, VMware Cloud on AWS offers a seamless solution for migrating your workloads. In this video, you’ll learn how Effectual can help you make that transition while minimizing the risk to your business operations.