Emily Kate Swet

Content Writer / Editor

Authentic. Smart. Shareable. Fresh.
Content that connects your brand to your audience and beyond.

10 years of editorial experience, from press releases and newsletters to product copy and long form content, and an expertise in Beauty, Health & Wellness, Destination & Lifestyle, and Small Businesses.

Not a graphic designer, but I can play one on TV.

What can I do for you?

[email protected]

A Seamless Journey: Unifying Customer Experience through Loyalty

Today's retail customer journey is anything but straightforward. It's a complex roadmap of touchpoints, often with friction that can frustrate customers and deter potential purchases. Crafting seamless and convenient omnichannel paths from discovery to retention is no longer an option - it's swiftly becoming the standard.

Mascola Group
Social Media Audit: Are You Relying On Vanity Metrics? - Mascola Group

Who doesn't love a good "like"? For destination brands, likes are often the sole measurement of your social media efforts. The problem? Things like fans, likes, page views, shares, and website visits are considered "vanity metrics" - data that makes us feel good but offers no real meaning.

Biome Care - Healthy Hair Starts Here

What's a biome? Simply put, a biome is any habitat that sustains the flora and fauna that live within it. Biomes exists all over the world, evolving, nurturing and protecting the communities they support. What most of us don't realize is we all have our own personal biome - and it's the key to staying healthy, thriving and in harmony with the world around us.

State Fair Marketing: Who's the Fairest of the Fair?

The magic of social media is all about taking your same-old features and benefits and turning them into authentic, desirable, eye-pleasing experiences. So it's no surprise that even something as old-timey and "been there, done that" as a state fair can knock social outta the park.

The World Residences at Sea
The Art of Wine / Toasting the Festive Season

Aboard we celebrate a thirst for adventure quite literally. Imagine strolling through centuries-old vines in Bordeaux, sipping Barolo with an award-wining vintner over an intimate dinner, sampling Istrian varietals and white truffles in Croatia, or toasting in the Barossa Valley before an adventure in the Outback.

Detox Your Locks!

Lifeless hair or an irritated scalp isn't happenstance – they're signs of an imbalanced biome. A good hair detox allows your biome to heal itself.

The World Residences at Sea
A Taste of the Mediterranean

When pairing food and wine, we take into consideration many components. For this dish, the tomatoes are intensified through the roasting process and the balsamic vinegar adds acidity, sweetness, and a savory note. Meanwhile, the basil brings in herbal aromas while the Pecorino is both buttery and nutty.

5 Reasons Why Water is Important For Kids

Our calculator provides an estimated daily fluid recommendation that includes drinking water and water provided from all other beverages. Note that it does not account for additional water needs that may result from excessive water losses due to hot or humid climates or increased physical activity.

The World Residences at Sea
June 2017 The World Residences at Sea

From clear turquoise seas to robust, invigorating surf, from the rhythm of indigenous culture to the buzz of modernity, Panama is an energizing union of continents, oceans, and ideas.

Mascola B2B Marketing Blog, B2B Advertising Agency
4 Ways to Feed Your B2B Sales Funnel in 2018 || Mascola B2B Marketing

by Emily Swet Posted on February 05, 2018 at 12:20 PM Few things are worse for B2B business growth than a stalled out sales funnel. Even though your company may be using the same funnel-feeding tactics as before, what once worked may not be as successful now.

Beechnut Site Product Copy - sitewide

Bright, creamy, tart and sweet, Stage 2 Classics banana & mixed berries purée is just like a delicious fruit smoothie for baby with antioxidant-rich blueberries, strawberries, smooth banana for potassium and a touch of apple for extra yumminess. Stage 2 Baby Food Benefits: Great first food for starting solids.

The Big E
The Big E 2017 Brochure

Ready to Soar? There’s a free bird in all of us. It’s time to LET IT FLY. This is your place to cut loose. Let your hair down. Eat all you want. Kick up your heels. Soar through the sky. At The Big E, you’re free to do it all! The Big E is here for 17 days – come find your free bird.

