Frances Marcellin

Senior Reporter, Freelance Journalist, Newsletter Writer and Editor

France

In June 2023 I took a Senior Reporter position at WellToDo (welltodoglobal.com), producing stories that require a blend of copywriting, reporting and analysis, as well as writing and curating news for its weekly newsletter.

Part of Fitt Insider (https://insider.fitt.co), the brand's unique style requires each piece to be carefully penned in its distinctive format and tone of voice.

WellToDo merged with Fitt Insider in August 2024 where I continue to deliver the most relevant news to business leaders shaping these industries.

Previously, I held the dual roles of Managing Editor and Head of News for fitness industry titles HCM (healthclubmanagement.co.uk) and Fit Tech (fittechglobal.com).

While I specialise in health, fitness and wellness, I also cover travel (mainly family and cruise), real estate and technology with bylines in titles such as The Telegraph, Evening Standard, CNN, New Scientist, World of Cruising, New Statesman, Culture Trip and Woman & Home.

Ever fascinated by the way powerful content fuels business growth, I founded Piece Boutique to help companies exceed their content marketing goals. See more at: pieceboutique.com.

I am a member of the BAJ (British Association of Journalists), the UK's Guild of Health Writers and Women of Wearables.

To get in touch with story leads, tips or commissions, please contact me at [email protected] - thank you!

Portfolio

Tech for Good

B2B Fitness, Health and Wellness: WellToDo / Fitt Insider

Welltodo
07/26/2023
Abbott Eyes CGM Market Beyond Diabetes Care

Med tech giant Abbott Laboratories announced sales of $10B for Q2 2023, making almost $20B for the first half of the year, despite COVID testing sales slowing.

Welltodo
06/27/2023
Veri Integrates With Oura, Reveals Sleep Insights

Finnish CGM-assisted metabolic health platform Veri announced an integration with Finnish smart ring maker Oura, allowing users to see how sleep, heart rate and glucose biomarkers impact metabolic health.

Welltodo
07/12/2023
Technogym Pushes Exercise as Medicine

The Italy-based fitness equipment manufacturer is doubling down on wellness and reaffirming its fitness solutions as a lifeline for preventative healthcare and ailing populations.

B2B Fitness, Health and Wellness: HCM / Fit Tech Global / Spa Business

HCM - Health Club Management
11/13/2022
Product Innovation

Every month I select the best new products for gym operators.

Health Club Management
04/21/2022
Fitness First pulls out of Hong Kong as COVID closures wreak havoc

Fitness First has closed down all its operations in Hong Kong. The pandemic's impact and the government's Zero COVID strategy proved too much for the global fitness brand, which has put its entire Hong Kong business into liquidation. Former Fitness First members are being offered the chance to migrate their membership across to clubs run by Pure Group.

Consumer Fitness, Health and Wellness

Live for the Outdoors
02/05/2023
Run your heart out in Austria's Paznaun Valley

With free, family-friendly mountain parks and infinite trails, summer in Austria's Paznaun Valley offers a dream hiking and trail running race destination.

Trail Running magazine
Join a legend in the Algarve this summer

Keith Anderson is a running legend. He was once British Fell Running champion and represented England in the 1998 Commonwealth Games marathon in Kuala Lumpur. Now a running coach he holds a training camp twice a year in Portugal - and, as an avid trail runner, Frances Marcellin joined the group to improve her running technique.

Fit & Well
04/01/2020
From Zero Miles to an Ultra Marathon

After Frances Marcellin was diagnosed with chronic urticaria, she discovered trail running and swapped pain, angst and fatigue for confidence, self-esteem and optimism. In 2019 she ran 1,000km and now she's training for her first ultra marathon.

Trail Running magazine
05/10/2022
Meet your mountain utopia in Verbier

At 16 weeks pregnant I travelled to Verbier to explore their trails, check out their newly-signposted routes and discover ancient glaciers at rocky summits.

Consumer Cruise

The Telegraph
05/21/2022
10 of the best wellness cruises for 2022

My pick for The Telegraph on ten of the best cruise lines and itineraries that will offer travellers an enhanced wellness experience this year.

Cruise Interntional
04/25/2022
French Fancy

Viking Cruises' christening of 8 longships in Paris, plus a mini-cruise to Normandy and back.

The Telegraph
06/18/2020
The clever technology that will power the post-Covid cruise comeback

Imagine you are on your first cruise since the coronavirus lockdown. At the terminal you order a token through your smartphone - part of a staggered check-in - which tells you when to return. Before embarking, a thermal camera assesses your temperature - a green light means you can cruise.

