Newegg Media Coverage
I create big ideas to bring positive awareness and enthusiasm about my company and then turn concepts into realities. I develop and write narratives. I concurrently manage multiple projects.
I’m behind successful campaigns throughout my career, including two viral campaigns with an NFL player that drove 1 billion+ impressions, numerous major global Disney franchise products and the original global Xbox launch.
Previous roles and clients included Disney, Xbox, Warner Bros., Microsoft, Angry Birds and Square Enix. My success has been in various industries: retail, e-commerce, manufacturing, home goods, technology, sports, video games and entertainment.
Newegg Media Coverage
Initially launched as a pilot in September 2021 , Newegg Live is an interactive, real-time livestream platform showing some of the most in-demand tech products available on the tech-focused e-tailer's platform. Newegg Live demonstrates products at exclusive sale prices typically available only for the duration of the livestream.
As part of the first NCAA Tournament with Name, Image and Likeness endorsement deals, Arizona Wildcats forward Cate Reese has signed a deal with Newegg, an online technology retail company. Reese, an All-Pac-12 First Team selection this season, is the first collegiate athlete to partner with Newegg.
ENIAC, Newegg's newest laser engraving service, allows users to customize their PC case, creating a unique case to call their own.
Newegg Press Releases
CITY OF INDUSTRY, Calif.--()--Newegg (NASDAQ: NEGG), a leading global technology e-commerce retailer, today shared insights about its live video commerce platform, Newegg Live. Launched in September 2021 and produced by the company's media team for the Newegg mobile app and TikTok, Newegg Live is an interactive, real-time livestream showing some of the most in-demand tech products available on the Newegg platform.
CITY OF INDUSTRY, Calif.--()--Newegg (NASDAQ: NEGG), a leading global technology e-commerce retailer, today announced it has signed an NCAA athlete endorsement, the company's first, with elite women's college basketball player Cate Reese of the University of Arizona for a promotional campaign starting today and continuing during the 2022 women's NCAA basketball tournament.
Lamps Plus secured coverage, non-NFL, 2017-present
LOS ANGELES - Lighting and home furnishings retailer Lamps Plus, which shows up from time to time in pop culture, can claim a fictional, future location in the town of South Park, Colo. Lamps Plus Plus, a futuristic version of Lamps Plus, can be seen in the new "South Park: Post Covid" special, available now on Paramount+.
A Los Angeles-based specialty lighting retailer is offering flexible, interest-free payments to online shoppers. Lamps Plus is exclusively partnering with payments solution platform Sezzle Inc. to let customers on its e-commerce site pay for products in four interest-free installments over six weeks, with no impact to their credit score.
Lamps Plus on June 23 announced a TikTok campaign powered by 26 creators, generating millions of views and strong viewer engagement, according to a press release. The creators each featured a Color Plus lamp in a video that is unique to their style and regular content, spanning interest areas like comedy, dance, parenting advice and home improvement tips.
Lamps Plus has a new strategy. Uncover how the specialty lighting retailer is hiring sales associates to serve dual roles as both brick-and-mortar retail store associates and customer care agents.
The nation's largest specialty lighting retailer is having select brick-and-mortar employees also serve as e-commerce customer care agents.
A Lamps Plus store makes a brief appearance in "Wonder Woman 1984," but the retailer is telling viewers that site only existed in the DC Universe. The "Wonder Woman" sequel released last week features an action scene set in a fictional Virginia indoor shopping mall with retail stores from the 1980s, including a Lamps Plus store on the mall's second floor.
Lamps Plus sponsored three livestreams from Katie Ruvalcaba, one of the most popular streamers of cooking shows on Twitch, to demonstrate its lighting products in her kitchen. During the four-hour streams, Ruvalcaba showcased LED under-cabinet lights from the 360 Lighting brand, per an announcement shared with Mobile Marketer.
Mobile devices are ubiquitous, affecting nearly every part of our lives. They've changed how we interact with each other, how we access information and how we shop. The result for retailers is a growing use of text marketing as sellers adapt to the pervasiveness of smartphones and other devices in customers' daily activities.
For a limited time, a Color Plus custom lighting collection lamp from Lamps Plus can also benefit St. Jude Children's Research Hospital in its mission to cure childhood cancer and other serious diseases. Lamps Plus announced its support and participation in the My St. Jude Family Campaign, joining other brands to honor families, mothers and fathers.
Retailer Lamps Plus announced a partnership with Dunn-Edwards Paints to provide a sneak peek and feature five special hues from the upcoming Dunn-Edwards 2021 Color and Design Trends Report in a new limited-edition collection of Color Plus lamps and Art Shade lamp shades from Lamps Plus.
