United States
I'm a Brooklyn-based Senior Copywriter and a published novelist. Yep, I’m literally a storyteller and have the book to prove it. I have 12+ years of experience with product marketing and content marketing, building brand voice, creating content strategy, and writing effective branded content for B2B, B2C, and B2B2C audiences.
Web Copy
I wrote content for a new gamified landing page, emails, and in-app messages to motivate and guide new hosts to be successful. I used a supportive, encouraging tone. The tips were clear and actionable to avoid overwhelming new hosts. The result was a significant increase in new hosts offering airport delivery, which improved their earnings as well as Turo's. There was a slight increase in hosts fulfilling bookings.
Many Turo hosts were struggling to grow their business because they couldn't get car loans. So we partnered with three vehicle financing companies who created car loans custom-designed for Turo hosts. For this vehicle financing landing page, my messaging focused on growth potential for hosts, and I briefly explained the application process at a high level. The new program was hugely successful and created a significant new revenue stream for Turo.
Many Turo hosts had car insurance that didn't allow peer-to-peer car-sharing. So we partnered with Tint to offer new, off-trip insurance custom-designed for Turo hosts. I created the strategy and content for the insurance landing page and campaign comms. For legal reasons, I needed to make it clear that the insurance was through Tint and not Turo. I translated complex insurance language into a simple, appealing offering. The insurance offering created a new revenue stream for Turo.
Shaped Dolby's new brand voice and created the copy for the audio/visual technology company's complete website redesign. (Archived version from March 2021 via Wayback Machine.)
Copywriter for Dolby's brand refresh and new, consumer-facing website with a more emotive, experiential focus. (Archived version from March 2021 via Wayback Machine.)
Copywriter for completely overhauled pages on Dolby's innovative audio technology. (Archived version from March 2021 via Wayback Machine.)
Copywriter on cross-functional team, created redesigned careers microsite for people interested in working at Lyft.
Collaborated with HR colleagues and designers, as copywriter on redesigned careers webpage for young people interested in working at Lyft.
Wrote copy for new, driver-facing webpage communicating Lyft's commitment to driver safety, as part of a cross-functional team.
Publications
Wrote literary fiction novel, published by Myriad Editions, described as "a quirky, charming debut" by The Independent.
Researched and wrote long-form content marketing ebook — lead generation for prospective upmarket clients.
Wrote fictional short story, published in Soliloquies Anthology, a literary journal based in Montreal.
Marketing Emails
Wrote delicate email to Turo hosts sharing risks of getting car loans from mainstream lenders and offering loans from one of Turo's trusted lending partners as a solution
Writer on email campaign encouraging hosts to increase vehicle prices for the eclipse and educating them about the science behind the event.
Writer for transactional marketing campaign letting newer hosts know that Turo adjusted their settings to help reduce the likelihood of the host canceling on a guest.
Copywriter for marketing campaign designed to boost confidence for women who signed up to drive with Lyft but haven't given their first ride yet.
Wrote copy for email to 1.5 million passengers announcing company's commitment to offset carbon emissions from all Lyft rides globally.
Copywriter incentivizing passengers to link their Chase Freedom credit card to their Lyft account. Included variations for people with and without Chase cards.
Blog Posts
Collaborated with a cross-functional team to write Turo's seasonal host release, with the latest host improvements and changes, and a sneak peek of upcoming features.
Wrote blog post for Turo hosts letting them know about three new improvements to monthly trips based on their feedback.
Collaborated with a cross-functional team to write Turo's seasonal host release, with the latest host improvements and changes, and a sneak peek of upcoming features.
Wrote SEO blog post about choosing a visitor management system that prioritizes office security while also giving guests a warm welcome.
Consulted with product manager to write B2B, SEO blog post for small business owners to help them decide if a cloud POS is the right Point of Sale software for their business.
Wrote SEO blog post for top of marketing funnel, touting Envoy's multiple languages as a selling point for organizations with international visitors.
Interviewed two subject matter experts and wrote this SEO blog post for Fintech, Honeydue.
Researched and wrote SEO blog post to help drive traffic to Envoy's ebook about diversity, equity, and belonging in the workplace.
Guest blogger for Novelicious, which was later acquired by WritingTipsOasis, offering my top five writing tips as a published novelist.
Wrote SEO blog post incorporating data from Wakefield Research study of 1,000 U.S. office workers about their workplace experience.
Video
Wrote scripts, interviewed All-Star Hosts on set, and offered post-production editorial feedback for six-part educational video series, offering new hosts expert advice and tips for successfully starting and growing their car sharing business on Turo. Additionally, created all written content for the associated educational course and website.
Wrote scripts in collaboration with a cross-functional team, coached actor on-set, and provided post-production editorial feedback for a four-part educational video series helping hosts grow their business on Turo. Additionally, created all written content for the associated educational course and website.
Wrote script, selected and coached voice-over actor, and assisted on set.
In-app Content
Writer for marketing campaign warning host their performance metrics have slipped and letting them know what they can do to improve.
Writer on on transactional marketing campaign, informing Turo hosts that AirTags would no longer be allowed on Turo
Copywriter on global, Earth Day campaign announcing that Lyft is offsetting 100% of carbon emissions on all rides.
Copywriter on cross-functional team letting Lyft drivers know there’s a new, easier way to contact the support team within the Lyft Driver app.
Social Media
Copywriter for Lyft's entire Earth Day campaign which included social, blog post, email, and in-app content.
Copywriter for #LatinaEqualPayDay awareness-raising campaign in partnership with LeanIn.Org.