Viva La Juicy Parfum Content & Product Copy for Amazon A+ Pages

Get swept away in modern romance with the enchanting smell of gardenia, the sweet fragrance of honeysuckle and a splash of mandarin citrus. Golden amber, sandalwood, and creamy vanilla mingle in a daydream perfume—the match made in Heaven for a girl who loves to love.

The World Residences at Sea
The World Brand Video

Imagine the ultimate lifestyle that comes with combining a private yacht and a luxury vacation home. A home that takes you all around the globe, allowing you to wake up to new scenery outside your private veranda every few days. That is what life is like aboard The World, the largest private residential ship on the planet at 644 feet.

Emily Kate Swet
6 Places in Milford To Refresh Your Resolution (and Kick Its Butt)

Because sometimes your reset button needs a reset button. Yup. We're hitting that time of January when the New Year's resolve seems, well, a little less resolute. Even if you didn't know it from your own experience, you likely won't be surprised to hear that approximately 80% of people who make New Year's resolutions have abandoned them by the second week of February.

Callaway Resort & Gardens
Callaway Resort & Gardens | Georgia's Authentic Outdoor Resort

Escape the everyday all year long. Callaway Resort & Gardens offers four seasons of adventure, relaxation, and fun in Mother Nature's breathtaking landscape. Take in the vibrant blossoms of Spring on over 2,500 spectacular acres, filled with hiking and bike trails and world-class golf.

The World Residences at Sea
December 2019 Marketing Email - The World Residences at Sea

The journey begins on the island of Korčula, whose dense panorama of medieval red roofs, velvety pine trees, and rustic charms almost threaten to burst through its ancient fortification walls. Dark and lush forests, vineyards, and olive groves have long left an impression on travelers, likely why the ancient Greeks named the island Korkyra Melaina (Black Corfu).

7 Tips to Ageless Hair

Hair, like skin, changes with time. Your hair care routine might not produce the same results it once did. You don't have to take it lying down. Read on to learn more about why your hair changes, and how to keep your locks healthy and vibrant with simple anti-aging tips.

Community Centers that Save On Energy Better Serve Their Communities - Budderfly

YMCAs, JCCS, and other community centers do a lot of heavy lifting for the communities and families they serve. They are equal parts social, educational, recreational, and athletic centers, and provide social services to boot. In other words, these nonprofit organizations are the true community champions.

Milford, CT Patch
Milford Pirate's Day Returns

From the Downtown Milford Business Association: The Downtown Milford Business Association is kicking off summer once again with the 17th Annual Pirate's Day on Sunday, June 9. Pirate's Day has served as an unofficial start to the season for years, and now it's even more family-friendly than ever.

Mascola B2B Marketing Blog
B2B Myth: Simply Having a Website Is Enough

When was the last time you took a critical look at your B2B website design? In today's market, B2B marketers simply can't take a "one and done" approach to their web presence. Buyers have become acclimated to today's standards.

Why is My Hair So Oily?

Wondering why your hair gets so greasy so quickly? Curious to know if oily hair is related to acne, dandruff and hair loss? You have questions - we have answers. Find out how your unique hair type, skin condition and the products you use interact and what you can do to keep things under control.

Content Marketing for Museums: Check Your Social Skills

Pinterest and Instagram have gone highbrow. For the first time, social networks like these have become the primary venue by which consumers discover art. While this is great news for venues that actually sell artwork, this statistic can be a challenge when it comes to content marketing for museums. (Or it could be a windfall if you play ...

The World Residences at Sea
Jan 2018 - The World Residences at Sea

The Mediterranean is a feast for the senses - from its storied history and unrivaled cultural influence, to its spectacular beauty and sumptuous epicurean delights. Beginning in April, Residents & Guests aboard will have an unparalleled opportunity to immerse themselves completely in the art, culture, history, and beauty of this legendary destination.

