Web Copy
Web Copy
Shaped Dolby's new brand voice and created the copy for the audio/visual technology company's complete website redesign.
Copywriter for Dolby's brand refresh and new, consumer-facing website with a more emotive, experiential focus.
Copywriter for completely overhauled pages on Dolby's innovative audio technology.
Copywriter on cross-functional team, created redesigned careers microsite for people interested in working at Lyft.
Collaborated with HR colleagues and designers, as copywriter on redesigned careers webpage for young people interested in working at Lyft.
Wrote copy for new, driver-facing webpage communicating Lyft's commitment to driver safety, as part of a cross-functional team.
Publications
Wrote literary fiction novel, published by Myriad Editions, described as "a quirky, charming debut" by The Independent.
Researched and wrote long-form content marketing ebook — lead generation for prospective upmarket clients.
Wrote fictional short story, published in Soliloquies Anthology, a literary journal based in Montreal.
Marketing Emails
Copywriter for marketing campaign designed to boost confidence for women who signed up to drive with Lyft but haven't given their first ride yet.
Wrote copy for email to 1.5 million passengers announcing company's commitment to offset carbon emissions from all Lyft rides globally.
Copywriter incentivizing passengers to link their Chase Freedom credit card to their Lyft account. Included variations for people with and without Chase cards.
Blog Posts
Wrote SEO blog post about choosing a visitor management system that prioritizes office security while also giving guests a warm welcome.
Consulted with product manager to write B2B, SEO blog post for small business owners looking for a portable point of sale system to take credit card payments on the go.
Wrote SEO blog post for top of marketing funnel, touting Envoy's multiple languages as a selling point for organizations with international visitors.
Interviewed two subject matter experts and wrote this SEO blog post for Fintech, Honeydue.
Copywriter announcing Google Assistant's new integration with the Lyft app.
Conducted interview and wrote piece about Su Pang, a graduate from Jaunty's social intelligence course about becoming more confident and loving herself.
Researched and wrote SEO blog post to help drive traffic to Envoy's ebook about diversity, equity, and belonging in the workplace.
Guest blogger for Novelicious, a site for women fiction readers, writers, and aspiring writers, offering my top five writing tips as a published novelist.
Wrote SEO blog post incorporating data from Wakefield Research study of 1,000 U.S. office workers about their workplace experience.
Video
Wrote script, selected and coached voice-over actor, and assisted on set.
In-app Content
Copywriter on global, Earth Day campaign announcing that Lyft is offsetting 100% of carbon emissions on all rides.
Copywriter on cross-functional team letting Lyft drivers know there’s a new, easier way to contact the support team within the Lyft Driver app.
Social Media
Copywriter for Lyft's entire Earth Day campaign which included social, blog post, email, and in-app content.
Copywriter for #LatinaEqualPayDay awareness-raising campaign in partnership with LeanIn.Org.