Fayette Fox

Staff Content Writer

United States

I'm a professional copywriter and published novelist who believes in the power of clear, simple language.

Portfolio

Web Copy

Dolby
Music in Dolby

Shaped Dolby's new brand voice and created the copy for the audio/visual technology company's complete website redesign.

Dolby
Movies & TV

Copywriter for Dolby's brand refresh and new, consumer-facing website with a more emotive, experiential focus.

Dolby
Dolby Atmos

Copywriter for completely overhauled pages on Dolby's innovative audio technology.

Lyft
Driver Safety

Wrote copy for new, driver-facing webpage communicating Lyft's commitment to driver safety, as part of a cross-functional team.

Publications

Myriad Editions
The Deception Artist — Novel

Wrote literary fiction novel, published by Myriad Editions, described as "a quirky, charming debut" by The Independent.

Soliloquies Anthology
Take a Seat

Wrote fictional short story, published in Soliloquies Anthology, a literary journal based in Montreal.

Marketing Emails

Lyft
Driver Safety Communications

Copywriter for marketing campaign designed to boost confidence for women who signed up to drive with Lyft but haven't given their first ride yet.

Lyft
Earth Day Email

Wrote copy for email to 1.5 million passengers announcing company's commitment to offset carbon emissions from all Lyft rides globally.

Lyft
Chase Freedom Partnership

Copywriter incentivizing passengers to link their Chase Freedom credit card to their Lyft account. Included variations for people with and without Chase cards.

Blog Posts

Novelicious
Fayette Fox's Top Five Writing Tips

Guest blogger for Novelicious, a site for women fiction readers, writers, and aspiring writers, offering my top five writing tips as a published novelist.

Video

In-app Content

Lyft
Carbon Offset Message

Copywriter on global, Earth Day campaign announcing that Lyft is offsetting 100% of carbon emissions on all rides.

Lyft
24/7 Support

Copywriter on cross-functional team letting Lyft drivers know there’s a new, easier way to contact the support team within the Lyft Driver app.

Social Media

Lyft
Earth Day Tweet

Copywriter for Lyft's entire Earth Day campaign which included social, blog post, email, and in-app content.