Explore More
07/23/2019
The African Dream

As the glowing sun casts its amber cloak over Table Mountain I'm watching with awe from the edge of Viking Sun's infinity pool.

The Telegraph
06/19/2019
The cruise ship chef with a passion for running up mountains

If you happen to catch sight of a cheerful but focused Frenchman in a white jacket running up and down the stairs when you're cruising with Viking, don't be surprised. As well as overseeing Viking's five-star food service on the river and ocean fleets, culinary director Anthony Mauboussin is passionate about long-distance mountain running.

CNN
The cruise ships with the best Wi-Fi

What happened on cruise ships used to stay on cruise ships - at least until the boat reached the next port. One of the remaining Internet-free places on the planet, passengers could spend days wallowing in isolation unless they spent serious cash on a telegram or ship-to-shore call.

Telegraph
17/02/2018
Tech savvy on board

Navigating your way around a ship is easier than you think.

B2B Cruise

Ship Technology
05/30/2022
Going a cut above and Beyond

Celebrity Cruises' new ship, Celebrity Beyond, has a strong health and wellbeing focus, with a host of spas and fitness offerings. Frances Marcellin gives a roundup of the launch of the vessel. When I sit down with Brian Abel onboard Celebrity Beyond, I marvel at the level of design and attention to detail that covers every inch of the 237m/1,073-ft ship.

Ship Technology
How Royal Caribbean uses recruitment escape rooms

When Ben Bouldin, Vice President EMEA at Royal Caribbean Cruises, took part in a physical escape room challenge with his team they experienced sides of each other they had never seen before - and ultimately became stronger for it.

Future Cruise
08/27/2021
Celebrity Cruises looks beyond design and wellness

After a 16-month shutdown of the cruise industry due to the Covid-19 pandemic, more than 50% of US consumers expect to spend more and treat themselves, a promising sign for cruise companies.

Future Cruise
08/27/2021
OceanMedallion aces contactless cruising

Before the pandemic, the MedallionClass experience was only available on six of Princess Cruises' ships, but during Covid's shutdown it was deployed across the fleet.

Future Cruise
05/29/2019
A tour de force of Viking Orion's maiden voyage

Frances Marcellin sailed on Viking Orion's maiden voyage and spoke to the Viking team, as well as the ship's godmother and retired astronaut Anna Fisher, to learn how the company is achieving such success.

Energy

Ship Technology
06/04/2023
How Disney Wish is cruising towards net-zero

Frances Marcellin speaks to Barry Compagnoni, Disney Cruise Line's VP for safety, security, and environmental policy, about the operator's newest vessel, Disney Wish.

Mining Technology
02/02/2014
Mountaintop mining in Appalachia: do the rewards justify the risks?

With studies showing that communities and eco systems in the US' Central Appalachia region are at serious risk as a result of mountaintop removal mining (MTR), Frances Marcellin investigates whether the price for top grade Appalachian coal is too high.

Railway Technology
09/28/2014
Putting the brakes on crude oil rail transport

In May the US Department of Transportation issued an Emergency Order requiring all railroads operating trains containing large amounts of Bakken crude oil to notify State Emergency Response Commissions (SERCS) of their every move.

Design & Build Review
05/20/2024
Sustainability in glass

Done well, glass can contribute to a building’s energy efficiency.

World Construction Network
12/11/2017
Sustainable design: a Passiv retrofit

A 19th century mews house in Chelsea, UK, has recently become one of only a handful of PassivHaus properties in the country.

Consumer Business and Tech

New Statesman
06/10/2021
How Twitter could save your life

Back in 2010 AMC set up co-ordinated "zombie attacks" in major cities around the world to promote its zombie thriller series The Walking Dead....

Consumer Real Estate

French Property News
10/12/2021
Discovering St Cyprien

Frances Marcellin visits sunny St Cyprien in Occitanie, where magic, mountains and modern urban design mix on the Mediterranean.

French Property News
05/01/2021
Gex-set Go

Frances Marcellin discovers why a home in the Pays de Gex, near Geneva, could be a "Gexcellent" investment.

French Property News
04/01/2018
Life on the Lagoon

On the Mediterranean coast to the west of Provence, an area known as the 'hidden Riviera' is becoming increasingly sought after.

