Janette Novak

Content Marketing and Digital Marketing Leader

United States

With a proven track record as an accomplished content marketing strategist and digital marketer, I bring a comprehensive skill set and a dynamic approach to driving brand growth, engagement and sales through results-generating content and digital marketing initiatives.

My expertise spans the full spectrum of marketing disciplines, including advanced content marketing strategies, SEO optimization, data analytics, market research, and effective lead generation and customer acquisition techniques. Known for my innovative thinking and insightful decision-making, I excel at crafting compelling narratives that resonate with diverse audiences, enhancing brand visibility and loyalty.

Portfolio
R1 RCM eBook
01/12/2024
Proven Revenue Cycle Strategies for Stronger Financial Outcomes

This ebook is used in digital ad campaigns (in a variety of platforms, including Google Ads, Becker's Physician Leadership Newsletter, Physician's Practice Newsletter, etc.) to acquire leads for R1's Physician Revenue Cycle Management solutions. Over 2,000 downloads to date.

Forbes Advisor
What Is Digital Marketing? Types, Strategies & Best Practices

Digital marketing is one of the most popular and powerful ways to generate awareness, interest and sales for your products or services. As the name implies, digital marketing is conducted via digital avenues, including social media, websites, search engines, email and text messaging. (Ranks in top 10 in SERPS for "What is Digital Marketing")

Forbes Advisor
CRM Implementation: 10 Step Guide

Customer relationship management (CRM) implementation is a 10-step process for launching CRM software for your business. When implemented correctly, your new CRM will help you manage contacts, track leads and monitor interactions with current and potential customers. A well-implemented CRM can also

Bodysmithkc
Website and Services Strategy Consulting

I worked with BodySmithKC owner, Scott Smith, to develop a website content strategy. Key elements included selling training packages instead of sessions, more "success story" content, more images of a variety of body types, and more video content, plus the addition of a stronger SEO effort to drive organic traffic to the website. (The site consistently ranks in the top 8 on Google for "personal trainers in Kansas City.)