"We landed on using really bright lights and the contrast of different lighting. I used Lamps Plus chandeliers and some of their shapes are very modern Gothic. For instance, the one above the dining room table, my thought process with that was like, okay, the show's called Dead to Me. It's very modern and bright and Laguna Beach, but there's a darker thing going on here in the stories. So that was my thought process on some of those lights, like the one above the breakfast nook and the one...
Lamps Plus Inc. last December implemented a texting program that enables shoppers to text with store associates Each store manager or assistant store manager at its 37 stores use the retailer's company iPhone during store hours to text with shoppers. Shoppers can find the number to text associates within marketing emails, in catalogs and on store pages online.
LOS ANGELES - Lamps Plus has become the exclusive retailer to sell Stiffel branded lighting fixtures under a new agreement. It has also launched a new luxury microsite, called LP Luxury Lighting. Lamps Plus and Stiffel have kicked off their Stiffel lighting fixture collection with an initial assortment of almost 70 fixtures, including chandeliers, ceiling lights, bath-bar wall lights and sconces.
In the wake of the COVID-19 pandemic, Lamps Plus has taken steps to slow the spread of the virus. All 36 Lamps Plus brick and mortar stores in seven western states are temporarily closed to protect the health of customers and associates. The stores will reopen when advised.
Lighting retailer Lamps Plus debuted an Amazon Live segment in 2019’s Prime Day. Angela Hsu, the company’s senior vice president of marketing and eCommerce, told RetailWire in an interview last year that amongst hard metrics like cost per view and cost per engagement, the brand would be trying to manually quantify sales uplift. “We will also review the sales lift of the products we showcase on Amazon Live as well as the overall sales lift of our Lamps Plus products on Amazon.”
Lamps Plus, which primarily ran search ads on Amazon before, is now testing a slew of advertising opportunities being made available on Amazon, evolving the home furnishings company's entire strategy on the platform. Beginning this September, Lamps Plus will use Amazon's DSP through Amazon Advertising Platform to programmatically target its audience and Amazon shoppers with banner ads across the internet.
After personalizing its site content and promotions for different groups of shoppers, home goods retailer Lamps Plus saw a double-digit surge in conversion rate. After personalizing its site content and promotions for different groups of shoppers, the home goods retailer saw a double-digit surge in conversion rate.
Employees are quitting at record rates, according to a recent U.S. Labor Department report, but Lamps Plus employees are staying the longest in its product category. Employees of the designer, manufacturer and retailer of portable lighting, fixture lighting and home décor products have an average tenure of eight years, based on LinkedIn data.
Lamps Plus SVP of Marketing and eCommerce secured in this prestigious top 10 list.
A specialty lighting retailer is temporarily shuttering stores as the COVID-19 pandemic continues. California-based Lamps Plus has closed all 36 of its brick-and-mortar stores in seven western states to prevent possible transmission of the COVID-19 virus among customers and associates. The stores will reopen when advised.
A Carlo's Bakery lamp cake for the 2018 Lamps Plus Brand Ambassador launch party.
Contributing writer The Lamps Plus online video competition asked Cathy Bui a simple question: "What lights up your life?" To her, it was a no-brainer. "Family," said Bui, a junior film student at Cal State Long Beach. "The heart of your home."
A specialty lighting retailer is providing free online lighting design services.
Sometime in the future, texting could replace calling a store and waiting to speak to someone to find out if the item you want is available. In an effort to bring more customers into brick-and-mortar stores and adjust to people's penchant for texting, more companies are turning to text messaging.
Lamps Plus Inc., which is No. 4 in Internet Retailer's Best Paid Search Marketers in E-Commerce rankings, uses a big part of its digital marketing budget to connect with smartphone users. "Our overall strategy is 'mobile first' in website design, speed and marketing," says Angela Hsu, senior vice president of internet business and marketing for Lamps Plus.
For Lamps Plus, the nation's largest specialty lighting retailer and a leading lighting and home furnishings manufacturer, creating a seamless shopping experience for its customers across channels is of critical importance. It's for that reason that the company has introduced computer kiosks in each of 35-plus stores.
The Dodger and his fiancee, a former Miss Universe Puerto Rico, show off their newly decorated space Enrique "Kike" Hernandez just got a makeover for his new house. The Los Angeles Dodgers utility recently purchased his dream house with fiancee Mariana Vicente, and the engaged couple partnered with Lamps Plus to furnish the space in a style that reflects their eclectic taste.
Lamps Plus is giving customers the ability to instantly track orders via conversational channels, such as Amazon Alexa, Google Assistant and Facebook Messenger, following the implementation of Linc Global's artificial intelligence-driven customer care platform, according to a press release.
Discussion It will be "lights, camera, action" when Lamps Plus debuts its first Amazon Live video next week as part of the retailer's efforts to increase sales during the 48-hour Prime Day event. Lamps Plus, which bills itself as "the nation's largest lighting retailer," will go live with the video on Tuesday, July 16.