French Property News
11/04/2020
We Want Morzine

As Covid-19 started to rear its ugly head in February 2020, the director of Morzine Immobilier, Paul Watts, sat down with his team to see if they could stay afloat until Christmas without a sale,

Consumer Travel

Spa Business
Family spa - Generation game

In the heart of See, an Alpine village in Austria's Tyrol region, cable cars and gondolas float up to 42km of pistes in winter. Come summer, the 10-minute ride is a gateway to endless scenic trails, a colourful playground and a shady mountain wellness park.

The Telegraph
09/24/2022
The exclusive Italian favourite that's surprisingly great for children

This A-list retreat full of old-world charm offers so much more than palatial villas and speedboats - and it's ideal for a family holiday It is fitting the finale of Casino Royale was filmed at suave, sophisticated Lake Como: if James Bond were a place, this diamond of the Italian lakes would be he.

Motorboat & Yachting magazine
02/01/2021
First Time Love

Boating newcomer Frances Marcellin takes the plunge with a family motorboat charter holiday on the Canal du Midi

Asia Family Traveller
09/09/20
My Carpe Diem Covid Camping Trip

Originally scheduled to review a Japanese cruise ship this summer, Frances Marcellin finds herself instead on a campsite with the kids in the south of France.

Asia Family Traveller
12/16/2020
Creature Crisis

The pandemic has allowed nature to thrive and we’ve all enjoyed the heartening tales of dolphins returning to waterways and turtles nesting on tourist beaches. But has it all been good news? asks Frances Marcellin

Culture Trip
04/29/2020
How To Spend the Perfect Weekend in Toulouse

With its ancient history, eye-catching architecture and cool bars, the city of Toulouse guarantees 48 hours of fun-filled adventure. If you're visiting for a short break, here's how to soak up the unique atmosphere of the city. The blend of historic and hip in Toulouse gives the capital of France's Occitanie area a dynamic atmosphere that's unlike anywhere else in the country.

B2B Air Transportation

Airport Technology
Combatting wildlife trafficking through airports

Over the last few years, airports have significantly increased their focus on combating the illegal trafficking of wildlife, fuelled by widespread indifference and organised crime networks.

Airport Technology
The role of language in air accidents

On 25 January 1990, the Avianca flight from Bogota, Colombia, to JFK Airport in New York, was running out of fuel in appalling weather conditions. After being kept in a holding position by air traffic control (ATC) in New York, the plane's fuel tank was running dangerously low.

AIR (Airport Industry Review)
08/08/2019
The hard sell: making a mark in airports

Last year HSBC launched its "Together We Thrive" advertising campaign, which spanned five languages and 17 airports. Frances Marcellin finds out more about airports as advertising environments.

AIR (Air Industry Review)
05/25/2019
Airports tap into virtual reality for passenger entertainment

Inflight VR, which creates virtual reality-powered (VR) systems for the air industry, has partnered with ground-handling service provider Aviapartner to provide immersive VR content to air travellers at the company's passenger lounge at Rome's Fiumicino Airport. Although a nascent industry, VR revenues will reach $7.17bn by the end of the year, rising to $75bn by 2021.

B2B Rail

Railway Technology
Tackling rail fraud in the UK

Demand for rail has increased faster than other transport modes over two decades hiking up fraud incidences.

Railway Technology
TopRail: promoting sustainable rail tourism

With 2017 officially declared as the International Year of Sustainable Tourism for Development by the United Nations World Tourist Organisation (UNWTO), the International Union of Railways (UIC) launched TopRail in 2016 to actively promote sustainable railway tourism.

Custom Magazine - Knight Frank

Custom Magazine for Knight Frank
04/02/2017
French Riviera View

All English articles in the magazine were researched and written by Frances Marcellin.

B2B Architecture, Construction and Design

World Construction Network
12/11/2017
Sustainable Design: a Passiv Retrofit

A 19th century mews house in Chelsea, UK, has recently become one of only a handful of PassivHaus properties in the country, thanks to a retrofit by Cadogan. Frances Marcellin speaks to the company to discover the challenges of such a retrofit and how the project was achieved

Design & Build Review
08/01/2019
Upcycling at a Grand Scale

Can buildings be both carbon and cost neutral? Lendanger Group founder and CEO Anders Lendager is determined to prove that carbon and cost-neutral buildings can and should exist.

Copywriters Without Borders

Copywriters Without Borders - Right to Property Brochure
Right to Property Brochure

I volunteered to rewrite and redesign Right to Property's brochure through Copywriters Without Borders. An initiative set up by India NGO ARCH Vahini, it empowers the community to map and document land claims.