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Eric Wein

Marketing and Communications

Location icon United States

I create ideas to bring positive energy, reputation and conversations about my company and then turn concepts into realities. I develop and write narratives. I thrive under pressure and concurrently managing multiple projects.

I’m behind successful campaigns throughout my career, including two viral campaigns with an NFL player that drove 1 billion+ impressions, numerous major Disney franchise extensions and the original Xbox.

Previous roles and clients included Disney, Xbox, Warner Bros., Microsoft, Angry Birds and Square Enix. My success has been in various industries: retail, e-commerce, manufacturing, home goods, technology, sports, video games and entertainment.

Portfolio

Lamps Plus

Marketing Dive
06/24/2021
Lamps Plus products make cameo in TikTok videos from 26 creators

Lamps Plus on June 23 announced a TikTok campaign powered by 26 creators, generating millions of views and strong viewer engagement, according to a press release. The creators each featured a Color Plus lamp in a video that is unique to their style and regular content, spanning interest areas like comedy, dance, parenting advice and home improvement tips.

PEOPLE.com
03/27/2018
Dodgers' Kike Hernandez and Fiancee Mariana Vicente Get a Grand Slam Home Makeover: See Inside

The Dodger and his fiancee, a former Miss Universe Puerto Rico, show off their newly decorated space Enrique "Kike" Hernandez just got a makeover for his new house. The Los Angeles Dodgers utility recently purchased his dream house with fiancee Mariana Vicente, and the engaged couple partnered with Lamps Plus to furnish the space in a style that reflects their eclectic taste.

Marketing Dive
08/12/2020
Lamps Plus showcases lighting in Twitch cooking livestream

Lamps Plus sponsored three livestreams from Katie Ruvalcaba, one of the most popular streamers of cooking shows on Twitch, to demonstrate its lighting products in her kitchen. During the four-hour streams, Ruvalcaba showcased LED under-cabinet lights from the 360 Lighting brand, per an announcement shared with Mobile Marketer.

Chain Store Age
Lamps Plus goes digital-only as consumers focus on comfort

A specialty lighting retailer is temporarily shuttering stores as the COVID-19 pandemic continues. California-based Lamps Plus has closed all 36 of its brick-and-mortar stores in seven western states to prevent possible transmission of the COVID-19 virus among customers and associates. The stores will reopen when advised.

Total Retail
09/27/2018
The Secret Behind Lamps Plus' Employee Loyalty

Employees are quitting at record rates, according to a recent U.S. Labor Department report, but Lamps Plus employees are staying the longest in its product category. Employees of the designer, manufacturer and retailer of portable lighting, fixture lighting and home décor products have an average tenure of eight years, based on LinkedIn data.

Bisnow
The Future Of Retail May Rely On Texting

Sometime in the future, texting could replace calling a store and waiting to speak to someone to find out if the item you want is available. In an effort to bring more customers into brick-and-mortar stores and adjust to people's penchant for texting, more companies are turning to text messaging.

Digiday
08/14/2018
For Lamps Plus, Amazon is joining Facebook and Google as digital ad mainstays - Digiday

Lamps Plus, which primarily ran search ads on Amazon before, is now testing a slew of advertising opportunities being made available on Amazon, evolving the home furnishings company's entire strategy on the platform. Beginning this September, Lamps Plus will use Amazon's DSP through Amazon Advertising Platform to programmatically target its audience and Amazon shoppers with banner ads across the internet.

Retail Dive
01/25/2018
Lamps Plus brings order tracking to text, call and voice

Lamps Plus is giving customers the ability to instantly track orders via conversational channels, such as Amazon Alexa, Google Assistant and Facebook Messenger, following the implementation of Linc Global's artificial intelligence-driven customer care platform, according to a press release.

Retailwire
Will Amazon Live video light up sales for Lamps Plus on Prime Day? - RetailWire

Discussion It will be "lights, camera, action" when Lamps Plus debuts its first Amazon Live video next week as part of the retailer's efforts to increase sales during the 48-hour Prime Day event. Lamps Plus, which bills itself as "the nation's largest lighting retailer," will go live with the video on Tuesday, July 16.