Lighting retailer Lamps Plus reduced bounce rates 22% from product listing ads by leveraging the personalization platform Certona, according to results from a new case study made available via a press release. Lamps Plus started delivering similar, relevant products based on shoppers' interactions with a product listing advertisement (PLA).
Lamps Plus is jumping into same-day shipping. The specialty lamps retailer now offers free same-day shipping on more than 5,000 products, including chandeliers, wall lighting, table and floor lamps, ceiling fans, large furniture items and home décor. The service reduces delivery times to customers' homes by at least one or two days.
By increasing the variety and depth of UGC (User Generated Content) on its e-Commerce web site, Lamps Plus improved the customer shopping journey and armed consumers with significantly more information to guide their purchasing, both online and in-store. While Lamps Plus has sought out, collected and posted online product reviews for several years, customers' questions and [...]
Lamps Plus, which has 39 stores around the country, including two others in Texas, will open an Austin store next week. The new store is in the Arboretum, 10000 Research Blvd., and will be the first Lamps Plus to focus on LED technology. The store will celebrate the opening at 10 a.m.
NFL Product Endorsement - Lamps Plus, 2020
If you're in the market for a tough, strong, powerful light device that will make you say "I love lamp" and actually mean it, a Los Angeles Chargers offensive lineman has the perfect product for you. That lineman is obviously fourth-year guard Forrest Lamp.
Summary of athlete endorsements including Lamps Plus and Forrest Lamp. Also included are Tom Brady and Patrick Mahomes.
"The Forrest Sequoia is almost must-have portable lighting for those who need a rustic floor lamp," said Lamps Plus CEO Dennis Swanson in a press release. "We're eager to get the first Forrest Lamp signature lamp to customers throughout this season."
Lamps Plus unveiled the first signature lamp from Forrest Lamp, the Los Angeles Chargers offensive lineman. Manufactured by Lamps Plus, Forrest Lamp's lamp has a brown finish resembling a rugged tree trunk and is available now as a limited-edition release for $199.99 from LampsPlus.com and all Lamps Plus stores in seven western states.
Produced video about Forrest Lamp partnership for Lamps Plus in 2017.
NFL Draft Endorsement 2017 - Lamps Plus
As a kid, Jake Butt asked his dad whether he could change his last name. But as a Denver Broncos rookie tight end, he has embraced it. It became a fan favorite when he was an All-American at Michigan and a popular talking point for his friends, who joked that he could pursue an endorsement with Charmin, should he ever make it big.
Apr 28, 2017 Eric D. WilliamsESPN Staff Writer Close Covered Seahawks for Tacoma News Tribune for six seasons. Played college football at University of Puget Sound CARSON, Calif. -- Well, that didn't take long.
Forrest Lamp may be an excellent football player, but it's his last name that's earned him his first endorsement. Seizing on the opportunity for a publicity bump with an NFL prospect whose last name is Lamp, the lighting company Lamps Plus announced an endorsement deal with the former Western Kentucky lineman.
Now free from the foolish constraints of the NCAA, soon-to-be-NFL players can now start using their names and likenesses for their own personal gain. And for at least two players, there are some natural fits based off their respective last names: tight end Jake Butt and offensive lineman Forrest Lamp.
Forrest Lamp knows marketing. As Michael Scott always said: K.I.S.S., Keep It Simple, Stupid. Lamp was born with a built-in marketing opportunity in his last name. The Western Kentucky offensive lineman, and top-graded guard expected to be drafted in the first round, which opens tonight at 8 p.m.
In the days and weeks leading up to the NFL Draft, prospects sign endorsement deals with some of the biggest brands in the world. The top players land contracts with companies like Nike, Adidas and Jordan, but two prospects with the best names in the draft signed perfect endorsement deals.
Forrest Lamp might be a pretty good NFL guard. He's definitely a marketing genius. The Western Kentucky offensive lineman, who could be a first-round pick tonight, has signed an endorsement deal with Los Angeles-based lighting retailer Lamps Plus.
Everyone gets a shoe contract. Not everyone can endorse lamps and toilet paper and actually get some attention for it. Enter 2017 NFL Draft prospects Forrest Lamp and Jake Butt who have the best possible respective endorsements stemming from their decision to turn pro.
Western Kentucky offensive lineman Forrest Lamp was picked 38th overall by the Los Angeles Chargers Friday. Lamp is the highest-drafted offensive lineman in Conference USA history. A third-team All-American, he can play tackle, guard or center, and some analysts graded him as the most complete lineman of this draft class.