Dave Robbins Photography
Looking Back in 20 Years

Long after the party is over, your wedding photos will be the one thing that can take you back, time and again. What will you want to see?

Retro Ad of the Week: Hilton Hotels, 1962

Retro Ad of the Week: Hilton Hotels, 1962 This ad from Hilton Hotels puts customer service marketing right at the forefront. There are no sweeping vistas from balconies. No sumptuous meals or luxurious linens. No happy vacationers frolicking in the pool. And nary a sexy woman to be found.

Cocamide DEA - How Can a "Natural" Ingredient Cause Cancer?

Cocamide DEA starts with coconut oil, but that's the only thing natural about it. It's then highly refined and processed with powerful chemicals - transforming it into a man-made product that can actually cause cancer, according to the State of California. (The FDA does not currently regulate the term "natural".

Why is My Hair Falling Out?

Alarmed at the mounds of hair stuck to your brush or collecting at the bottom of your shower? Should you be concerned, or is it natural? Learn the ins and outs of hair loss, and how a range of different factors affects your particular hair type, and find out what you can do to keep more of your hair on your scalp, rather than in your brush.

Summer Hair: How To Keep Hair Healthy at the Beach and Pool

Summer is hard on our hair. Between chlorine, salt and sun - chances are you already feel a texture change. When your hair begins to feel like hay, it's not your imagination! The good news is, you can avoid or recover from damage by following some simple practices.

Why is My Hair so Frizzy? (And What Can I do About It?)

Frizz occurs when the outer layer of your hair (the cuticle) is lifted instead of smoothed down. This lift separates the cuticle and allows moisture to move freely through your hair shaft. As the strands take in moisture, they swell and warp ...

Is it Safe to Dye Hair During Pregnancy or When Breastfeeding?

Good news! You don't have to forego your hair treatments for the sake of motherhood - there's no evidence that hair color affects your developing baby or your breast milk. If you're still anxious, here are some handy tips to keep you feeling both beautiful and reassured.

7 Tips to Ageless Hair

Hair, like skin, changes with time. Your hair care routine might not produce the same results it once did. You don't have to take it lying down. Read on to learn more about why your hair changes, and how to keep your locks healthy and vibrant with simple anti-aging tips.

Product Copy for Scunci Amazon A+ Pages

A classic headband never goes out of style, but it does need an update. Headband lovers rejoice, because you can count on Scunci Effortless Beauty Skinny Plastic Headbands for quintessential hair fashion with a few modern upgrades. These skinny hair bands are the just the right blend of understat...

Connecticut Post
Milford: Pirate's Ball to open swashbuckling weekend

MILFORD - The 15th annual Pirate Weekend will take place June 10 & 11 beginning with the Pirate's Ball which will feature "Changes In Latitudes," the Jimmy Buffet cover band, at Fowler Pavilion. "This camp gives kids with severe burn injuries a safe place to have fun, build self-esteem, and them help move beyond their injuries," said Milford firefighter Jason Dombrowski.

Pregnancy Hair and Postpartum Hair Loss: What is Happening??

If you're pregnant or had a baby recently, you may have noticed that your hair has been acting out of character. What's going on? From newfound thickness to excess hair in the drain, your hair (like you!) goes through significant changes during pregnancy and the postpartum period.

What are Sulfates? And Why Should You Care if a Shampoo is Sulfate-Free?

Look down any health and beauty aisle, and you'll see "sulfate-free" highlighted on a bevy of new products. But what exactly are sulfates? More importantly, what's wrong with them? Well, sulfates are aggressive detergents made of sulfur-containing mineral salts. The most common are Sodium Lauryl Sulfate (SLS) and Sodium Laureth Sulfate (SLES).

Medical Bound Brochure
Stand Out!

Your First Impression is in Your Clients Pocket. Are you Prepared? [Copywriter]