As an established, creative, and results-driven marketing leader, I currently serve as the Marketing Lead for Advanced Optics at SCHOTT North America. In this role, I drive global digital marketing initiatives, including website SEO, weekly social media content, bi-monthly customer newsletters, and Google Ads and keyword strategy for the Global Advanced Optics division. I also lead planning and execution for exhibition booths across the U.S.
My background includes content creation and website optimization for major retailers such as Macy’s, Lord & Taylor, and QVC, where I helped expand brand visibility and improve online performance.
Previously, I served as the Digital Marketing Manager for Golden Technologies and UltraComfort America, where I built digital strategies from the ground up—developing websites, launching creative campaigns, and producing original photography. My efforts drove consumer engagement through retailer partnerships, paid advertising, SEO, and social media.
At Lord & Taylor, I played a key role in the successful relaunch of their e-commerce platform, bringing their full retail line online ahead of schedule. I managed product copy for thousands of items and led a team of writers to help double online sales. At Macys.com and QVC, I applied advanced SEO techniques to expand market reach for top-performing brands.
Beyond technical skills, I’m known for making team and client meetings productive and engaging—getting to the heart of challenges and using humor to foster collaboration. I’m a dedicated professional who goes beyond the 9-to-5, ensuring every project is completed with excellence and on time.
Outside of work, I enjoy the outdoors—whether it’s hiking, tennis, walking my dogs, or relaxing with loved ones. I’m also an avid reader always on the hunt for a compelling book.