Erin Wisti

Content Writer: Food, Culture, Baby Products, Parenting, and Child Care

United States

Over the course of my 10 year career, I have written about everything from cloud computing to how to clip a hamster's toenails. Lately, my focus has been food writing, child care, and baby products.

I believe that good content is informative and engaging in its own right and that quality writing builds invaluable long-term brand trust.

WHAT I DO:
-Blog posts
-News articles
-Product reviews
-Product descriptions
-White papers
-Case studies
-Brand books
-Google & social media ads
-Email marketing
-Press releases
-Landing pages
-Newsletters
-Ad scripts

SKILLS
-Google Analytics,
-Cision (PR Tool)
-CMS systems
-Microsoft Office Suite
-Asana
-Klaviyo
-ChatGPT
-Trello
-Asana

Contact me at [email protected].

Portfolio

Mom and Baby Content

Thebump
07/29/2025
8 Best High Chairs of 2025, Tested by Families

Searching for a high chair that's equal parts practical and stylish? Here, shop our picks for the best high chairs for babies and toddlers, tested by parents and their kids.

Thebump
04/24/2025
6 Best Diaper Bags, Tested in 2025

Looking for the best diaper bags? From backpacks to totes, check out the best tried-and-tested baby bags to transport all of your essentials.

Thebump
10/21/2024
14 Best Toys for 2-Month-Olds of 2024

The best toys for 2-month-olds engage their senses and support physical development. Check out our roundup of expert-approved playthings available now.

Thebump
05/30/2024
6 Best Compression Socks for Pregnancy of 2024

If you're experiencing swelling in your legs and feet, maternity compression socks are a must-have. Here, discover our top picks for everyday wear, all of which have been tested by an expectant mom.

Thebump
10/03/2024
6 Best Changing Pads of 2024

When you need to heed the call of diaper duty, it's best to be prepared. Check out these top changing pads, designed to keep baby safe and comfy and messes to a minimum.

Food Writing

Journalism

Knock LA
08/11/2023
AgLago Co-Op Fights Eviction

For over 15 years, AgLago Co-Op has been a a community hub for local activists and artists. Now they're facing eviction.

Tech Writing

Xano
What is Data Normalization And Why Is It Important? - Xano

These days, almost every company collects data, which is often used to analyze purchase trends or improve company processes. When storing large swaths of data, data normalization helps ensure success, prevent wasted resources, and help you track things like performance and metrics.

Blogs

Fabric
4 Massive Barriers to Scale Solved by Local Fulfillment - Fabric

The best things in life are local. There's a reason that "Persian" is synonymous with "rug." The Swiss are renowned for their beautifully-crafted watches. And if it's made outside of the Champagne region of France, it's just sparkling wine. Fulfillment is no different - the most future-proofed e-commerce strategy starts with local solutions.

Ebooks

B2C Articles

Thebump
05/30/2024
6 Best Compression Socks for Pregnancy of 2024

If you're experiencing swelling in your legs and feet, maternity compression socks are a must-have. Here, discover our top picks for everyday wear, all of which have been tested by an expectant mom.

Brand Books

Short Form Content

Marble Slab Creamery
2023
B2C Email & Text Campaign

A campaign combining emails and SMS messages encouraging guests to order Valentine's Day ice cream cakes.

Little Fishkopp
2021
Brand Awareness Ads

Brand awareness ads for a children's clothing and sleep bags company.

Meet Me in the Cloud
2022
Short Form Web Copy

Brief copy for a 2022 web redesign for a technology training and adoption firm.

Fabric
Brand Awareness Ads

Our team created a series of LinkedIn ads to educate our target audience about micro-fulfillment.

Case Studies

Video Scripts

Creative Works