Marketing Dive
09/10/2018
Lamps Plus cuts bounce rates by 22% with personalized landing pages

Lighting retailer Lamps Plus reduced bounce rates 22% from product listing ads by leveraging the personalization platform Certona, according to results from a new case study made available via a press release. Lamps Plus started delivering similar, relevant products based on shoppers' interactions with a product listing advertisement (PLA).

Austin American-Statesman
HOME: Lamps Plus opening Austin store

Lamps Plus, which has 39 stores around the country, including two others in Texas, will open an Austin store next week. The new store is in the Arboretum, 10000 Research Blvd., and will be the first Lamps Plus to focus on LED technology. The store will celebrate the opening at 10 a.m.

NFL Product Endorsement - Lamps Plus

NFL.com
On sale: Chargers OL Forrest Lamp's forest lamp

"The Forrest Sequoia is almost must-have portable lighting for those who need a rustic floor lamp," said Lamps Plus CEO Dennis Swanson in a press release. "We're eager to get the first Forrest Lamp signature lamp to customers throughout this season."

Home Accents Today
12/14/2020
Lamps Plus debuts lamp from NFL player Forrest Lamp | Home Accents Today

Lamps Plus unveiled the first signature lamp from Forrest Lamp, the Los Angeles Chargers offensive lineman. Manufactured by Lamps Plus, Forrest Lamp's lamp has a brown finish resembling a rugged tree trunk and is available now as a limited-edition release for $199.99 from LampsPlus.com and all Lamps Plus stores in seven western states.

NFL Draft Endorsement - Lamps Plus

Los Angeles Times
09/01/2017
How NFL tight end Jake Butt found a natural sponsorship: Charmin

As a kid, Jake Butt asked his dad whether he could change his last name. But as a Denver Broncos rookie tight end, he has embraced it. It became a fan favorite when he was an All-American at Michigan and a popular talking point for his friends, who joked that he could pursue an endorsement with Charmin, should he ever make it big.

Yahoo
04/27/2017
2017 NFL draft: Forrest Lamp, Jake Butt get obvious marketing deals

Now free from the foolish constraints of the NCAA, soon-to-be-NFL players can now start using their names and likenesses for their own personal gain. And for at least two players, there are some natural fits based off their respective last names: tight end Jake Butt and offensive lineman Forrest Lamp.

NFL.com
Draft prospect Forrest Lamp to endorse lamps

Forrest Lamp knows marketing. As Michael Scott always said: K.I.S.S., Keep It Simple, Stupid. Lamp was born with a built-in marketing opportunity in his last name. The Western Kentucky offensive lineman, and top-graded guard expected to be drafted in the first round, which opens tonight at 8 p.m.

The Tennessean
Western Kentucky's Forrest Lamp drafted by Chargers

Western Kentucky offensive lineman Forrest Lamp was picked 38th overall by the Los Angeles Chargers Friday. Lamp is the highest-drafted offensive lineman in Conference USA history. A third-team All-American, he can play tackle, guard or center, and some analysts graded him as the most complete lineman of this draft class.

Press Releases

Businesswire
04/25/2019
Lamps Plus Unveils Renowned Interior Designers and Influencers from Throughout the United States...

LOS ANGELES--()--Lamps Plus today announced its 2019-2020 brand ambassadors who will highlight the company's spectrum of interior design styles in lighting and home furnishings. The Lamps Plus Brand Ambassadors feature renowned interior designers and influencers who will contribute to the company's brand story to help customers love their homes by discussing interior design trends and styles throughout the company's marketing channels and in their own channels.

Businesswire
03/13/2019
Texting as the Future of Retail - Lamps Plus Offers Customers the Ability to Text Stores

LOS ANGELES--()--Lamps Plus is introducing an initiative to offer enhanced service and convenience, allowing customers to send texts with questions to their local store to receive immediate answers from store sales associates. Available today, customers can send texts to any Lamps Plus store to ask about product availability, product details and other lighting and home furnishing questions to receive quick answers from a store associate.

Interactive Entertainment

IGN
09/24/2015
2 Heroes Reborn Games Will Act as Prequels to the Show - IGN

Gemini and Enigma. Two Heroes Reborn video games will be released this September to accompany the upcoming 13-episode mini-series on NBC.Heroes Reborn, airing September 24, takes place five years after the end of the first show when Claire Bennet revealed her powers to the world, making the public aware of super-powered people.

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