Lamps Plus Press Releases, 2017-present
LOS ANGELES--()--Lamps Plus, the nation's largest specialty lighting retailer, today announced the launch of the exclusive Inspire Me! Home Decor lighting collection curated by Farah Merhi, celebrated home and family expert, popular social media content creator, author, entrepreneur and founder of the Inspire Me! Home Decor brand. The new Inspire Me!
LOS ANGELES--()--Lamps Plus today announced that Clark Linstone has been named President of the company. Linstone has been with the company for over 30 years and most recently served as Chief Operating Officer. This promotion is immediately effective. In his new role, Linstone will continue his leadership role in the company, including oversight of all business operations, stores and distribution center operations.
LOS ANGELES--()--Film viewers have been in for a surprise while watching Warner Bros. Pictures' "Wonder Woman 1984." Shown among the opening scenes is a fictional Virginia indoor shopping mall with retail stores from that period, including a Lamps Plus lighting store.
LOS ANGELES--()--Tough. Strong. Powerful. The Forrest Sequoia, the floor lamp from Lamps Plus and Los Angeles Chargers offensive lineman Forrest Lamp, is all of these and a stylish, handsome accent for the home. Lamps Plus today unveiled the first signature lamp from Forrest Lamp, the standout Los Angeles Chargers offensive lineman.
LOS ANGELES--()--Lamps Plus today announced a partnership with Dunn-Edwards Paints to provide a sneak peek and feature five special hues from the upcoming Dunn-Edwards 2021 Color and Design Trends Report in a new limited-edition collection of Color Plus™ lamps and Art Shade lamp shades from Lamps Plus.
LOS ANGELES--()--Lamps Plus products will continue to illuminate a frequently viewed home -this one belonging to the main character in the highly anticipated second season of Dead to Me, debuting May 8 on Netflix. Brandi Kalish, the show's Set Decorator, sourced products from Lamps Plus for both Seasons 1 and 2.
LOS ANGELES--()--Lamps Plus is introducing an initiative to offer enhanced service and convenience, allowing customers to send texts with questions to their local store to receive immediate answers from store sales associates. Available today, customers can send texts to any Lamps Plus store to ask about product availability, product details and other lighting and home furnishing questions to receive quick answers from a store associate.
LOS ANGELES--()--Lamps Plus today announced its 2019-2020 brand ambassadors who will highlight the company's spectrum of interior design styles in lighting and home furnishings. The Lamps Plus Brand Ambassadors feature renowned interior designers and influencers who will contribute to the company's brand story to help customers love their homes by discussing interior design trends and styles throughout the company's marketing channels and in their own channels.
LOS ANGELES--()--After his most successful season in Major League Baseball, Enrique "Kiké" Hernandez of the Los Angeles Dodgers and his fiancée, former Miss Universe Puerto Rico, Mariana Vicente, have signed an endorsement agreement with leading lighting and home furnishings retailer and manufacturer Lamps Plus.
LOS ANGELES--()--Lamps Plus today announced the winner of its first national user-generated video contest, which featured the theme "Light What You Love." The video created by California State University Long Beach film student Cathy Bui about the inspiration of family, friends and an illuminated living room was selected as the winning contest entry.
LOS ANGELES--()--Lamps Plus announced today its support of St. Jude Children's Research Hospital by offering lamp shades and pillows featuring patient artwork with proceeds benefiting the organization in recognition of Childhood Cancer Awareness Month. Lamps Plus will donate 50 percent of the retail sales of lamp shades and pillows featuring St.
LOS ANGELES--()--Lamps Plus Inc., the nation's largest specialty lighting retailer, is adding a new Lamp -- Forrest Lamp, a highly-touted NFL Draft prospect. Lamps Plus today announced a partnership with Forrest Lamp ahead of the 2017 NFL Draft this weekend in Philadelphia.
Interactive Entertainment secured coverage, 2010-2016
PR veteran Eric Wein claims that more big game companies are pushing their PR teams to work with “community evangelists,” which typically includes popular YouTubers and Twitch streamers. Wein serves as a VP of the Bender/Helper Impact PR firm, where he oversees the game division. The firm has worked with game companies like Konami and Bandai Namco, and Wein says that its clients also still pay for traditional preview campaigns because they can inspire retailer confidence in a game, driving...
It's a very unfortunate perception to communicate. Post: I've played about the first ten hours of the game... PF: How far did you get, if I may ask? Post: I'm going pretty slowly, I just got to Golem City [the game's second hub area]. I'm trying to do all the side quests.
Appeared on New York Comic-Con panel for TRON video game.
Gemini and Enigma. Two Heroes Reborn video games will be released this September to accompany the upcoming 13-episode mini-series on NBC.Heroes Reborn, airing September 24, takes place five years after the end of the first show when Claire Bennet revealed her powers to the world, making the public aware of super-powered people.